How to Submit a Press Release to Variety & Get Backlinks

News sources like Variety hold a tremendous reputation and a wide audience. Leveraging their status for your press release can revolutionize your business.

Variety Press Release vs. Submitting a News Story Tip

Variety, for those not in the know, is the golden standard in the entertainment and media industry. With its establishment dating back to 1905, it has firmly cemented its reputation as a trusted source for the latest happenings in film, television, music, and more. It’s a hub that boasts over 17 million monthly unique visitors and a social following in the millions. Variety primarily caters to professionals within the entertainment and media industry. These are producers, actors, directors, musicians, and various behind-the-scenes professionals. Pitching a story that appeals to this blend of audience can be the difference between making a splash and just another drop in the ocean.

Online tools like Similarweb can help you understand the reach of sites like Variety.

Press Release or News Tip: What’s the Difference?

A common dilemma many face is deciphering the line between submitting a traditional press release and a news story tip. So, let’s break it down:

Press Release: This is a prepared statement or announcement covering a product, event, or significant milestone. It’s crafted in a news-style format, ready to be picked up and published verbatim by media outlets. When you submit a press release directly on Variety, you’re essentially providing them with a ready-to-go story, molded by you, highlighting your perspective, often accompanied by relevant images, quotes, or data. Most importantly, this gives you some control over the narrative, because you set the tone and the content.

News Submission: On the other hand, submitting a news tip is more like whispering a lead into the ear of a journalist. It’s raw, often unpolished, and requires the journalist to dig deeper, verify facts, and craft it into a cohesive story. The final narrative may differ from what you envisioned, as it’s subjected to the outlet’s interpretation and investigation.

Therefore, the choice boils down to how much control you desire over your narrative. If you want your news conveyed in your words, the press release is your route. If you’re suggesting a potential story for Variety to uncover and present, a news tip is the way to go. In a nutshell, understanding the nuances between these submissions and tapping into Variety’s vast audience is not just strategic but could be the game-changer your story needs.

How to Contact Variety to Feature Your Story

When it comes to making that pivotal first impression, you don’t want to leave any stone unturned. It’s critical to determine the best point of contact at Variety. Below is a partial list of journalists that work for the site.

Additionally, you can reach out to Variety directly with your press release or news tip.

You can submit your press release to Variety by sending it directly to [email protected].
You can also submit your press release through the Variety Contact Page.

The Do’s and Don’ts of Contacting Variety


  • Research: Know the kind of stories Variety covers. Tailoring your pitch to align with their style can work wonders.
  • Be Precise: Variety, like all major publications, receives a multitude of pitches daily. A clear, concise pitch increases your chances of catching their eye.
  • Follow Up, But Don’t Stalk: If you haven’t heard back after a week, it’s okay to send a polite follow-up. However, bombarding them with messages is a strict no-no.


  • Avoid Overhyping: Phrases like “once in a lifetime” or “revolutionary” are overused. Instead, let the merit of your story do the talking.
  • Don’t Attach Large Files: If you have documents or images to share, consider using a link to a cloud storage or mentioning that you have attachments available upon request.
  • Avoid Being Too Informal: While it’s essential to be genuine, remember you’re reaching out to a professional entity. Keep emojis, slang, and too many exclamation marks out of your pitch.

In essence, approaching Variety is a mix of patience, precision, and professionalism. Be genuine, do your homework, and most importantly, believe in your story.

How to Submit a Press Release & Publish Directly on Variety

Variety isn’t just another entertainment platform; it’s a powerhouse that commands attention from industry leaders, artists, and dedicated readers. Getting your press release published on such a platform can spell wonders for your brand. Here’s how:

Navigating the Submission Process

  • Understand the Format: Before you send in your release, scan Variety’s recent publications. Identify the style, tone, and structure that aligns with their content. This helps in tailoring your press release to fit seamlessly into their roster.
  • Craft a Captivating Headline: Your headline is the first thing editors will see. Make it count. For instance, instead of a bland “New Movie Released”, try “Revolutionary Sci-Fi Film Challenges Hollywood Norms”.
  • Include Essential Details: Ensure your press release answers the who, what, when, where, why, and how. Remember, journalists are busy; make their job easier by providing all necessary details.
  • Use Multimedia: Engage your audience with high-quality images or videos relevant to your release. A well-placed image can sometimes speak louder than words.
  • Proofread: A small error can detract from the credibility of your release. Double-check for spelling, grammar, and factual inaccuracies.

Leveraging AmpiFire for Easier Distribution

There are multiple platforms out there to distribute your press release, but if you’re looking for an efficient tool, consider using AmpiFire. This platform simplifies the distribution process and can help ensure your content reaches platforms like Variety. While direct submission has its merits, platforms like AmpiFire can act as a booster, amplifying your reach and saving you time in the process. To learn more about AmpiFire and their products, check out their website.

AmpiFire 2.0
AmpiFire converts a traditional press release into various formats, then distributes your content across multiple high-authority sites.

In a nutshell, cracking Variety isn’t an impossible feat. With a compelling press release and the right strategy, your brand can shine under Variety’s spotlight.

How to Get a Backlink from Variety

In the digital age, backlinks are like gold. But what exactly is a backlink? At its core, a backlink is an incoming link from one website to another. If Website A links to Website B, then Website B has a backlink from Website A. Simple enough, right? But the power of backlinks extends beyond just a mere link. They can drive referral traffic, boost domain authority, and most importantly, improve search engine rankings. Therefore, securing a backlink from an authoritative source like Variety, Time Magazine, or CNBC can be a game-changer for your website’s credibility and visibility.

