How to Submit a Press Release to Houston Chronicle & Get Backlinks

Houston Chronicle Press Release vs. Submitting a News Story Tip

The Houston Chronicle is not just any newspaper. It stands as one of the most reputable media platforms in the southern U.S. A powerhouse in the journalism realm, the Chronicle boasts an impressive online presence. With millions of monthly visitors, the platform caters to a vast and diverse audience. Its audience largely consists of educated professionals, local business owners, and engaged community members.

Online services like Similar web provide insight into the reach of sites like the Houston Chronicle.

Press Release vs. News Tip

  • Traditional Press Release: When you submit a press release directly to the Houston Chronicle, you’re bypassing the traditional newsroom gatekeepers. Because press releases are typically crafted by organizations, businesses, or PR professionals, they are structured, concise, and provide a controlled narrative. These releases aim to highlight achievements, announce new ventures, or share significant news about a company or individual.
  • News Story Tip: On the flip side, submitting a news story tip is a bit like tossing your narrative into the journalistic wild. You’re essentially providing a hint or a lead to the Chronicle’s team of journalists. If they find your tip compelling, they’ll dive deeper, conducting their own research, interviews, and fact-checking.

Deciding between a press release and a news story tip depends on your goals. If you’re after a controlled narrative and wish to ensure your story is seen in a particular light, a press release offers that assurance. But, if you have a tantalizing piece of news and believe it could spark genuine journalistic interest, taking the wildcard approach with a news tip might just land you a viral story.

How to Contact Houston Chronicle to Feature Your Story

Reaching out to the Houston Chronicle is not just about sending an email; it’s about making a lasting impression. Therefore, when introducing yourself, you want to be concise yet impactful. Before even crafting your press release, it’s important to determine the best point of contact for your content.

Contact Information for Houston Chronicle

Below is a partial list of journalists that work for the Houston Chronicle.

You can also reach out directly to the Houston Chronicle with your press release or news tip.

For press release or news tips, you can send them directly to the Houston Chronicle through the email [email protected].

You can also reach out through the Houston Chronicle’s Contact Page.

The Do’s and Don’ts of Contacting Houston Chronicle


  1. Be Clear and Concise: Respect the recipient’s time. Clearly state the purpose of your email in the first few lines.
  2. Show Familiarity: Demonstrating that you’re familiar with the Chronicle’s content can go a long way. Reference relevant articles or sections when appropriate.
  3. Include a Catchy Subject Line: Your email’s subject is the first thing they’ll see. Make it count. Something like “Exclusive: [Short Teaser of Your Story]” can grab attention.
  4. Provide Supporting Materials: If you have photographs, data, or any other supporting material, include it. But remember, don’t flood them with attachments; links to cloud storage or portfolio sites can be more effective.


  1. Avoid Generic Templates: While templates can be a good starting point, make sure your email feels personalized.
  2. Don’t Overwhelm: It might be tempting to write a long email detailing every aspect of your story, but it’s essential to be concise. Leave them intrigued.
  3. Stay Away from Demands: Avoid sounding entitled or demanding. Instead, emphasize the mutual benefit of featuring your story.
  4. Avoid Frequent Follow-ups: If you don’t receive a reply immediately, be patient. Wait for a week before sending a gentle follow-up.

To make the most of your outreach efforts, consider reaching out to specific department editors or journalists who cover your niche or topic. A targeted approach often yields better results. Remember, a well-crafted pitch can make all the difference. Think of it as a handshake through email; make it firm, confident, and leave them wanting to know more.

