How to Submit a Press Release to Reuters & Get Backlinks

In This Guide:

  • Information on Reuters as a news source and the impact it can have on your press release.
  • Tips & Tricks on how to professionally contact Reuters to feature your story.
  • Guidelines on the submission process and how to successfully score a backlink.
  • How services like AmpiFire can help your press release distribution.
Taking the time to submit a press release to Reuters can seem like a never ending maze. Our handy guide will help you through the process.

Reuters Press Release vs. Submitting a News Story Tip

Renowned for its factual and rapid news reporting, Reuters is one of the world’s most significant and esteemed news organizations. Established in 1851, it has grown to be a primary source of intelligent information for professionals and businesses worldwide. Most importantly, their website attracts millions of visitors every month, making it an influential platform for getting your news noticed.

Similarweb and other online tools can be helpful to visualize the impact getting published on a site like Reuters can have. For more information on Reuters, click here.

Reuters isn’t just a regular news outlet; it caters to a unique audience. Predominantly, it serves professionals in the fields of finance, media, and technology. Besides that, government officials, investors, and leading executives also rely on Reuters for their daily dose of global news. Therefore, if your target audience falls into these categories, you might want to consider submitting your press release or news tip to Reuters.

Press Release Direct Submission vs. News Story Tip

Let’s look at the difference between a press release and a news tip.

  1. Press Release Direct Submission:
    • This is a formal announcement about a specific event, product launch, or any other significant occurrence related to your business.
    • It’s crafted following a structured format, making it easy for journalists and readers to extract vital information quickly.
    • Press releases submitted directly to Reuters have a higher chance of being published verbatim or with minimal edits.
  2. News Story Tip:
    • Think of this as giving Reuters a heads-up about something newsworthy. It could be an exclusive scoop, a significant happening, or even a compelling human-interest story.
    • The essence here is that it’s less formal than a press release. Instead, it’s like saying, “Hey, Reuters, you might want to check this out!”
    • Submitting a news story tip doesn’t guarantee its publication, but if it piques the interest of a journalist, they might reach out for more details or an interview.

In a nutshell, while a press release is a detailed announcement aiming for broad exposure, a news story tip is more of an intimate nudge hoping to catch the eye of a curious journalist. Choose your approach based on what you want to achieve. If it’s broad exposure you’re after, a press release might be your best bet. However, if you’ve got that juicy scoop, giving a tip might just do the trick.

How to Contact Reuters to Feature Your Story

Before you submit your press release to sites like Reuters, Refinitiv, or PitchBook, it’s important to determine the best point of contact. For those looking to make direct contact, here’s where to reach out:

Contact Information for Reuters

Below is a partial list of journalists that work at Reuters:

  • Katie Paul – Reporter
  • Andrea Shalal – White House Correspondent 
  • Ben Welsh – News Applications Editor
  • Jacqueline Thomsen – Legal Reporter
  • Claudia Parsons – Spot Enterprise Editor
  • Rory Carroll – Sports Correspondent

Additionally, you can reach out to Reuters directly through their contact form here.

When reaching out to a prestigious platform like Reuters, first impressions are everything. Let’s clarify the basic etiquette when reaching out.

Contacting Reuters: The Do’s and Don’ts


  1. Be Precise: Clearly state the purpose of your message in the first few lines. Reuters receives countless emails daily, so being straightforward will stand out.
  2. Follow Up, But Don’t Spam: If you don’t hear back within a week, it’s alright to send a follow-up. However, more than two follow-ups can come across as pushy.
  3. Use a Professional Tone: Always maintain a respectful and formal tone. Remember, you’re approaching a reputable news outlet.
  4. Attach Relevant Documents: If you have a press release or any supportive material, attach them. It gives more weight to your pitch.


  1. Avoid Overhyping: Steer clear from using excessive adjectives or making lofty claims. Stick to the facts.
  2. Don’t Be Vague: Generic pitches are a no-no. Be specific about why your story is relevant and newsworthy.
  3. Never Spam: Bombarding them with emails will most likely get you blacklisted.
  4. Avoid Lengthy Mails: Keep your email concise. If they want more information, they’ll ask.

In essence, when contacting Reuters, professionalism is key. Approach them with a well-thought-out pitch, provide necessary details, and be patient. Your story might just be the next big thing on their platform!

How to Submit a Press Release & Publish Directly on Reuters

Submitting a press release to Reuters isn’t just about getting your news out; it’s about leveraging a powerhouse to elevate your brand’s visibility. Let’s go over the submission process.

The Submission Process: Step by Step

  1. Start on the Right Foot: Head to the Reuters official website and navigate to their ‘Submit a Press Release’ or ‘News Submission’ section. This is typically located at the bottom of the homepage.
  2. Fill Out the Necessary Information: Reuters requires specific details, such as your name, company, contact details, and, most importantly, the press release itself. Ensure all information is accurate and complete.
  3. Attach Relevant Documents: If your press release contains supportive materials like images, infographics, or video links, ensure they’re of high quality and relevant to the story.
  4. Review and Submit: Before hitting that ‘Submit’ button, proofread everything. Typos or misinformation can derail even the most newsworthy story. Once sure, submit the press release.

Harnessing the Power of AmpiFire

Submitting a press release directly to Reuters can seem like a daunting task, especially for those new to the game. This is where platforms like AmpiFire come into the picture. AmpiFire offers a streamlined process to distribute your press releases to multiple platforms. By leveraging their expertise, you can ensure that your news not only reaches Reuters but other vital channels, amplifying your message’s impact. To learn more about AmpiFire, check it out here!

