How to Submit a Press Release to The Toronto Sun & Get Backlinks

Reputable news sites like The Toronto Sun have a wide audience. Learning to leverage their popularity for your press release can help your business gain a larger audience.

The Toronto Sun Press Release vs. Submitting a News Story Tip

Navigating the landscape of media exposure, The Toronto Sun stands out as a reputable platform for amplifying your voice, whether through a press release or a news story tip. With a history of impacting the Canadian media space, The Toronto Sun offers a unique blend of audience engagement and reach. This becomes particularly crucial when deciding how best to disseminate your message. Here is the key information for the site:

NewspaperThe Toronto Sun
Target Audience:Local, national, and international
Coverage:Local news, sports, entertainment
Online Presence:Yes
Similarweb and other online tools can be helpful in recognizing the reach of sites like The Toronto Sun.

Press Release vs. News Story Tip: What’s the Difference?

Understanding the distinction between a press release submission and sending in a news story tip is crucial.

  • Press Release: A press release, traditionally, is a more formal, structured document. It’s crafted to announce something significant about your business or organization – like launching a new product, an upcoming event, or a major milestone. Think of it as an official statement from you, wrapped in a neat, professional package, ready for the media to pick up and publish.
  • News Story Tip: On the other hand, submitting a news story tip to The Toronto Sun is more about nudging the journalists towards a potentially interesting story. It’s less about official announcements and more about sparking interest, potentially leading to an article or report penned by the newspaper’s writers. A story tip could be a lead, an interesting development, or even a unique perspective on a current event – something that prompts a “Hey, this could be a great story!” reaction.

Most importantly, deciding whether to submit a press release or a news story tip depends on your content’s nature and the kind of attention you’re seeking. Press releases are about control and precision – you’re directly conveying your message as you want it to be read. News story tips, conversely, are a bit of a gamble, relying on the intrigue and editorial direction of the publication.

How to Contact The Toronto Sun to Feature Your Story

When you’ve got a story that’s just right for The Toronto Sun, reaching out to them can seem daunting. But, fear not! With a few insider tips and a clear strategy, your story stands a great chance of capturing the right attention. First, it’s important to determine the best point of contact at The Toronto Sun for your press release.

Contact Information for The Toronto Sun

Below is a partial list of journalists that work at The Toronto Sun and additional ways to reach the publication directly with your press release.

To submit a press release directly to the Toronto Sun, you can send an email to [email protected].

You can also use the form on the Toronto Sun’s “Send a Letter to the Editor” page to submit a letter for possible publication in print and online.

The Do’s and Don’ts of Contacting The Toronto Sun


  • Research: Research and target the right department or journalist. Tailoring your pitch to someone who covers similar stories increases your chances exponentially.
  • Mention Relevance: Highlight the uniqueness of your story. What sets it apart? Why should The Toronto Sun readers care? Make it impossible for them to pass on your story.
  • Be Professional: Be professional but approachable in your tone. A mix of formality and personal flair often works best.


  • Be Generic: Send a generic, blanket statement to multiple departments or staff members. It’s tempting, but spamming will more likely lead to your email being ignored.
  • Exaggerate: Over-promise or sensationalize. Stick to the facts and maintain credibility.
  • Forget to Follow-up: Neglect the follow-up. If you haven’t heard back in a reasonable timeframe, a polite follow-up can demonstrate your commitment and enthusiasm.

Additionally, keep an eye out for specific submission guidelines or tips on their website. Following these not only shows that you’re serious and professional but also increases your chances of getting through the right channels. Remember, getting your story featured is part strategy, part persistence, and part presenting a story that’s just too good to ignore.

How to Submit a Press Release & Publish Directly on The Toronto Sun

Submitting a press release to The Toronto Sun is not just about getting your story out there; it’s about tapping into a powerful medium that can significantly elevate your business’s visibility. To successfully publish your press release directly in this prominent newspaper, understanding the right approach is key.

