How to Write a Press Release For A Sushi Bar & Restaurant? Sample Template & Example

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Sushi is widely recognized as a healthy eating option, and with an increasingly health-conscious population you should tell the world about it.

But why, you might ask, would your fast food or full-service sit-down type Sushi restaurant need a press release? In order to answer that we first need to understand what a press release can do for your business.

A press release is a form of content marketing. Many companies use blogs and regular social media posts to increase online exposure, but a press release has several distinct advantages over those approaches.

In the first instance, media outlets are seen as authoritative and reputable sources of information. A professionally written press release can not only give your Asian food restaurant valuable online exposure, but it can also build brand awareness and enhance its reputation. By explaining who you are and what you do, a press release can result in more interest and, ultimately, more customers curious to experience it for themselves.

The resulting online exposure can also improve search engine optimization. Just like people, the Google algorithms view media platforms as reputable sources. In addition, Google Maps uses location technology to identify places of relevance for searches ‘near me’.

So, what should a press release include? Well, a press release often follows a pre-determined format. First, we explain who or what the article is about and what is being announced. Your announcement could be a new menu item, a new chef, or an upcoming special event.

We then add some background information that gives context to the release and creates interest in the reader. Following those elements, you can explain your news story and introduce your restaurant to a wider audience in further detail.

You can also include some background information about the industry to add context to the article: what is happening in this industry now; why is it important to readers; some recent statistics from a reputable source (if available).

Let’s take a closer look at the content requirements. 

Your Press Release should include the following information:

  • Catchy headline
  • Details about the restaurant
    • name
    • service/products
    • most important characteristics
  • Quote from an owner, manager, chef, client (recommended)
  • Relevant image, interior/exterior vibe (recommended)
  • Business website URL
  • Release date
  • Dateline
  • Boilerplate with information about the company (contact person, location, phone number)


Promotion for a restaurant is crucial. promotion is also crucial. A press release campaign can help you attract first-time and returning customers into the restaurant. You just need to stay present in their mind.

Restaurants can stand out with different characteristics, such as price level, menu, location, service, atmosphere, special events and more. To craft the most effective press release campaign, it would help to know the most important characteristics people consider when searching for and selecting a restaurant. To attract the attention of a wider audience, you should try to convey enough information as to what is unique about your restaurant.

A professional press release can add authenticity to a restaurant’s marketing campaign, as well as generate interest in those who read it. The release itself does not need to explain everything about the company, rather it should explain to the reader why the Sushi restaurant is of value to them, and why they should investigate further or try it for themselves.

Let’s take a look at an example. Note how the release introduces the restaurant and its products, and then provides some background information about why it is relevant; in this case, healthier eating and the problems of a poor diet.

The Most Popular Sushi Restaurant In Tampa FL Now Offers Spring Rolls To-Go

Tampa, FL Release:  September 17, 2021.  For Immediate Release

As diners in Tampa, Florida seek more healthy eating options, local Shushi restaurant Shushi Heaven adds spring rolls to their takeaway menu providing a healthy and nutritious snack for clients on the go.

Sushi Heaven, a popular restaurant located in Tampa, Florida, has launched a takeaway service for its line of freshly produced spring rolls, providing added convenience for diners in the area.

More details can be found at: .

With growing demand for healthy eating options, the recently launched service from Sushi Heaven provides business clients and local residents with an easy grab-and-go lunch or snack.

Many health experts now believe that the modern diet is responsible for a wide range of ailments. The high rates of obesity and diabetes are almost certainly a result of high sugar and fat levels contained in processed food.

Based on traditional Japanese cuisine, sushi is a particularly healthy source of nutrients. Sushi Heaven uses fresh, locally sourced produce in everything made. The recent announcement now makes the entire menu available to clients on the go.

Indeed, the addition of spring rolls to the takeaway menu enhances the already considerable range of other sushi dishes previously available. Clients can order spring rolls as a quick snack, or in conjunction with other menu items for a more substantial meal.

Sushi Heaven’s menu caters both to corporate and walk-in customers. For businesses interested in hosting special events, the restaurant can provide a fully catered service ready for pick-up or delivered to the premises.

In addition to the recently expanded availability of spring rolls, the restaurant can prepare any combination of sushi dishes, including maki, temaki, urumaki, shashimi, and nigiri.

Sushi Heaven was founded in 2003 by the Yokohama family. Since its establishment, the restaurant has grown to become a popular local eating place for residents and corporate clients alike. The recent announcement confirms the company’s commitment to continue adding new and interesting products made from the best ingredients.

A satisfied client stated: “I have been eating in Sushi Heaven for years. I love getting my fix of fresh spring rolls, and I was delighted to discover that I can now order them to go.”

Interested parties can find more information at:

You can see that the announcement in the release above was not actually that big. The restaurant has just added another menu item to its takeaway list. But what the above article did was use lots of keywords, and explain to the reader why they might want to try this restaurant.

Not only would publication of this press release on high authority new outlets create increased interest in readers, but the inclusion of keywords and location would help to improve the SEO of the business. Following these tips can help you create great press releases for your Sushi Restaurant and increase your reputation.


The following press release template can help you take your press release ‘authorship’ to the next level.When it comes to press release writing for a sushi restaurant, for its grand opening, for special events and promotions, these are the question you want to be answered in your announcement.

[Headline Of The Press Release]

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a restaurant representative related to the news]

[Write an additional paragraph to provide more details about the restaurant: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the service/ location/ menu of the restaurant]

[Include a call to action and an URL address where the reader can find more information about the dining place and perhaps make a reservation/ request a delivery]

[Boilerplate message about the restaurant: insert the following information

Contact info:
Contact person:
Restaurant name:

We hope that the information shared above will make you feel confident in delivering a sound message to your target audience in a professional and effective way. We want it to be an easy decision for you to say “yes” to promoting your restaurant with press releases online.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.