But currently, AmpiFire doesn’t submit press release on your behalf to Reuters.

AmpiFire’s service converts your press release into multiple formats, then distributes them across many high-authority sites.

In essence, getting your press release onto Reuters is like planting a flag on digital Everest. It’s a declaration that your brand has something valuable to share, and you’re confident enough to share it with the world. Make every word count, and let Reuters amplify your voice.

How to Get a Backlink from Reuters

In the realm of digital marketing, a backlink is essentially a vote of confidence from one website to another. It’s a link from an external site, pointing back to yours. Securing a backlink, especially from a prestigious source like Reuters, can enhance your site’s credibility and boost its position in search engine results. Why? Because search engines view these links as evidence that your site is reputable and offers value.

Crafting a Reuters-Worthy Content

Before even thinking about that coveted backlink, your content must be top-notch. Here’s how to craft content that Reuters might consider linking back to:

  1. Relevance is Key: Ensure your content aligns with Reuters’ audience. The more relevant, the higher the chances they’ll link back to it.
  2. Originality Matters: Reuters values fresh perspectives and original insights. Make sure your content isn’t a mere echo of what’s already out there.
  3. Data-Driven Points: Back your arguments with robust data and statistics. Reuters, being a news giant, respects well-researched content.
  4. Professional Presentation: Ensure your content is free from typos, grammatical errors, and is presented in a professional layout.

Once you have your standout content, it’s time to reach out. Be direct and remember, it’s about building a relationship. You want to foster a relationship with the team, but don’t overwhelm them. Most importantly, while it’s beneficial to secure a backlink from Reuters, it shouldn’t be the end goal. Focus on creating high-quality content that offers value, and the backlinks will naturally follow, from Reuters and other reputable sources alike.

Securing that coveted backlink from Reuters is only the first step! Creating value through your content goes a long way in strengthening your business.

Use AmpiFire to Publish to Reuters

AmpiFire is a cutting-edge content amplification platform designed to help businesses, marketers, and individuals elevate their online presence. The platform offers a suite of tools to push your content across multiple platforms, ensuring maximum visibility. For businesses looking to gain traction in the digital landscape, AmpiFire presents an enticing proposition, especially with its premium services tailored for high-impact distributions.

AmpiFire’s Premium Offering

Going premium with AmpiFire means tapping into a world of amplified reach. Here’s what sets the premium service apart:

  1. Expert Review: Before any content gets distributed, a team of experts reviews it to ensure it matches the quality and style requirements of platforms like Reuters.
  2. Tailored Strategies: The premium service isn’t a one-size-fits-all deal. Strategies are tailored based on the specific needs of the content, ensuring it lands where it’ll have the most impact.
  3. Extended Network: AmpiFire’s premium users benefit from an extended network of platforms. Besides Reuters, you can push your content to other major news outlets, blogs, podcasts, and more.

Don’t you think your press release should be seen by more people?

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Ready to elevate your brand’s presence? Dive into the world of content amplification, press releases, and backlinks. Your business deserves the spotlight. But here’s a polarizing question to consider: Is traditional media still relevant in this age of digital dominance?

Frequently Asked Questions

Why is Reuters a Coveted Platform for Press Releases?

Reuters stands as one of the world’s leading news agencies, boasting a vast audience and incredible reach across diverse demographics. This prominence makes it a prime platform for disseminating press releases and ensuring maximum visibility.

How Does Publishing a Press Release on Reuters Compare to Other Platforms?

When it comes to credibility and reach, Reuters often surpasses many other platforms. However, platforms like AP News or Bloomberg also offer extensive reach. The key advantage with Reuters is its broad international readership and reputation for timely, unbiased news.

Is a Backlink from Reuters Really Worth the Effort?

Absolutely. A backlink from a reputable source like Reuters not only drives significant traffic but also enhances the website’s authority in search engines, compared to backlinks from lesser-known sources.

What’s the Core Difference Between a Press Release and a News Story Tip on Reuters?

While both can be submitted to Reuters, a press release usually promotes specific news or events related to an organization, while a news story tip suggests a potential news story or event for Reuters to cover. The former is more promotional, whereas the latter serves as a potential lead for journalists.

How Do I Ensure My Story Gets Featured on Reuters?

While there’s no guaranteed formula, professionally introducing yourself and presenting a well-crafted, newsworthy story significantly increases your chances. Always adhere to Reuters’ guidelines and maintain journalistic integrity.

Why Would AmpiFire be My Go-To for Publishing to Reuters?

AmpiFire simplifies the process, offering direct access to major platforms like Business Insider, though it doesn’t submit to Reuters directly. The platform’s premium service ensures your content aligns with any and all standards, making the submission process smoother.

Are There Alternatives to AmpiFire?

Yes, there are other platforms like PRWeb and Newswire. However, AmpiFire’s premium service distinguishes itself by offering tailored strategies and an extended network of platforms, which can be advantageous for comprehensive content distribution.

How Can I Secure a Backlink from Reuters?

Securing a backlink involves publishing content that is newsworthy, relevant, and adheres to Reuters’ standards. When your content is published, ensure it includes a link back to your website or platform.

What are the Major Benefits to My Business by Publishing on Reuters?

Publishing on Reuters increases your brand visibility, establishes credibility, and can drive significant traffic to your website. This visibility can result in increased sales, partnerships, and overall growth.

Is the Premium Service of AmpiFire Worth the Investment?

For those looking for tailored strategies, expert reviews, and an extended network, AmpiFire’s premium service is a worthwhile investment. The platform’s ability to amplify content across a broad network provides a competitive edge in the digital landscape.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.