How To Write A Press Release For Dentists? Sample Template & Example

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

We know how easy it is to get overwhelmed with all the different things you need to do as a dental practice owner:

  • 📝 Dental insurance,
  • 📔 Doctor and staff scheduling, and
  • 😬 High-volume patient booking just to name a few.
  • 😫 But we also know that one of the best ways to stay on top of it all is through press releases.
  • 📜It’s not as hard as it seems, and we’re here to help.

There’s never been a better time to be a dentist. According to an industry report, the dental services market is expected to generate a revenue of $435 billion in 2021 and will grow at a compound annual growth rate of 19% until 2030. 

Of course, success is not guaranteed. After all, there are dozens, if not hundreds, of dental practices in your locale. Since healthcare is a high-trust industry, you also have to establish your expertise and position yourself as the most skilled dentist in your area.

Marketing can accomplish this goal — but what channel can help you do it most efficiently? Most dentists know that word-of-mouth is the best way to get new clients. So what if there was a marketing tool that allows you to skyrocket patient referrals?

This is exactly what press releases do. In a nutshell, a press release gets people talking about your practice by getting it featured in reputable news outlets. News sites are highly trusted sources of information and people who read about your clinic in them are more likely to believe in your expertise. 

Moreover, you can submit your press release to select media outfits that cater specifically to your ideal clientele, giving you a greater chance of generating leads.

But how does a dentist go about promoting their clinic with press releases?

An effective press release must focus on a captivating, newsworthy topic. Examples of good topics for dental practices include: opening a new location or dental practice; developing a new website; offering a new service; etc.

It’s important to note that news editors carefully choose which press releases to feature on their site or publication. As such, you must make sure that you are announcing something that’s truly newsworthy: a new service, a special discount, updated offerings, etc. Keeping this in mind will greatly increase your chances of being covered by a trusted news outlet.

Your Press Release for a dentist should include the following information:

  • Catchy headline
  • Details about your clinic
    • Name 
    • Location
    • What are you announcing/launching?
    • Relevant information that underscores the importance of your announcement
    • Further details (e.g. how are procedures done?)
    • Special offers / insurance coverage / payment plans
    • Your qualifications and specializations
  • Quote from you or a satisfied client
  • Relevant image: clinic’s logo, your portrait, photo of your office/team
  • Business website URL
  • Release date
  • Dateline
  • Boilerplate  (about your practice, qualifications, or achievements)
  • Contact information (contact person, address, phone)


To demonstrate how simple the template is, we’ve included this sample press release as well. For this exercise, let us assume that you’ve just updated your dental cleaning service for children and wish to promote it. Your press release could be written like this:

Fort Wayne, IN Family Dentist Launches Child-Friendly Tooth Cleaning Service

Fort Wayne, IN, Release: December 12, 2021. For Immediate Release

Radiant Smile, a dental practice that services Fort Wayne, Indiana, announces the launch of its updated family dentistry services. The clinic helps protect children’s teeth through thorough dental cleaning. 

More information about Radiant Smile is available via

With this updated offering, the clinic continues its commitment to providing top-notch dental services to its youngest patients. The practice is headed by a multicultural team that caters to patients from all backgrounds.

While regular brushing and flossing are crucial to a child’s oral health, they cannot remove the deep-seated tartar and plaque that develops in the crevices between teeth. As such, regular dental cleanings are needed to remove these deposits and prevent issues such as tooth decay and bad breath.

However, Radiant Smile is aware that young clients require special care and attention when getting dental services. Its team has extensive experience working with kids and strives to make the cleaning process as comfortable as possible for them.

The session begins with a close examination of a child’s teeth to ensure that there are no urgent dental issues. A dentist then uses a tool called a scaler to get rid of plaque and tartar buildups between the teeth and around the gumline.

A high-powered brush will then be used to deep clean the teeth and remove any other tartar deposits not removed by the scaler. As a final step, the dentist will floss a child’s teeth and apply fluoride treatment, which acts as long-lasting protection against cavities.

The clinic reiterates that the entire procedure is pain-free and will be administered by highly trained professionals. As a full-service practice, the clinic can also provide any other dental treatments a child may need.
Radiant Smile believes that high-quality dental care should be accessible to all. Aside from the Fort Wayne neighborhood, it also services the areas of Dunmill, Allen, Huntertown, and Cedar Shores.

A satisfied parent shared this review: “Dr. Collins was very patient with my two kids (aged four and two). They had a great experience during their checkup and cleaning. We will surely go back to consult with Dr. Collins again. I highly recommend this clinic to anyone who has kids.”

Interested parties may visit if they need more information about the dental practice and its services.


We hope that the following template will demystify press releases and encourage you to try them out yourself. After all, press releases are one of the most cost-effective ways to stand out in a market that’s crowded with other dental practices.

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a company representative related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the news]

[Include a call to action and an URL address where the reader can find more information about the news]

[Boilerplate message about the company: insert the following information
Contact info:

With a well-written release that highlights truly newsworthy announcements, you can be featured in well-respected sites and publications, thereby increasing your clinic’s renown.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Was this information useful? Let us know in the comments below.


  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.