• About Us

    Welcome to PressReleaseZen, your trusted guide through the ever-evolving world of press releases. Born from a simple idea in 2015 by Chris Munch, a seasoned PR maven with a track record of driving millions of visitors through content and PR, we’ve grown into an online repository of valuable resources. Learn more about how it all started here.

    Driven by a singular mission – to empower businesses and marketers with the knowledge and tools needed to generate more exposure and traffic. We believe in the power of online press releases, not as mere news snippets that get lost in the digital noise, but as a strategic tool for ongoing content marketing.

    Our services? We offer top-tier, free content, and guides. Think of us as the compass guiding you through the wilderness of online PR, helping you navigate with ease and confidence. We’ve painstakingly curated templates and distilled wisdom from years of experience to ensure that you get the best advice and resources, all under one digital roof. We also help you with press release distribution and other advice.

    We’re not your typical PR firm. We understand that journalists prefer to cover unpublished stories and online PRs often don’t catch their attention. Hence, we champion a different approach – using online PRs as a powerful form of content marketing.

    Over the years, we’ve proudly welcomed hundreds of thousands of users to our site, people who’ve benefited from our templates and resources. Our journey has been exhilarating, and your success stories fuel our commitment.

    Now, let’s dive into the fascinating world of press releases. Remember, we’re not just here to tell you what to do; we’re here to empower you with knowledge. We believe in AmpiFire, an innovative platform that helps distribute and advertise content effectively.

    We’re not afraid to ruffle some feathers in the process. After all, the best debates often spark from unorthodox opinions. But rest assured, we’re on this journey together, and we’re excited to see where it takes us.

    Remember, press releases aren’t just about sharing news; they’re about telling your story. They’re about making your voice heard in a world where everyone is shouting. So, let’s start writing your story, shall we?

    You’re in the right place if you’re interested in innovative marketing solutions.

    Our website covers a wide range of topics that are relevant to the press release industry, including search engine optimization, lead generation, customer acquisition, social media, backlinks and inbound links, email marketing, and brand awareness. We also specialize in press release distribution, one of the most effective ways to increase online visibility and climb higher in search engine results pages.

    Whether you’re new to marketing or have been in the industry for years, you’ll find valuable information and resources on our website. We strive to deliver innovative marketing solutions that will help your business grow and thrive in today’s competitive landscape.

    If you’re looking for ways to boost your online visibility and harness the power of press releases, you’re in the right place. Our website is a recommended read for any small business owner who wants to stay up-to-date on the latest trends and best practices in the press release industry.

    We believe that learning is a continuous process, and that’s why we encourage our readers to engage with our content, leave comments, and share their thoughts and insights. The more we talk and write about the press release industry, the more enlightened we become.


    We’ve curated a list of our most popular articles for you to explore, and we encourage you to leave a comment if you have any specific questions or challenges related to press release marketing. Our goal is to provide you with the tools and knowledge you need to succeed, so don’t hesitate to reach out to us if you need help.

    Why don’t you start by checking some of our most popular articles?

    Get in touch with us at [email protected]. Your questions, ideas, and suggestions are always welcome. Or reach out to us here.


    Thank you for visiting Press Release Zen, and we hope you find our website helpful and informative. Connect with us on our socials to get the latest updates about the press release industry!

    • How It Started
      It must have been a couple of years ago when I landed a job in a marketing agency. There was a period when regardless of how many marketing campaigns I was running and how much I had on my to-do list, I would be pushed to the edge of my comfort zone. My boss would give me & my colleagues more assignments and more challenging ones so that he can promote personal growth and test our persistence (Today, I am extremely grateful for that) My boss would give me & my colleagues more assignments and more challenging ones so that he can promote personal growth and test our persistence (Today, I am extremely grateful for that) So during one of those days when we had to allocate the new projects among ourselves, due to a lost bet against a colleague of mine I had to take responsibility for a project that I considered boring and even annoying. A huge percentage of the project tasks involved writing Press Releases for a number of clients. Although I would not admit it aloud, I considered the Press Releases Industry to be dead. Press Release writing and distribution wasn’t quite what I had in mind for my career development– it just didn’t resonate with me and my understanding of (modern day) marketing. As it turned out, the press release industry has undergone drastic changes and has opened many opportunities for businesses and organizations of all sizes and kinds. I started exploring the online PR world, reading about and observing the key players – the news distributors such as PRWeb, Newswire, eReleases, PressCable, 24-7PressReleases to name a few.. and the services they offered, the tactics they used; it started making sense to me. And as it usually goes in such cases, we learn from our experience and fix our wrong perceptions. The lessons were plenty. One of them really stood out:

      Online PR and Press Release Distribution usually do not happen the way most people (including myself) imagine.

      Conventional wisdom tells you that this is a service that is booked solely by the big corporations who have the necessary financial resources to afford it. Or that it takes lots of hard work and expertise to achieve the desired results. The smaller businesses and brands that have mediocre budgets need to keep their heads down and cannot even dream of spreading their news and stories via press releases. This is complete BS. I’ll be damned if I do not share the truth with you. What I have been initially considering to be a failing industry, and industry that involves expensive services, complicated processes that are not worth the time and effort of the small business owner, and supposedly lead to spam results … appeared to be a gold mine. It was true then and today that the most recent changes in the press release industry have completely changed the rules of the game and have allowed even smaller business owners to use and benefit from press releases in their marketing campaigns. Without further ado, I want to present you the lessons I learned the “hard” way and my strategies and recommendations for building and managing effective and affordable online press release marketing campaigns.
    • What To Expect on Press Release Zen
      On this site you can:
      • get some essential information on how you can plan, prepare and implement an effective Press Release marketing campaign;
      • learn how you can tell your story directly to the entire world via the World Wide Web with the help of the online press release;
      • review some little-known strategies that marketing agencies use to get websites ranking on top position on Google search results pages;
      • find the winning formula for getting publicity online, building brand awareness and driving traffic to a website.
      Let’s dive deep and
      • get behind-the-scene information on how the press release distribution services work;
      • learn how you can get an equal footing in online advertising and PR with larger businesses and corporations;
      • explore some proven techniques that can help you publicize your brand, reach your target audience and customers, and entice them with news and information about your products and services;
      • discover how you can spread your message faster and connect with a wider audience by having your content published on high-authority websites and creating a positive word-of-mouth for your business.
      • discuss some hacks for making money with press releases… did I say it’s for free?
      This is the place for anyone who is in need of a good source of vital and timely information… the kind of information that helps maximize the press release marketing efforts of any business or organization.
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