PR Underground Features, Distribution, Pricing & Alternatives

PR Underground
Innovation in Action: Echoing PR Underground

What is PR Underground?

PR Underground is an acclaimed online press release distribution service, known for its affordability and effectiveness in publishing news to Google News, regional TV, online news websites, and social media. Highly rated on G2 Crowd, it serves a diverse clientele including small and medium businesses, PR firms, SEO companies, and professionals across various industries like tech, travel, and entertainment.

Year Founded2007
Platform TypeWeb-based
Key Features– Press release distribution to Google News,, Twitter, and 150+ news and FOX TV websites
Target AudienceBusinesses, organizations, and individuals
Domain AuthorityNot specified
Pricing Plan$74.99 for US National Plan, which includes distribution to 150+ online news sites, 120+ more with US National Max, Yahoo Finance, and
An overview of PR Underground PR platform.

Offering guaranteed news pickup by Google News and over 160 news and TV websites for $74.99, PR Underground provides wide exposure as part of a larger PR and marketing strategy. The platform also offers services like press room hosting, a business directory, and job listings, with most features available for free, making it a versatile tool for effective press release distribution.

Is PR Underground Distribution Legit?

The legitimacy of PR Underground’s distribution service is evident in its track record and customer feedback. As a platform that guarantees news pickup by Google News and over 160 other news and TV websites, PR Underground offers a reliable way for businesses and individuals to increase their online visibility. This claim is backed by a strong user base, comprising various professionals and organizations who have successfully leveraged the service for their PR needs.

Here’s a customer review for PR Underground PR platform.

Furthermore, PR Underground’s high rating on G2 Crowd, a platform known for authentic user reviews, adds to its credibility. Customers have consistently praised the service for its effectiveness in reaching target audiences and for providing substantial online exposure. This user satisfaction highlights PR Underground as a trustworthy and efficient choice for press release distribution in the digital era.

Distribution with PR Underground

Distribution with PR Underground is characterized by its efficiency and wide-reaching impact. Once a press release is submitted, PR Underground ensures it is distributed to key platforms like Google News, and over 160 regional TV and online news websites, maximizing the potential reach. This broad distribution network is particularly beneficial for businesses and individuals seeking to gain substantial online visibility and recognition in their respective fields. Here are some of the distribution data:

  • Distributed to Google News
  • They published to more than 100 news & websites
  • They have more than 16 years of experience in the industry

Additionally, PR Underground’s distribution process is streamlined and user-friendly, making it accessible for all levels of users, from startups to established enterprises. The integration of press releases into social media platforms further enhances the visibility and engagement potential. This approach not only ensures widespread dissemination of your news but also contributes to building a robust online presence, crucial in today’s digital landscape.

How to Submit Press Release to PR Underground

Submitting a press release to PR Underground is a straightforward process, designed to be user-friendly and efficient. It’s ideal for anyone looking to quickly distribute their news to a wide audience including Google News, various regional news sites, and social media platforms.

Step-by-Step Guide for Press Release Submission

  1. Choose Your Distribution: Begin by selecting the distribution tier that aligns with your press release needs. PR Underground offers several levels, including Basic, Gold, Premium, and the comprehensive US National Plan. Each tier offers different levels of exposure and distribution channels.
  2. Create Your Newsroom: Set up your personalized newsroom on PR Underground. This is where your press releases and company information will be displayed. It’s a central hub that showcases your brand and press releases to visitors.
  3. Submit Your Press Release: Craft your press release, ensuring it meets PR Underground’s guidelines. Once your press release is ready, upload it to your newsroom. At this stage, you can also choose to enhance your distribution by adding 150 niche vertical site pickups for an additional $30, if desired.
  4. Pay and Submit Your Release: Once you are satisfied with your press release and the chosen distribution plan, proceed to payment. After payment, your press release will be submitted for distribution. Depending on your chosen plan, it will be published on various platforms such as Google News,, and up to 150 news and TV websites. The US National Plan, priced at $419.99, includes distribution to, Yahoo Finance, and over 100 additional websites.
  5. Receive a PDF Report: After your press release is distributed, PR Underground provides a PDF report with links to all the places your announcement was published. This report is a valuable tool for demonstrating to stakeholders and the public that your business is active and growing. It also serves as a record of your press release’s reach and impact.

This structured approach ensures that your press release is effectively distributed and that you can track its performance and reach across various platforms.

Pricing of PR Underground

The pricing of PR Underground services is structured to accommodate a wide range of needs and budgets, making it an appealing option for businesses of all sizes. The cost of distributing a press release through PR Underground is determined by various factors, including the level of service chosen and any additional features that might be required for a particular campaign.

PR Underground offers various pricing options for their press release distribution services:

  1. BASIC Package: Priced at $74.99, this package includes one non-recurring release, distribution to Google News, publication on over 100 news and websites, social media distribution on Twitter, publication on, multiple newsrooms, and an SEO optimized release​​.
  2. US National Package: For $419.99, this package offers one non-recurring release with publication on, Yahoo Finance,, and over 200 news and websites. It also includes all features of the BASIC package​​.
  3. GOLD Package: At $129.99, this recurring plan includes up to three releases per month, with features similar to the BASIC package but with publication on 80 news and websites​​.
  4. PREMIUM Package: Priced at $209.99, this recurring plan offers up to six releases per month with the same features as the GOLD package​​.
  1. Standard Plan: Priced at $74.99, this plan includes posting to Google News,, Twitter, 150+ news sites, and FOX TV websites.
  2. US National Plan: This comprehensive plan is available for $419.99. It encompasses all the features of the Standard Plan and adds guaranteed distribution to Yahoo Finance and​​.

