eCommerce has changed the retail landscape. And if you own a web design studio, you are well-positioned to help businesses thrive in this digital-first world.
Of course, marketing your company is never easy — or cheap. And with so many web developers in the industry today, standing out has become ever more challenging.
That’s where press releases can help. You may think that press releases are only helpful when you’re launching a studio, but they can be used to announce any number of things.
Are you offering new website templates? Have you added a new head of web design? Did you recently sign up a prominent client? You can share these developments and more with a press release.
Having your press release featured on news websites also gives you an edge. First, very few studios utilize press releases as a marketing strategy. Second, news publications have a well-established audience, many of whom are business owners — the exact people who need your services. Third, being featured in the news adds prestige and credibility to your web design studio.
Of course, we understand that not everyone knows how to write effective press releases. As such, we created this template and example to show you the way.
Your Press Release should include the following information:
- Catchy headline
- Details about your web design studio
- What are you announcing/launching?
- Your expertise or credentials as a web designer
- Further details (e.g. Which web development system do you offer? Can you create online sales funnels? Does your studio provide SEO, UX, UI services?)
- Special offers or promos
- Quote from you or a satisfied client
- Relevant image: company logo, proprietor’s portrait, photo of team or studio, etc.
- Business website URL
- Release date
- Boilerplate (about your company, expertise, or achievements)
- Contact information (contact person, address, and phone)
– SAMPLE PRESS RELEASE –
A template is certainly useful, but applying it is its true test. Hence, we created this sample press release that demonstrates just how easy the template is to use. For this press release, let’s assume a web studio is promoting its comprehensive design service:
Lanesboro, MN Digital Marketing Firm Launches End-to-End Website Design Service
Lanesboro, MN, Release: September 16, 2021. For Immediate Release
Web Experts, a digital marketing agency based in Lanesboro, Minnesota, announces the launch of its updated website design service. With this offering, the company develops results-driven sites that help businesses generate more leads.
More information about Web Experts is available via https://webexperts.com
The firm employs a holistic approach to designing sites, ensuring its creations have excellent visuals, good user experience, and compelling copy. It has worked with clients from a wide variety of industries and caters specifically to small businesses.
According to data from research firm Forrester, 71% of consumers begin their purchase journeys by searching online. As such, businesses that do not have an enterprise website are likely missing out on a significant number of potential customers.
That said, website development is a complex task that requires both technical and artistic skills. Web Experts has a team of expert designers and coders who can efficiently create a site that supports a client’s business goals.
The Lanesboro-based digital marketer works closely with clients to craft a development strategy. By taking this crucial step, the agency is able to create sites that have strong information architecture and a seamless user experience.
Understanding that websites are marketing tools, the team employs a conversion-centric approach to development. This includes creating sales funnels, adding clear calls to action, and organizing content strategically.
Given the ubiquity of mobile devices, all websites developed by Web Experts are optimized for smartphones and tablets. The company will also enhance the loading speed of all sites so it can rank more favorably on Google search results.
Web Experts is a leading boutique agency that helps clients level the playing field with its expert digital marketing services. Aside from website development, it also offers strategic planning, branding, and mobile application development.
A spokesperson says: “At Web Experts, we don’t believe in being just another web design company. We believe your website is the natural extension of your brand’s story that plays a crucial role in building your online presence.”
Interested parties may visit https://webexperts.com if they need further information about the company and its services.
– PRESS RELEASE TEMPLATE –
Get your new press release written in no time with the following template. And if you want to have your press release featured in the news, make sure that you provide value to the readers.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from the owner, a person related to the news]
[Write an additional paragraph to provide more details about the announcement
try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the web design studio]
[Include a call to action and an URL address where the reader can find more information]
[Boilerplate message about the brand: insert the following information
Successful marketing is all about establishing trust. And when it comes to building trust, few marketing tools are as effective as press releases.
We hope that this guide proves useful to you, especially as you take your first steps into press release marketing. Keep this template in mind and you’ll be writing press releases like a pro in no time at all.
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