How to Submit a Press Release & Publish Directly on Houston Chronicle

The Houston Chronicle is a pivotal platform for businesses aiming to create ripples in the Texan market. Here’s how you get your story out there:

The Guide to Submitting your Press Release

  1. Prepare Your Material: Your press release should be well-structured. It should have a compelling headline, an informative lead paragraph, and clear, concise content detailing the who, what, where, when, and why of your news.
  2. Include Multimedia: Photos, videos, and infographics can elevate the impact of your press release. Make sure they’re high-quality and relevant to your news.
  3. Head to the Houston Chronicle’s Submission Page: Most publications have a dedicated page for press releases or news tips. Look for ‘Submit a Press Release’ or similar sections.
  4. Follow the Guidelines: Publications, including the Houston Chronicle, typically have specific guidelines for press release submissions. Adhere to them for a better chance of getting published.
  5. Proofread and Send: Once everything looks good, give it one last read, ensure all links work, and hit ‘Submit’.

Adding an Edge with AmpiFire

Most importantly, businesses looking for an additional edge should consider leveraging platforms that specialize in press release distribution. This is where AmpiFire comes into play. It’s a reliable platform that can streamline the distribution process, ensuring your press release not only reaches the Chronicle but also other pertinent channels that matter to your business. Utilizing such platforms maximizes your outreach efforts and makes the process more efficient. You can learn more about AmpiFire on their official website.

AmpiFire 2.0
AmpiFire takes your regular press release and converts it into various formats. Then, it submits your press release

Remember, a well-crafted press release is your ticket to visibility, credibility, and authority. Make it count.

How to Get a Backlink from Houston Chronicle

In the vast ocean of the internet, a backlink acts like a bridge. Essentially, it’s a link from one website pointing to another. Backlinks, especially from reputed websites like the Houston Chronicle, CBS News, or NBC News are like gold dust in the world of SEO. They not only drive direct traffic to your site but also boost your site’s authority in the eyes of search engines, thereby influencing your position in search results.

The Blueprint to Securing a Houston Chronicle Backlink

Securing a backlink from a high-authority site like the Houston Chronicle might seem daunting, but with the right approach, it’s achievable. Let’s delve into how you can make it happen.

  1. Quality Content: Your content needs to provide value. Whether it’s a ground-breaking study, a detailed guide, or an insightful analysis, the Chronicle will link to content that adds depth to their stories.
  2. Reach Out: Sometimes, it’s as simple as asking. If you have content that complements a story on the Houston Chronicle, reach out to the writer or the editorial team. Introduce your content and explain why it’s relevant.
  3. Guest Contributions: The Houston Chronicle, from time to time, accepts guest articles or op-eds. By contributing high-quality content, you can often include a link back to your site, especially if it adds context or depth to your contribution.
  4. Events or Partnerships: Hosting an event in Houston? Partnering with a local entity? The Chronicle might cover such local events, and if your website provides detailed information or registration capabilities, there’s a good chance they’ll link to it.
  5. Engage in Chronicle’s Community Platforms: Engage actively on platforms where the Chronicle’s community resides. By offering valuable insights or sharing resources, there’s a chance someone from the Chronicle might notice and link back to your content if it’s relevant to an upcoming story.

Remember, because securing a backlink isn’t just about the link itself; it’s about building a relationship with the publication. Be genuine, offer value, and, most importantly, ensure that your content is top-notch and relevant. In the world of digital marketing, relevance and quality always win the day.

Securing a backlink from Houston Chronicle is difficult, but it can help your business grow exponentially. Don’t give up!

Use AmpiFire to Publish to Houston Chronicle

AmpiFire is a pioneering content amplification engine designed to get your content, be it a press release, an article, or any other form of written material, published on various reputable platforms. While its current network does not include Houston Chronicle, it can still help your business. Leveraging AmpiFire can significantly simplify and expedite the process of reaching broader audiences.

