How to Write A Business Website Launch Press Release? (Sample, Template & Example)

The task of writing a press release for the launch of your new website might seem like a piece of cake compared to all the effort you or your team have already put into creating the site itself.

If you still have any doubts about having the skills to write a press release, have a look at this list of press release elements and our sample before you craft your own press release announcement.

Your Press Release should include the following information:

  • Catchy headline
  • Name of company launching the new website
  • Website focus and type of content
  • Target audience
  • Functions and benefits to the target audience
  • Optional (but recommended) company logo or another related image
  • Any other interesting details about the services provided by the website/company
  • Quote from a user/client or an individual related to the launch
  • The website URL
  • Dateline
  • Boilerplate – About the Company section; Contact Information (contact person, organization, address, phone)

You can have a look at our sample to have a better idea of how you can write an effective and compelling press release announcing your website launch.


Digital Marketing Experts Launch A New Site To Train & Support Local Businesses

San Francisco, CA, Release:  November 15, 2017.  For immediate release

Press Release Zen LTD has launched a new site for online marketing experts and newbies who want to learn more about the dynamic and constantly evolving Press Release industry. The site offers practical information and training on using online Press Releases for marketing small and medium-size businesses and a rich library of Press Release templates for different occasions.

More information can be found at:

Anyone interested in effectively advertising their local business online can head over to the new Press Release Zen LTD site and explore the different tools and resources that can help businesses improve their ROI on content marketing. The site is developed and supported by Press Release Guide Victoria Johnson and her team of distinguished digital marketing experts.

“PRZen is our platform for sharing expertise and offering consultations and personalized support to our clients. It has made it easier for us to provide expert opinions and feedback on their marketing strategies and for them to succeed in their marketing efforts and get results, faster and more consistently than ever before”, said PRZen Founder & PR Industry Master Guide, Victoria Johnson.

The training materials featured on the Press Release Zen site cover a range of topics covered in the blog and the online courses include content marketing, SEO, lead generation and brand awareness.

Besides, the site offers a rich library of Press Release templates for book releases, community events, personnel changes, product launches, and more.

In addition to the above-mentioned services, the PR Industry Guides offer online courses. According to Johnson, taking the Press Release Zen Master Class allows business owners to scale and grow their businesses in a couple of months after completing the course.

One of their most popular courses The Secret to a Six-Figure Content Marketer has been developed together with SEO Strategy LTD, a video-making software company. Local business owners interested in the courses or in a consultation session can either call the digital marketing expert Victoria Johnson on 1-880-706-6051 or get in touch using the contact form provided on the site.

Full details of the services available can be found by visiting the URL above.

Contact info:
Name: Master Guide Name
Organization: Press Release Zen
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051

Observe these rules for a better chance of getting first-page ranking on search engines and let us know how well your press release did after it got distributed and published.


[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a company representative related to the business launch]

[Write an additional paragraph to provide more details about the performance: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the business and the new website]

[Include a call to action and an URL address of the new website, link to a site where the reader can find more information about the offered products and services]

[Boilerplate message about the company: insert the following information

Contact info:
Contact Person:

Are you ready to take your digital marketing to the next level?

Click Here: D I S C O V E R our step-by-step formula that will allow you to drive buyer traffic on demand and grow your own business to hit the 6 figure per month mark.

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *