How to Get Backlinks With Wistia

Learn how to build links with Wistia through our handy guide!

Is Wistia Good for SEO?

When it comes to enhancing your website’s SEO, understanding the tools at your disposal is crucial. Enter Wistia, a specialized video hosting platform founded in 2006, designed to support businesses in creating, managing, and sharing video content. This platform stands out with its sleek user interface and an array of features like customizable video players, in-depth analytics, and video SEO tools. It’s particularly popular for hosting marketing and educational videos, attracting a diverse audience from startups to established businesses.
Type of Platform:Video hosting Platform
Key Features:Analytics and trends, Engagement graphs
Content Types:Videos
Popular Content:Tutorials, marketing videos, and other forms of video content
Target Audience:Businesses, marketers, and content creators looking for a professional video hosting platform with in-depth analytics and customization options
Domain Authority:90/100

But what’s the deal with SEO? SEO, or Search Engine Optimization, is essentially the art of making your website more attractive to search engines like Google. The goal? To rank higher in search results, thus increasing visibility and attracting more visitors to your site.

Online services like Similarweb can help you see the reach of platforms like Wistia!

Most importantly, Wistia’s unique selling point in the SEO world is its emphasis on video SEO. Unlike other platforms where your content might get lost in the noise, Wistia focuses on making your videos an integral part of your website. This is big because videos can significantly impact your site’s engagement metrics, like time on site and bounce rate, which are key factors in search engine rankings.

Therefore, by hosting videos on Wistia and embedding them on your site, you’re not just enriching your content, but also signaling to search engines that your site offers valuable, engaging resources. This is backed up by Wistia’s robust domain authority, making links from the platform beneficial for your site’s SEO.

Are Wistia Links Nofollow or Dofollow?

Primarily, Wistia uses nofollow links. It’s crucial to grasp what “Nofollow” and “Dofollow” links are. Dofollow links are like votes of confidence, telling search engines to consider the link’s destination as credible, which can boost the destination site’s search engine ranking. Nofollow links, on the other hand, are a way to tell search engines to ignore a link. They don’t contribute to the site’s ranking in the search engine’s index.

Now, onto the main question: Are Wistia links nofollow or dofollow? Most importantly, it’s essential to understand that Wistia primarily serves as a video hosting platform. This means that the primary function of linking to Wistia is to share video content, rather than to pass on SEO benefits. However, when it comes to the specifics, Wistia uses nofollow links. This is a critical point for those focusing on building their SEO strategy. A nofollow link from Wistia means that while the link is useful for directing viewers to your content or website, it won’t directly boost your website’s ranking in search engine results.

Therefore, while Wistia is an excellent platform for hosting and sharing video content, it’s important to recognize that links from this platform are nofollow and will not directly contribute to your site’s SEO in terms of link equity. However, this doesn’t diminish the value of sharing content on Wistia, as it can still drive traffic and engage your audience.

How Do I Add a Backlink to Wistia?

Adding a backlink to Wistia is a straightforward process, but first, let’s quickly define what a backlink is. A backlink is a link from one website to another. Think of it as a digital referral or vote of confidence from one site to another. Now, onto the steps for adding a backlink to Wistia:

The Steps to Adding a Backlink

  1. Choose Your Content Wisely: Before you start, ensure you have content (like a blog post, a web page, or a social media post) that’s relevant to the video you want to link from Wistia. Relevance is key because it makes the backlink more valuable.
  2. Locate Your Wistia Video: Log in to your Wistia account and select the video you want to link to. If you haven’t uploaded your video yet, now’s the time to do it.
  3. Get the Video’s URL: Once you have your video ready, look for the sharing options in Wistia. You’ll find a direct link to your video here. This URL is what you’ll be using as your backlink.
  4. Embedding or Linking: You have two options here. You can either directly embed the Wistia video into your content using the embed code provided by Wistia, or you can create a hyperlink in your content that directs to your Wistia video. If you choose to embed, it enhances user experience by allowing viewers to watch the video directly on your site.
  5. Creating the Hyperlink: If you opt for a hyperlink, go to the content where you want to add the link. Highlight the text or image you want to turn into a link, and insert the Wistia video URL. Make sure the anchor text (the clickable text in the hyperlink) is relevant to the video content for better SEO.
  6. Double-Check Your Work: After adding the link or embed code, preview your content to ensure everything works correctly. The video should load properly, and if it’s a hyperlink, it should lead directly to the video on Wistia.
  7. Publish and Promote: Once everything is in place, publish your content. Remember, the more traffic and engagement your content receives, the more valuable your backlink becomes.
  8. Monitor and Update: Keep an eye on your content’s performance. If you update the video on Wistia, ensure that the changes are reflected wherever you have linked or embedded the video.

Additionally, you can add annotations to you video to allow backlinks to your website! To add an annotation:

  1. Open the Customize Menu.
  2. Craft your annotation! You can adjust the start/end times, what text to display, and the URL you want viewers to be sent to!
  3. Once you’ve finished setting up your annotation, it will appear in your video automatically!

By following these steps, you can effectively add a backlink to Wistia, enhancing your content’s value and potentially improving your site’s SEO. Remember, while the backlink from Wistia is a nofollow link, it can still drive traffic to your site and increase your content’s visibility and engagement.

Best Practices for Posting on Wistia

Posting on high authority sites like Wistia, Vimeo, or IGTV is not just about uploading a video; it’s about maximizing the impact of your content. Here are some best practices specifically tailored for Wistia, along with a brief list of do’s and don’ts to ensure your videos stand out.