This flexible pricing model allows clients to choose a plan that best fits their strategic needs and budget constraints, ensuring a tailored approach to press release distribution.

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SEO Benefits of PR Underground

PR Underground plays a pivotal role in enhancing Search Engine Optimization (SEO) for its users. By distributing press releases to high-authority news sites, including Google News, it significantly increases the online visibility and search engine ranking of the content. This wider reach not only brings more eyes to the press release but also contributes to building a strong digital footprint, essential in today’s SEO landscape.

Here’s how PR Underground can enhance your SEO:

  • Increased Online Visibility: By featuring on Google News and other news websites, your content gains more exposure.
  • Quality Backlinks: Distribution through PR Underground creates valuable backlinks from authoritative news sources, improving your website’s SEO.
  • Keyword Optimization: The platform allows for the strategic use of keywords in your press release, making it more discoverable in search engine results.
  • Social Media Integration: Sharing your press release on social media platforms further boosts your online presence, driving traffic to your website.
  • Regular Updates: Frequent press release submissions keep your content fresh and relevant, which is favored by search engines.

Leveraging these SEO benefits, PR Underground becomes more than just a press release distribution service; it’s a tool for enhancing your overall online marketing strategy.

Features of PR Underground

PR Underground is renowned for its comprehensive set of features that cater to effective press release distribution. The platform is designed to maximize the reach and impact of your news, ensuring it gets the attention it deserves. One of the key highlights of PR Underground is its ability to secure guaranteed pickups by Google News, which is crucial for increasing online visibility and credibility.

Some of the standout features include:

  • Guaranteed Google News Pickup: Ensures your press release is featured on Google News, enhancing visibility.
  • Wide Distribution Network: Distributes to over 160 news and TV websites, providing extensive reach.
  • Social Media Integration: Shares your press release on various social media platforms, increasing engagement and reach.
  • User-Friendly Interface: Simplifies the process of press release submission, making it accessible for all users.
  • SEO Optimization: Allows for the inclusion of keywords to improve search engine rankings.
  • Analytics Tracking: Offers tools to track the performance and impact of your press release.

Through these features, PR Underground not only disseminates your news but also ensures it resonates with your target audience, making it a valuable tool in any PR and marketing arsenal.

Alternatives to PR Underground

While PR Underground offers a unique set of features for press release distribution, there are several other platforms in the market that can serve as alternatives. These alternatives come with their own strengths and specialties, catering to various needs and preferences.

Here are a few alternatives to consider:

  • Newswire: Offers effective distribution with a focus on delivering measurable results. It’s known for its user-friendly platform and comprehensive analytics.
  • Cision PRWeb: Offers extensive reach with a focus on online visibility. It’s known for delivering press releases to major search engines, newswires, and websites.
  • Business Wire: Offers comprehensive global distribution services, ideal for businesses targeting a diverse, international audience.
  • Marketwired: Specializes in market-specific news distribution, making it a good choice for targeted industry news.
  • This platform provides a unique blend of directory listing and press release distribution services, catering to businesses seeking both exposure and networking opportunities.
  • EIN Presswire: A cost-effective option, EIN Presswire is known for its straightforward approach and efficient distribution to both national and international media outlets.

Each of these platforms offers different features and benefits, making them suitable for various press release distribution needs, depending on your specific goals and target audience.

In wrapping up, PR Underground offers a comprehensive solution for press release distribution with its unique features and wide reach. While it serves its purpose effectively, exploring platforms like AmpiFire can provide an added advantage. AmpiFire’s approach to content amplification, which blends traditional press release tactics with innovative digital marketing strategies, complements services like PR Underground. This combination can significantly enhance overall media presence and online visibility, making it a worthwhile consideration for those seeking a more holistic approach to their digital marketing and PR efforts.

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Frequently Asked Questions (FAQ)

Who can use PR Underground for press release distribution?

PR Underground is suitable for a wide range of users including small to medium-sized businesses, PR and marketing firms, startups, and professionals in various industries like tech, travel, and entertainment.

Can I track the performance of my press release with PR Underground?

Yes, PR Underground offers analytics tools that allow users to track the performance and impact of their press releases.

Does PR Underground guarantee placement in Google News?

Yes, PR Underground guarantees that your press release will be picked up by Google News, enhancing online visibility.

What are the key features of PR Underground?

Key features include guaranteed Google News pickup, wide distribution network, social media integration, user-friendly interface, and SEO optimization capabilities.

How does PR Underground’s pricing work?

PR Underground’s pricing varies based on factors like the service level chosen, volume of releases, and any additional features required. They offer different tiers of service to suit various needs and budgets.


  • Mae Facun

    Mae has a knack for making complicated concepts easy to grasp through content creation. She has written explicit and engaging content for different fields, such as SEO, home improvement, pets, sports, and healthcare. Now, she is perfecting her talent for creating persuasive PR. When she is not writing, Mae enjoys her hobbies of arts & crafts and sipping iced butterscotch coffee.