How to Write a Candidacy Announcement Press Release: Tips, Sample Template & Example

If you’re running for office, getting the word out about your candidacy is crucial to your success. And one of the most effective ways to do this is through a well-crafted press release. A press release can help you share your vision, your accomplishments, and your qualifications with potential voters and the media. It can also help you build credibility and trust with your audience. In this article, we’ll show you how to write a candidacy announcement press release that grabs attention, highlights your strengths, and sets you apart from the competition. We’ll provide you with tips, samples, templates, and examples to help you get started.

Your candidacy announcement press release should include the following information:

  • Catchy headline that highlights your unique candidacy and platform
  • Details about your political campaign, including your key messages and values
  • Your name and the position you are running for
  • The geographic area you represent
  • What makes you stand out from other candidates
  • Relevant information about your background, qualifications, and experience
  • Your policy proposals and plans for the future
  • Endorsements from prominent figures or organizations
  • Quote from you or a satisfied constituent
  • Relevant image: a photo of you in campaign mode, your campaign logo, an image of your key message or symbol, etc.
  • Campaign website URL
  • Release date
  • Dateline
  • Boilerplate (about your campaign/achievements)
  • Contact information (contact person, address, phone)


In order to help you understand how to write a candidacy announcement press release, it can be useful to look at some examples. Below is a sample press releases that demonstrates how to structure your announcement (a political campaign, a student government election, kickstarter event or for a non-profit board election), what information to include, and how to write a compelling call to action.

Introducing [Your Name], Candidate for City Councilor in Los Angeles

Los Angeles, California Release: March 3, 2023. For Immediate Release

Los Angeles, California – [Your Name], a long-time resident of Los Angeles, announced today that he is running for City Councilor in the upcoming elections.

With a passion for public service and a strong desire to make a positive impact on his community, [Your Name] is committed to making Los Angeles a better place to live, work, and raise a family.

As a graduate of [relevant university], [Your Name] holds a degree in Political Science and has worked in a number of different industries throughout his career. He has extensive experience in [relevant experience], which he believes will serve him well in his bid for City Councilor.

“I am excited to be running for City Councilor and look forward to working with the people of Los Angeles to create a brighter future for our city,” [Your Name] said.

In his campaign, [Your Name] will be focusing on key issues such as [relevant issues], which he believes are critical to the future of Los Angeles. He will also be working to [relevant goals], which he believes will help to improve the lives of all residents of Los Angeles.

More information about [Your Name]’s candidacy and his plans for the future of Los Angeles can be found at [relevant URL].

For media inquiries or to schedule an interview with [Your Name], please contact [contact information].


In this section of the article, we will provide you with tips and a template to help you write a compelling and successful candidacy announcement press release. With these tools, you will be able to craft a press release that not only gets your message across but also generates the attention and support you need to win.

[Headline Of The Press Release]

[City] [State] Release Date: [For Immediate Release or a specific date]

[Summary Section: Briefly introduce your announcement]

[Insert a quote from a company representative related to the news: this should be a catchy statement that highlights the significance of the announcement]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who). Use this space to showcase your unique selling proposition and to generate excitement among readers.]

[Insert another quote or another section with details about the news: this could be a testimonial or a statement from a partner or collaborator that adds credibility to your announcement]

[Include a call to action and an URL address where the reader can find more information about the news: encourage readers to take action and learn more about your candidacy. Provide a clear and compelling URL that directs them to your campaign page or website.]

[Boilerplate message about your candidacy: insert the following information:
Contact info: Include your name and contact information so that interested parties can get in touch with you. Company: If you’re running as an independent candidate, include your name here instead.
Address: Include your mailing address or the location of your campaign office.
URL: Include a link to your campaign page or website.
Phone: Include a phone number where interested parties can reach you or your campaign staff.]

Writing a successful candidacy announcement press release requires careful consideration of both content and format. Here are some key tips to help you create an effective press release that promotes your candidacy:

  1. Develop a Catchy Headline: Your headline is the first thing that people will see, so it needs to be catchy and memorable. Use strong verbs and semantically relevant keywords to make your headline stand out.
  2. Focus on the Benefits: In your press release, make sure to emphasize the benefits of your candidacy. Explain why you are the best person for the job and how you can help the company achieve its goals.
  3. Keep it Concise: Your press release should be brief and to the point. Focus on the most important information and use short paragraphs and sentences to make it easy to read.
  4. Use Quotes: Including quotes from yourself or other experts in your field can help to build trust and authority. Use quotes to provide insight into your expertise and why you are the best candidate for the job.
  5. Include Relevant Links: To build awareness and establish authority, include relevant links to your website, social media profiles, and other relevant content.
  6. Follow a Consistent Format: Use a consistent format for your press release, including a headline, dateline, introduction paragraph, body copy, boilerplate, and contact information. This will make it easy for readers to understand and follow the information.

With these tips and sample, you’re now equipped to craft a candidacy announcement press release that will grab attention and showcase your qualifications. Remember, a well-written press release can be a powerful tool for your campaign, helping you reach more voters and ultimately secure your spot on the ballot. By utilizing the tips and template provided, you can create a professional and engaging press release that will help you stand out from the competition.

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.