The Strategy to Secure a Variety Backlink

  • Offer Unique Insights: Variety, being a prestigious platform, doesn’t just link to anyone. Your content needs to stand out. Offering fresh perspectives, exclusive data, or expert insights can catch the eye of Variety’s writers or editors.
  • Engage in Collaborations: Partnering with contributors or journalists on joint projects or interviews can naturally lead to backlinks, especially if your collaboration yields valuable insights or breakthroughs.
  • Create Shareable Assets: Infographics, research papers, or videos that are highly informative and relevant to the entertainment industry can become link-worthy assets. If Variety finds value in what you’ve created, there’s a higher chance they’ll link back to you as the original source.
  • Guest Posting: While this may be a more traditional route, if you can pitch and write an article for Variety, naturally embedding your site’s link within the content (where it adds value) can be a sure-shot way to secure that coveted backlink.

So, while securing a backlink from Variety might seem daunting, remember that quality, relevance, and uniqueness are your tickets in. Create something worthwhile, and the links will follow.

Securing a backlink from a site like Variety can help your business grow exponentially. Even if it’s difficult, don’t give up!

Use AmpiFire to Publish to Variety

AmpiFire, a robust content amplification engine, has gained traction in recent years due to its promise of “amplifying” content across several premium online platforms. While it does not submit to Variety directly, it can still be helpful to your business! Let’s dive deep. AmpiFire is designed to help businesses get the word out about their products, services, or content by distributing it across various high-traffic platforms. The service prides itself on making it easier for even small businesses to get significant online exposure.

AmpiFire’s Premium Service: A Game Changer

The crux of AmpiFire’s offering lies in its premium service. Here’s what it encompasses:

  • Broad Spectrum Distribution: AmpiFire’s premium service offers distribution to other major news sites, high-traffic blogs, video platforms, podcast directories, and more.
  • Professional Content Creation: If you don’t have the content ready, AmpiFire’s team of professionals can craft press releases or articles tailored to your needs, ensuring they meet the stringent requirements of platforms like Variety.
  • Streamlined Process: With AmpiFire, you don’t have to grapple with the intricacies of each platform’s submission guidelines. Their team handles it all, ensuring your content not only gets published but also stands out.

In conclusion, for businesses and individuals aiming to get their content published on prestigious platforms like Variety without the typical hassles, AmpiFire’s premium service can be a secret weapon. It simplifies, amplifies, and ensures your voice is heard where it matters most.

Ready to see more organic results and traffic to your business?

Discover AmpiFire and get your press releases seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Considering a leap into the world of high-profile content distribution? Why not explore what platforms like AmpiFire offer? With its vast distribution network, it might just be the tool you’ve been looking for. Is traditional PR losing its charm with the rise of content amplification platforms?

Frequently Asked Questions

How Does Variety Stand Out Compared to Other Media Platforms for Press Releases?

Compared to other media platforms, Variety excels due to its reputable standing and extensive reach, targeting a massive audience interested in entertainment and media. While other platforms like The Hollywood Reporter or Deadline also have significant traction, Variety’s unique blend of news, film reviews, and industry insights offers a distinctive edge. The downside, of course, is the higher competition to get featured.

What’s the Real Benefit of Directly Publishing a Press Release on Variety?

The primary benefit of directly publishing a press release on Variety is gaining visibility among its vast readership. Given that Variety boasts impressive website stats, featuring on this platform amplifies brand awareness and credibility, something other platforms might not guarantee to the same extent.

Are Backlinks from Variety Really Worth the Effort?

Absolutely! Securing a backlink from Variety not only boosts SEO efforts due to the website’s high domain authority but also establishes brand trustworthiness. Compared to backlinks from lesser-known platforms, Variety’s backlinks provide unparalleled value.

How Does AmpiFire Differ from Other Content Distribution Platforms?

AmpiFire’s unique selling proposition lies in its content amplification capabilities. Unlike other platforms that merely distribute content, AmpiFire amplifies it across premium online platforms. The service’s comprehensive distribution, coupled with professional content creation, sets it apart. But remember, like any service, results may vary based on content quality and relevance.

What Does AmpiFire’s Premium Service Specifically Offer?

AmpiFire’s premium service offers broad-spectrum distribution to major news sites, high-traffic blogs, video platforms, podcast directories, and more. Additionally, they provide professional content creation tailored to specific platform requirements, like those of Variety.

Why Should I Trust AmpiFire Over Traditional PR Agencies?

Traditional PR agencies provide a hands-on approach and personal relationships. AmpiFire, on the other hand, leverages technology to simplify and amplify content distribution. If quick, widespread distribution is the goal, AmpiFire is a strong contender, but if personal touch and tailored strategies are preferred, traditional agencies might be more suitable.

Is It Possible to Get Featured on Variety Without Using AmpiFire?

Yes, it’s possible. You can contact Variety directly, introduce yourself professionally, and pitch your story or press release. However, platforms like AmpiFire can streamline the process and improve chances due to their established connections.

What’s the Essential First Step to Contact Variety for a Feature?

The first step is a professional introduction. Before delving into your story, ensure you present yourself and your brand in a compelling and credible manner. Making a memorable first impression can set the tone for future interactions.

Are There Any Do’s and Don’ts When Contacting Variety?

Certainly! Do introduce yourself professionally, provide clear and concise information, and ensure your story aligns with Variety’s content guidelines. Don’t be overly persistent, avoid sending generic pitches, and steer clear of excessive follow-ups.

How Crucial Are Backlinks in Digital Marketing Strategy?

Backlinks are pivotal in digital marketing, acting as votes of confidence from one site to another. They not only improve website authority but also drive organic traffic. A backlink from a high-authority site like Variety can significantly boost a brand’s online visibility and credibility.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.