How to Submit a Press Release to ESPN & Get Backlinks

ESPN is a titan in the realm of sports media. Getting your press release published on their site can revolutionize your business.

ESPN Press Release vs. Submitting a News Story Tip

Most importantly, before diving into the nitty-gritty, it’s paramount to recognize the weight that ESPN carries in the world of sports media. With over 115 million unique monthly visitors, ESPN stands as a titan, arguably the most recognizable name in sports broadcasting. ESPN primarily targets sports enthusiasts, ranging from the casual fan to the die-hard fanatic. Besides that, they also delve into college sports, eSports, and international events. Therefore, if your content resonates with this audience, ESPN might just be the ideal platform for you.

Online tools like Similarweb can provide valuable insight into the reach of sites like ESPN.

Press Release Directly on ESPN vs. News Submission

There’s a clear distinction between submitting a press release directly on ESPN and sending in a news story tip. There are two primary options:

  1. Submitting a Press Release Directly to ESPN: This would entail preparing a detailed, professionally written article that adheres to ESPN’s editorial guidelines. The press release would highlight all the noteworthy aspects of his product and present it in a way that aligns with ESPN’s tone and style. It’s more formal, structured, and aims to provide essential information in an engaging manner. Usually, a press release covers a corporate announcement, product launch, or important event.
  2. News Story Tip: On the other hand, Jake could also opt to simply send a news tip to an ESPN journalist or editor. This is a more informal approach, acting as a nudge to say, “Hey, this might be something worth covering.” It’s less about presenting a polished story and more about pitching an idea or a lead.

The choice between a direct press release submission and a news story tip boils down to your preparedness and the nature of your content. If you have a well-drafted press release ready to go and believe it aligns with ESPN’s audience, a direct submission may be your best bet. On the other hand, if you’re more in the early stages and just want to gauge interest, sending a news tip might be the way to go. Whatever path you choose, remember the importance of tailoring your content to resonate with ESPN’s vast and diverse audience.

How to Contact ESPN to Feature Your Story

First impressions matter, especially when you’re reaching out to a behemoth like ESPN, Vox, or Rolling Stone. Therefore, you must introduce yourself in a manner that stands out from the crowd. It’s important to determine the best contact at ESPN for your press release.

Contact Information for ESPN

Below is a partial list of journalists that work at ESPN.

Additionally, you can submit your press release to ESPN directly through their Press Room email, [email protected].

The Do’s and Don’ts of Contacting ESPN

There’s a fine line between being persistent and being pesky. To ensure your outreach yields positive results, keep the following in mind:


  1. Research: Familiarize yourself with ESPN’s recent content. This will give you insights into what they’re currently focusing on and how your story can fit in.
  2. Be Concise: ESPN’s team is swamped with requests. Make your pitch succinct yet compelling.
  3. Follow Up: If you don’t get a response in a week or two, send a gentle reminder. Sometimes, emails can get lost in the shuffle.


  1. Avoid Being Generic: “I think your audience will love this” is not enough. Be specific about why your story is a fit.
  2. Don’t Spam: Bombarding them with daily emails is a surefire way to get ignored. Patience is essential.
  3. Steer Clear of Demands: Phrases like “You must feature this” can come off as aggressive. Instead, present your story as a suggestion or an opportunity.

In the grand scheme of things, besides having a compelling story, the way you approach ESPN can make or break your chances of getting featured. Craft your email thoughtfully, ensure it’s aligned with ESPN’s content direction, and maintain professionalism throughout your interactions.

How to Submit a Press Release & Publish Directly on ESPN

Submitting a press release to a platform like ESPN can sound intimidating, but with the right guidance, it becomes a walk in the park. Here’s your step-by-step roadmap to making it happen:

The Step-By-Step Press Release Process

  1. Crafting Your Press Release: Begin with an engaging headline. Dive into the narrative, keeping it concise and relevant. Remember, your press release should read like a news story and not an advertisement.
  2. Locate ESPN’s Press Release Submission Page: ESPN has a dedicated page for press release submissions. Make your way there and be ready with all the details.
  3. Adhere to the Guidelines: Every major platform, including ESPN, has specific guidelines for press release submissions. This may include word count, format, and any essential inclusions. Stick to these meticulously.
  4. Include Multimedia: If you have relevant images or videos, add them. ESPN often gives preference to multimedia-enhanced submissions because they’re more engaging.
  5. Review and Submit: Before hitting the submit button, proofread your release. Check for grammatical errors, clarity, and relevance.

Need an example of what your press release will look like after it’s published on ESPN? Take a look at these articles:

ESPN Continues ‘This is SportsCenter’ Commercials with Vegas Golden Knights Jack Eichel and Jonathan Marchessault
Top Rank Presents Original Program – Road to Riyadh: Fury vs. Ngannou

Simplifying Press Release Distribution With AmpiFire

While submitting directly to ESPN is a grand move, it’s also beneficial to cast a wider net. Platforms like AmpiFire can help distribute your press release to multiple news sites, ensuring that your story gets the broadest possible reach. With its user-friendly interface and extensive network, AmpiFire takes the hassle out of press release distribution. You can learn more about AmpiFire on their website.

AmpiFire 2.0
AmpiFire converts a traditional press release into various formats, then it distributes your content across multiple high-authority sites.

In conclusion, leveraging the power of ESPN for your press releases can be a game-changer for brand visibility and credibility. With careful planning, a well-crafted press release, and smart distribution strategies, your story can shine on one of the world’s leading sports platforms.

How to Get a Backlink from ESPN

Before we dive deep into the ‘how’, let’s address the ‘what’. A backlink, in simplest terms, is when one website links to another. It’s like a virtual nod of approval, signaling that the linked content is relevant and credible. In the world of search engine optimization (SEO), securing a backlink from a powerhouse like ESPN is akin to striking gold. Because, it’s not just any backlink; it’s a testament to the quality and reliability of your website.

