Local laundry services and dry cleaners can be part of a larger chain of stores, but more often they are small businesses that are locally owned and operated. So, what are the best ways for your laundry business to stand out in your area?
While internet marketing has become an almost essential tool for any business, it can be a particularly daunting task for a small, family-owned laundry business with a limited budget. You might have a Facebook page and even a website, but beyond that how do you get your story out there?
Having your story published on multiple media outlets can build your business’ reputation, as well as giving you valuable online exposure that improves search engine results (known as search engine optimization). And the best news of all; it’s inexpensive.
You may be thinking that press releases are only for very big companies with something important to announce, but that is certainly not the case. Anyone, including you, can create a press release, as long as you have something to announce.
A press release is a document that announces a newsworthy story about your brand and provides pertinent information to the target audience.
You could be launching a new delivery service, introducing a new staff member, or participating in a charity event. But, in the process of making your announcement, you also have an opportunity to introduce your business and tell readers why they should become customers.
So, that all sounds great, but how do you actually write a press release? Well, the format of a professional press release is usually the same. That is, we always follow a predefined structure. Let’s look first at what information you require.
Your Press Release should include the following information:
- Catchy headline
- Details about the laundry service in the introductory paragraphs
- what is being launched or announced? Why is it interesting and newsworthy?
- Some background info about laundry services that adds context to the article (if relevant)
- what is happening in the industry now?
- why is it important and relevant to readers?
- some recent statistics from a reputable source (if available)
- Details about your story
- what services or products are involved
- why and when
- what’s the objective and expected results
- Release date
- Quote from an owner, partner, manager, happy customers, or employees (recommended)
- Relevant image, company logo (recommended)
- Business website URL (backlinks are an important way for Google to recognize your website)
- Boilerplate with information about the company (contact person, location, phone number)
– SAMPLE PRESS RELEASE –
Once you have decided what you are going to announce, we need to look at how to structure the press release. Like any piece of writing, the introductory paragraphs should tell the reader what the article is about. Explain what your business is, where it is located, and what is new.
In the third paragraph, it can be helpful to give some general background information that catches readers’ interest, or something that they can relate to. Following this, you can explain your announcement in more detail before explaining some more general information about the company. Finishing with a quotation from the company or a happy customer can reinforce the positive tone of your article.
Let’s take a closer look at an example.
Expert Tampa Laundromat Expands Pick-Up And Delivery Services To Palm Harbor FL
Tampa, FL, Release: August 15, 2021. For Immediate Release
Tampa, Florida-based Tampa Laundry has launched its high-quality cleaning pick-up services for residents in Palm Harbor, Clearwater, St. Petersburg and surrounding areas. The company is the only laundry service in the Tampa region that provides pick-up and delivery as well as washing and folding.
More details can be found at: https://tampalaundry.com
First introduced as a trial in 2020, the new service is available online at Tampa Laundry and over the telephone, allowing customers to state when and where their laundry can be picked up and delivered.
Modern life has become increasingly stressful, with recent years seeing a number of new expressions introduced such as ‘time poor’. The added pressure many people feel make even simple tasks such as laundry a stressful exercise.
Following the successful trial, Tampa Laundry realized that the provision of a pick-up and delivery service in the greater Tampa area was long overdue. The full launch of the service is the first of its type in the region, and is designed to provide clients with convenience and affordability that makes life a little bit easier.
In order to mark the launch, Tampa Laundry will give users a 20% discount on their first order. No vouchers are required, as the discount will automatically be applied. When booking the service online, clients are required to select an appropriate size of bag, as well as any special cleaning instructions.
Bags provided do not incur any additional costs, and Tampa Laundry states that clothes will be returned cleaned and folded items as quickly as 24 hours after pick-up.
Tampa Laundry has been providing professional services to the Tampa community for over 15 years. The company has invested in the latest technology washing and drying machines to ensure that their customers experience the highest quality service for their clothing.
With a staff of 12, the family-owned business has been steadily growing since its founder Greg Wallis first launched the enterprise. The latest announcement confirms the company’s commitment to continue developing its services in line with community needs and expectations.
A company representative stated: “With this latest expansion, we aim to provide our quality laundry services to even more people in the wider Tampa community.”
Interested parties can learn more at: https://tampalaundry.com
You will see that the above example did not announce something big. The laundry in question was just launching a new pick-up service. More importantly, you can also see how this example followed the structure as outlined before. By following our tips, your own laundry business can also create its own press releases ready for an eager audience!
– PRESS RELEASE TEMPLATE –
You can use the following template to organize the information that you have gathered to write a press release and create content that people want to read – that is as tight and to the point as possible press release announcement. We use the same guidelines when writing and formatting our press releases.
[Headline Of The Press Release]
[City] [State} Release Date: [“For Immediate Release” or a concrete date][Summary Section: Briefly describe your announcement]
[Insert a quote from a company representative related to the news]
[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the news]
[Include a call to action and an URL address where the reader can find more information about the news, the company or a product]
[Boilerplate message about the company: insert the following information
For more tips on how to prepare your press release campaign, check out the other Press Release Zen articles from our category Tips & Tricks.
Are you ready to take your digital marketing to the next level?
Click Here: D I S C O V E R our step-by-step formula that will allow you to drive buyer traffic on demand and grow your own business to hit the 6 figure per month mark.