The Magic of AmpiFire’s Premium Service

The AmpiFire premium service stands out, primarily because of its ability to distribute your content across a vast network of high-authority websites, news outlets, blogs, podcast directories, and more. This is not just about volume, but also about quality. Here’s what you should know:

  1. Streamlined Process: Instead of individually reaching out to every platform or news outlet, AmpiFire’s premium service takes care of the distribution. Just submit your content once, and AmpiFire ensures it’s placed where it needs to be.
  2. Enhanced Visibility: By leveraging AmpiFire, you’re not only targeting one platform. Your content gains exposure on multiple platforms, therefore amplifying your brand’s reach and establishing authority.
  3. Guaranteed Placement: One of the hallmarks of AmpiFire’s premium service is the assurance of content placement on select platforms.
  4. Feedback and Analytics: AmpiFire doesn’t just leave you in the dark post-publication. The platform offers analytics, showing you where your content has been published and how it’s performing, offering invaluable insights for future content strategies.

In essence, if you’re looking to streamline your content distribution, especially to reputable platforms, AmpiFire’s premium service might just be the solution you’re searching for. Through its robust network and strategic partnerships, AmpiFire ensures your voice is heard, loud and clear, in the digital world.

Time to get distribution done-for-you.

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Ready to amplify your brand’s reach? Dive into the world of press releases and leverage platforms like Houston Chronicle and AmpiFire to get ahead. Are you ready to invest in a strategy that guarantees visibility and reach?

Frequently Asked Questions

What Makes Houston Chronicle a Go-To for Press Releases?

The Houston Chronicle stands out as a trusted news source with a whopping average monthly audience of over 29 million users. Being a part of its press release platform not only offers visibility but also lends credibility to your content. However, it’s worth noting that platforms like The New York Times or The Washington Post have their own distinct audience and reach.

Is It More Beneficial to Publish a Press Release Directly on Houston Chronicle or to Send a News Tip?

Publishing a press release directly on Houston Chronicle ensures controlled messaging and broader distribution. On the contrary, submitting a news tip might be less predictable but can lead to more organic coverage. Both methods have their merits, and the choice depends on the desired outcome.

How Can I Best Introduce Myself to Houston Chronicle?

The most effective way to introduce oneself to Houston Chronicle is by being concise, professional, and clearly stating the intention. A well-structured email or letter can make a significant difference. However, platforms like The Guardian or The LA Times might have different preferences for introductions.

Are There Specific Dos and Don’ts When Contacting Houston Chronicle?

Absolutely! It’s crucial to maintain professionalism, be clear and concise, and always research your subject. Most importantly, avoid spamming or sending irrelevant information. Compared to outlets like BBC or CNN, Houston Chronicle might be more receptive to local stories given its Texas-centric audience.

How Can I Secure a Backlink from Houston Chronicle?

Securing a backlink from Houston Chronicle typically involves contributing valuable content or information that they deem link-worthy. However, it’s a competitive process, and not all submissions will result in backlinks. Platforms like Forbes or Business Insider also offer backlink opportunities but may have different criteria.

What Exactly Is a Backlink?

A backlink is essentially a link from one website to another. It’s like a vote of confidence in the linked content, playing a crucial role in SEO and website ranking.

What’s the Best Way to Submit a Press Release to Houston Chronicle?

The optimal way is through their official submission channels, ensuring adherence to their guidelines. Additionally, platforms like AmpiFire can facilitate this process. However, remember that each platform, whether it’s The Telegraph or Reuters, has its submission procedure.

Why Would AmpiFire Be My Go-To for Distributing My Press Release?

AmpiFire’s premium service offers guaranteed placement, enhanced visibility, and feedback on performance. While services like PR Newswire or PRWeb also distribute content, AmpiFire’s holistic approach, especially its focus on high-authority platforms, sets it apart.

How Does AmpiFire Compare to Other Press Release Distribution Services?

While many platforms distribute press releases, AmpiFire guarantees placement on select platforms, offers feedback, and boosts SEO. In contrast, services like Cision or MarketWatch might have different specialties or focuses.

What Makes AmpiFire’s Premium Service Stand Out?

The premium service ensures content distribution across high-authority websites, offers analytics, and assures content placement on more platforms. It’s more holistic than merely distributing content.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.