Mapping the Journey to an ESPN Backlink

  1. Quality Over Quantity: Most importantly, your content should be of impeccable quality. If ESPN finds value in what you offer, they’ll be more inclined to link back to your website. Consider it from their perspective; they wouldn’t link to something that diminishes their own credibility.
  2. Engage in Genuine Partnerships: Collaborate with ESPN on various projects. It could be an event, research, or any sports-related initiative. Such partnerships often lead to mutual backlinking.
  3. Guest Contributions: ESPN occasionally accepts guest articles or features experts in interviews. If you can get an article published or be interviewed, ensure that your website is mentioned and linked.
  4. Engage on Social Media: Engage with ESPN’s posts on platforms like Twitter and Instagram. If you share something particularly insightful or valuable, they might just feature it on their website with a link back to your profile or website.
  5. Press Releases Done Right: When you submit a press release to ESPN, it’s customary to include your website link. If the press release is accepted and published, voila, you’ve secured your backlink.
  6. Use Trackbacks: If you write a piece that references an ESPN article, use a trackback. It notifies them that they’ve been mentioned. While this doesn’t guarantee a backlink, it puts you on their radar.

Remember, the objective isn’t just to get a backlink, but to forge a relationship with a media giant. With perseverance and a focus on quality, that coveted ESPN backlink might just be a click away.

Securing a backlink from a site like ESPN can be difficult, but don’t give up! The rewards are well worth the effort!

Use AmpiFire to Publish to ESPN

AmpiFire is an innovative software platform designed to amplify online presence. But besides that, what makes it stand out is its robust connection with numerous media outlets, though it currently does not submit directly to ESPN. With a vast network, AmpiFire streamlines the process of getting your content out in the open, reaching audiences that were previously inaccessible. While AmpiFire offers an array of services, its premium package is what you’ll want to target for a more direct line to sites. Here’s a breakdown:

The Premium Touch with AmpiFire

  1. Content Amplification: Most importantly, the premium service ensures your content doesn’t just reach one platform but gets amplified across multiple platforms for maximum visibility.
  2. Dedicated Account Management: With the premium tier, you receive dedicated account managers who understand the intricacies of each websites’ content guidelines. They ensure your submissions align perfectly, increasing the chances of acceptance.
  3. Press Release Optimization: Before your press release even hits the desks, AmpiFire’s team will optimize it, making it more appealing and newsworthy.
  4. Fast-Track Submission: One of the perks of the premium service is the expedited submission process. This means your content gets in front of the right people faster.
  5. Feedback and Analytics: Post-submission, you’re not left in the dark. AmpiFire provides valuable feedback and analytics on how your content is performing, which is vital for future strategies.

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Ready to amplify your content and reach the heights of ESPN’s platform? Dive into the world of press releases and leverage platforms like AmpiFire to boost your visibility. Is your content ready for the big leagues or still playing in the minor league?

Frequently Asked Questions

How Different is a Press Release from a News Story Tip on ESPN?

The distinction between a press release and a news story tip on ESPN is significant. A press release is a structured document highlighting important events or announcements about your organization, aiming for broad distribution. On the other hand, a news story tip is a hint or lead given to journalists about potential newsworthy events or stories, generally targeting a specific topic or event. When it comes to outreach, press releases tend to have a broader scope, whereas news story tips are more focused.

What’s the Most Effective Way to Contact ESPN for My Story?

Professionally introducing yourself and presenting your story in a concise, engaging manner is the key to capturing ESPN’s attention. Adhering to the do’s, like being polite and clear, and avoiding the don’ts, such as being overly persistent or sending unrelated content, can significantly enhance your chances.

Why Would Submitting a Press Release to ESPN Benefit My Business?

Submitting a press release to ESPN provides your business with vast exposure. Given ESPN’s substantial viewership and credibility, your brand receives a spotlight that few other platforms can offer. Plus, with platforms like AmpiFire, you can expedite and streamline this process.

How Can I Secure a Backlink from ESPN?

The process of securing a backlink from ESPN typically involves creating content that’s relevant, high-quality, and aligns with ESPN’s editorial guidelines. Such valuable content can then be linked back to your site, enhancing your online presence.

Is AmpiFire My Best Option for Publishing Directly to ESPN?

While AmpiFire is an outstanding tool for content amplification and has a direct channel to ESPN, especially with its premium service, there are other platforms like PRWeb and Newswire. Each has its pros and cons, but AmpiFire stands out for its dedicated account management and feedback services.

What Exactly Does a Backlink Mean?

A backlink refers to a link from one website that points to another. Essentially, if ESPN includes a link to your site within their content, that’s a backlink from them to you.

How Does ESPN’s Audience Compare to Other Sports Networks?

ESPN targets a diverse and vast audience, making it one of the leading sports networks globally. While other networks like Fox Sports and CBS Sports also have substantial reach, ESPN’s consistent quality and broad range of coverage often give it an edge.

Can I Submit Any Kind of Press Release to ESPN?

ESPN has strict guidelines on the content they accept. While they’re open to a range of topics, relevance to their audience and adherence to journalistic standards is crucial.

Why Should I Opt for AmpiFire’s Premium Service?

AmpiFire’s premium service offers a slew of benefits, from dedicated account management to press release optimization. While the standard package is valuable, the premium tier provides a more tailored, efficient experience for those targeting high-authority outlets.

Are There Any Other Platforms Similar to AmpiFire?

Yes, platforms like PRWeb, Newswire, and PR Newswire also offer press release distribution services. However, AmpiFire’s unique selling point is its amplified content distribution, combined with its direct channel to a vast network of sites.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.