Step-by-Step Submission:

  1. Prepare Your Press Release: Before anything else, make sure your press release is newsworthy, concise, and follows a standard format. This includes a captivating headline, an engaging lead paragraph, the body with your main message, and a boilerplate with your company’s background.
  2. Follow Submission Guidelines: The Toronto Sun typically provides submission guidelines on its website. It’s crucial to adhere to these instructions to ensure your release is considered. This might include specific formatting or document types.
  3. Find the Right Contact: Research and identify the correct contact person or department for your news article. This information is often available on The Toronto Sun’s website under a ‘Contact Us’ or ‘News Tips’ section.
  4. Send Your Release: Once you’ve targeted the right person or department, send your press release either via email or through an online submission form if provided. Ensure your email is professional, mentions any attachments clearly, and succinctly explains why your news is relevant to The Toronto Sun’s readership.

Leveraging AmpiFire for Distribution

Managing press release distribution can be complex, particularly when aiming for a high-profile publication like The Toronto Sun. Platforms like AmpiFire can streamline this process. While maintaining a balanced view, it’s worth noting that AmpiFire offers services to help distribute your content effectively. They specialize in ensuring that press releases reach not just newspapers but also various online channels, increasing the overall visibility and impact of your message. To learn more about AmpiFire’s products, check out the official website.

AmpiFire 2.0
AmpiFire converts a regular press release into multiple formats. Then it distributes your press release to various high-authority sites.

Using a platform like AmpiFire eases the distribution process, giving you more time to focus on crafting your perfect story. However, remember the importance of tailoring your message specifically for the audience and editorial style of The Toronto Sun to maximize your chances of publication.

How to Get a Backlink from The Toronto Sun

Securing a backlink from a well-regarded and widely read publication like The Toronto Sun, The Toronto Star, or the Ottawa Citizen, can be a significant boost for your website’s visibility and credibility. But first, let’s clear up what a backlink is. In simple terms, a backlink is a link from one website to another. In the context of SEO (Search Engine Optimization), a backlink from a respected source like The Toronto Sun can signal to search engines that your content is valuable, potentially boosting your site’s rankings.

Earning That Coveted Backlink

  1. Quality Content is Key: The primary step to earning a backlink is to have high-quality, authoritative content on your own site. If The Toronto Sun references or cites your website as a source of information, that’s your golden ticket to a backlink.
  2. Craft Newsworthy Press Releases: When submitting a press release to The Toronto Sun, integrate compelling, unique insights or data points that they might want to reference, thus creating a natural opportunity for them to link back to your original content.
  3. Relationship Building: Networking and building relationships with journalists and editors at The Toronto Sun can increase your chances of earning backlinks. Engage with their content, understand their article themes, and tailor your press releases to align with their interests.
  4. Pitch Smart: While pitching your story or content, subtly highlight how linking back to your site can add value to their readers. This could be through exclusive data, a detailed report, or expert insights that only your site offers.
  5. Leverage Current Events: Tying your content or press release to current events, trending topics, or local stories can boost the chances of The Toronto Sun picking up your story and including a backlink to your site for additional context or data.
  6. Use Social Proof: If your content or business has been recognized elsewhere, mention it. Recognition from other notable publications can encourage The Toronto Sun to consider your content more seriously, leading to potential backlinks.

Securing a backlink from a publication like The Toronto Sun isn’t just about sending out a press release and hoping for the best. It involves a combination of high-quality content, strategic pitching, and building meaningful media relationships. Be patient and consistent with your efforts; the credibility and SEO boost from such a backlink are worth the effort.

Earning a backlink from The Toronto Sun can be difficult, but the rewards are well worth the effort.

Use AmpiFire to Publish to The Toronto Sun

AmpiFire, a prominent content amplification platform, offers a unique service that simplifies the process of publishing directly to esteemed publications, though it currently does not submit to The Toronto Sun. By leveraging its suite of tools, businesses and individuals can boost their content’s visibility, ensuring it reaches a broader audience. The AmpiFire premium service offers additional perks designed for those who are serious about maximizing their content’s reach. With the premium tier, users benefit from:

The AmpiFire Premium Advantage

  1. Priority Handling: Your submissions are placed at the top of the queue, ensuring faster distribution and publication.
  2. Dedicated Support: Have a question or need assistance? The premium service gives you direct access to a dedicated support team ready to assist with your needs.
  3. Enhanced Analytics: Dive deeper into your content’s performance with advanced analytics, allowing you to measure the impact and adjust your future content strategies.

In the realm of press release distribution, AmpiFire stands out as a versatile tool, especially for those targeting reputable platforms. By simplifying, optimizing, and amplifying content, AmpiFire ensures that your news not only gets published but also resonates with the intended audience.