Focus on Quality Content: First and foremost, ensure your videos are of high quality. This means clear visuals, crisp audio, and content that provides value to your audience. Videos that educate, entertain, or explain complex topics tend to perform well.

2. Optimize Video Titles and Descriptions: Your video’s title and description should be clear, concise, and keyword-rich. This not only helps in Wistia’s search results but also contributes to SEO when embedded on your website.

3. Customize the Player: Wistia allows you to customize the video player to match your brand. Utilize this feature to create a seamless experience for viewers, which can increase brand recognition and viewer engagement.

4. Use Thumbnails Effectively: Thumbnails act as the first impression of your video. Choose an engaging and relevant thumbnail that encourages viewers to click and watch.

5. Incorporate Call-to-Actions (CTAs): Wistia offers features to include CTAs within your video. Use these wisely to guide your viewers towards desired actions, like visiting your website or signing up for a newsletter.

6. Analyze and Adapt: Utilize Wistia’s analytics to track how your videos perform. Understand viewer behavior and use these insights to improve future content.

The Do’s and Don’ts of Posting on Wistia


  • Engage with Your Audience: Respond to comments and feedback to build a community around your content.
  • Promote Your Videos: Share your Wistia videos on other platforms to increase their reach.


  • Ignore Video SEO: Even though Wistia links are nofollow, the content of the video itself can still contribute significantly to your overall SEO strategy.
  • Neglect Consistency: Regular uploads can help in building a loyal viewership. Inconsistency can lead to a drop in engagement.

By adhering to these best practices, you can ensure that your content on Wistia not only reaches your target audience but also engages and retains them effectively. Remember, the goal is to create content that resonates with your viewers while also supporting your broader digital marketing objectives.

Does AmpiFire Submit to Wistia?

When it comes to distributing content, AmpiFire has made a name for itself as a comprehensive content amplification platform. However, it’s important to clarify what platforms AmpiFire interacts with, especially concerning Wistia. Most importantly, AmpiFire does not directly submit content to Wistia. Wistia, as a specialized video hosting service, requires direct user interaction for video uploads and management. Therefore, AmpiFire’s services do not extend to directly posting or managing content on Wistia’s platform.

AmpiFire 2.0
Ampifire converts traditional content into multiple formats. Then, it distributes your content to many high-authority sites.

That said, understanding how AmpiFire works can be beneficial, especially if you’re looking to amplify your content’s reach. Here are four key points explaining AmpiFire’s functionality:

  1. Content Creation and Distribution: AmpiFire excels in creating and distributing varied forms of content such as articles, blog posts, videos, and infographics. It utilizes a network of websites to ensure your content gets seen across different platforms.
  2. Multi-Channel Approach: AmpiFire employs a multi-channel approach, meaning it distributes content across various online platforms, including news sites, blogs, podcast directories, and social media. This broadens the reach and impact of your content.
  3. Tracking and Analytics: Post-distribution, AmpiFire provides tracking and analytics to gauge the performance of your content. This data can be invaluable for understanding audience engagement and refining future content strategies.

Therefore, while AmpiFire doesn’t directly submit content to Wistia, it offers a suite of services that can complement your content hosted on Wistia. By enhancing the visibility and reach of your related content, it indirectly supports your video marketing efforts hosted on platforms like Wistia.

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Do you see how Wistia and tools like AmpiFire can transform your content marketing strategy? Now, here’s something to ponder: Are you ready to dive into the world of video marketing, or are you still holding back due to uncertainties in navigating these platforms?

Frequently Asked Questions

Is Wistia Really a Game-Changer for SEO?

Absolutely, Wistia is a game-changer for SEO, especially if your strategy is heavy on video content. It offers unique video SEO tools that enhance your site’s engagement metrics, crucial for improving search engine rankings. However, don’t expect direct SEO boosts from backlinks, as Wistia’s focus is on content enrichment rather than link equity.

Do Wistia Links Offer Any SEO Juice with Their Nofollow Tag?

Wistia links, being nofollow, don’t pass direct SEO benefits like a dofollow link would. While this might seem like a downside compared to platforms that offer dofollow links, remember that nofollow links from high-authority sites like Wistia still hold value in diversifying your link profile and driving traffic.

Can Adding a Backlink to Wistia Boost My Website’s Traffic?

Adding a backlink to Wistia can certainly boost your website’s traffic, even though these are nofollow links. It’s all about leveraging Wistia’s platform to engage your audience with high-quality video content, which in turn can drive traffic back to your site.

Are There Better Alternatives to Wistia for Video Hosting and SEO?

Wistia stands out for its unique features like customizable video players and detailed analytics, but it’s not the only player in the game. Platforms like Vimeo and YouTube also offer robust video hosting solutions. Vimeo is great for professional filmmakers, while YouTube’s massive audience base is unbeatable for reach. Choose based on your specific needs.

How Does AmpiFire Complement My Content on Wistia?

While AmpiFire doesn’t directly submit to Wistia, it amplifies your content’s reach, making it an excellent complement to your Wistia videos. By distributing content across a wide network, AmpiFire helps in attracting more eyes to your Wistia-hosted videos, indirectly boosting your overall marketing strategy.

What Makes Wistia Stand Out in Video Content Marketing?

Wistia’s strength lies in its focus on business and marketing-oriented video content, with features like in-depth analytics and viewer engagement tools. This sets it apart from more general platforms like YouTube, offering more refined tools for businesses looking to analyze and improve their video marketing efforts.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.