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Securing the right spot for your story, press release, or content in today’s competitive media landscape is both an art and a science. Understanding the nuances of each platform, leveraging efficient tools like AmpiFire, and tailoring your approach can significantly sway the odds in your favor. Have you evaluated your strategy to ensure it aligns with the unique opportunities each publication offers?

Frequently Asked Questions

How Can I Get My Story Noticed by The Toronto Sun?

Getting your story noticed by The Toronto Sun involves a compelling pitch, focusing on newsworthy content, and an understanding of the audience’s interests. Unlike other publications where a generalized approach might suffice, The Toronto Sun requires specificity and relevance to its readership demographics, primarily based on the local and national news interests. Crafting a narrative that resonates with their audience boosts the chances of your story being featured.

Is Publishing a Press Release on The Toronto Sun Better Than Other News Outlets?

Publishing a press release on The Toronto Sun can be more beneficial than other outlets, depending on your target audience. This platform’s focus on local Canadian news and diverse content range from sports to business gives it an edge in reaching a specific demographic. In contrast, platforms like The Globe and Mail or National Post cater to slightly different reader bases and might serve better for more nationally focused releases.

What Makes AmpiFire a Preferred Tool for Publishing on The Toronto Sun?

AmpiFire stands out for its simplicity and efficiency in publishing many sites. But remember that currently, AmpiFire doesn’t submit press release on your behalf directly to The Toronto Sun. Unlike manually navigating the submission guidelines of different publications, AmpiFire handles the optimization and distribution process, saving time and increasing the chances of your content being accepted. The tool’s reach extends beyond a single platform, offering more comprehensive exposure than direct submissions.

How Do I Ensure My Backlink from The Toronto Sun Is Impactful?

Securing an impactful backlink from The Toronto Sun involves creating high-quality, engaging content that naturally integrates within their editorial standards. Since The Toronto Sun is a high-authority site, a backlink from them can significantly enhance your SEO. It’s more beneficial than links from lesser-known sites, but it requires ensuring your content’s relevance and value to The Toronto Sun’s readership.

What Are the Key Dos and Don’ts When Contacting The Toronto Sun?

When contacting The Toronto Sun, do present a clear, concise pitch that aligns with their content focus. Don’t bombard editors with irrelevant or overly promotional content. Maintaining professionalism and brevity stands out more effectively than a casual approach, which might work with less formal platforms like community blogs or social media channels.

Does AmpiFire Guarantee My Press Release Will Be Featured?

AmpiFire greatly enhances the chances of a press release being published, but doesn’t guarantee placement. The final decision lies with the publication’s editorial team. However, AmpiFire’s content optimization and network reach give it an edge over direct submissions or using other distribution services like PR Newswire, which might not tailor content specifically for each platform.

Are There Specific Formats to Follow for a Successful Press Release Submission to The Toronto Sun?

Yes, following a specific format is crucial for a successful press release submission to The Toronto Sun. The content should be newsworthy, succinct, and tailored to The Toronto Sun’s audience. This differs from formats that might be more appropriate for industry-specific journals or platforms like Medium, where creative and narrative styles are more prevalent.

How Effective Is AmpiFire’s Premium Service Compared to Its Standard Offering?

AmpiFire’s premium service is more effective than its standard offering due to prioritized handling, enhanced analytics, and dedicated support. While the standard service is adequate for basic distribution, the premium service offers a strategic advantage for those targeting high-impact exposure and detailed performance tracking, surpassing basic services of competitors like Outbrain or Taboola.

What Is the Audience Demographic of The Toronto Sun, and How Should This Influence My Content?

The Toronto Sun primarily targets an audience interested in local news, sports, and entertainment with a Canadian focus. This demographic preference should guide the tone, topic, and style of your content. Understanding this helps tailor your message compared to a one-size-fits-all approach used for more generalized platforms like BuzzFeed or HuffPost.

Can I Directly Compare the Impact of Publishing on The Toronto Sun vs. Other Local Canadian Newspapers?

Yes, comparing the impact of publishing on The Toronto Sun versus other local Canadian newspapers like The Star or The Globe and Mail reveals differences in audience reach, content preferences, and overall influence. The Toronto Sun’s focus on punchy, concise news makes it suitable for impactful stories designed to grab immediate attention, unlike the more detailed and expansive journalistic styles preferred by others.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.