In This Guide:
- 7 core components every healthcare industry press release must have.
- 1 customizable press release template for the healthcare industry.
- 2 hypothetical press release sample to kickstart your writing.
- 25 press release ideas tailored for different healthcare industry announcements.
- 10 common mistakes to avoid when writing press releases for the healthcare industry.
7 Core Components Every Healthcare Press Release Must Have
Navigating the intricate landscape of healthcare communication can be a daunting task. However, by focusing on the key components that every press release in the healthcare sector should contain, you can simplify the process and ensure your message gets across effectively. Here’s a breakdown of those essential elements:
1. Opening Marks
Opening marks like “FOR IMMEDIATE RELEASE” signal to journalists that your press release is ready for public consumption and not under any kind of embargo. Don’t overlook this; it’s a cue that tells media professionals to go ahead and share your news.
2. Title
Your title needs to be more than just eye-catching; it must tell a story while steering clear of sensationalism. A headline like “Revolutionary Cancer Drug Shows 90% Efficacy in Clinical Trials” is attention-grabbing but factual. No fake promises, just compelling news.
3. Dateline
The dateline includes the city where the press release is originating from and the date it’s issued. Typically, it’s the city where your company headquarters is located. This grounds your news item in a time and place, offering context at a glance.
4. Introduction
The intro paragraph has to answer the ‘5Ws’: Who is announcing this? What exactly is being announced? When and where is this happening? Why should anyone care? It sets the stage for the details that follow.
5. Body
Ah, the meat of your press release! This is where you can get into the details but remember, the healthcare industry requires a delicate balance. Your audience includes medical professionals who want technical details, and the general public, who need to understand why this matters to them. Always address the ‘so what?’ factor—why this piece of news impacts the reader or the industry.
–Utilizing Quotes: Quotes from company leaders like CEO or COO or medical experts can lend authority and human touch to your narrative.
–Leveraging Statistics and Studies: Data speaks. If you have compelling numbers or research study findings, feature them prominently but make sure they’re easily digestible.
5. Boilerplate
This isn’t just a dry company bio. The boilerplate offers a snapshot of who you are and what you do. It needs to include your mission and vision, along with any relevant company milestones that build credibility. But please, keep it concise.
6. Contact Information
The media can’t reach out if you don’t tell them how. Include a media contact’s name, phone number, and email. Make sure this person is actually available to answer questions when the release drops.
7. Closing Marks
Closing marks like “###” or “END” signal the conclusion of the press release, telling journalists that no further information will follow. This might seem trivial, but it’s a universally understood cue that wraps up your message neatly. Failing to include it could lead to confusion, making reporters wonder if they’re missing part of your news. So, when you think you’re done, make sure you’re really done—cap it off with closing marks.
By incorporating these core components into your healthcare press release, you’ll craft a document that not only informs but also engages your target audience—be it media, medical professionals, or the general public.
Press Release Template for Healthcare Industry
Knowing the core components of a healthcare press release is one thing, but having a ready-to-use template at your fingertips takes your PR game to a whole new level. Let’s dive into a customizable template designed specifically for the healthcare industry.
Opening Marks
FOR IMMEDIATE RELEASE
Title
[Insert Eye-Catching but Factual Headline Here, e.g., “Revolutionary Cancer Drug Shows 90% Efficacy in Clinical Trials”]
Dateline
[City, State, Date]
Introduction
[Your Company Name], a pioneer in [describe your healthcare sector, e.g., “oncology research”], is elated to reveal [the core news item, e.g., “a breakthrough in lung cancer treatment”]. The revelation comes after [insert time frame, e.g., “years of rigorous study”], promising to change the lives of [target group, e.g., “lung cancer patients across the globe”].
Body
First Paragraph
[Dive deeper into the core announcement, adding any necessary context or details.]
Addressing the ‘So What?’ Factor
This discovery is set to [explain why this is groundbreaking or important, e.g., “reduce the mortality rate of lung cancer by a staggering 25%”].
Quote
“[Insert a meaningful quote from a company leader or medical expert, e.g., ‘This is the breakthrough we’ve been waiting for,’ says Dr. Jane Smith, CEO of Your Company Name.]”
Statistics and Studies
[Include relevant data points or research studies that bolster your announcement. Make sure it’s easy to understand. For example, “A recent study by XYZ University supports these findings, showing a 25% decrease in tumor size after using our new drug.”]
Boilerplate
[Your Company Name] is a leader in [your healthcare sector]. Established in [year], we aim to [insert mission/vision]. Recent milestones include [insert milestones that build your credibility, but keep it brief].
Contact Information
Media Contact:
[Name]
[Position]
[Phone Number]
[Email Address]
Closing Marks
###
And there you have it—a comprehensive template tailored for the healthcare industry. You can use this as your base, plug in your own details, and you’re ready to make a compelling announcement that gets you the attention you deserve.
Press Release Sample for Healthcare Industry
Seeing a template is helpful, but witnessing how it’s filled out can give you the real-world application you’re craving for. Here are two detailed press release samples, using the hypothetical example of a “Healthcare Event Announcement” and “Medical Device Recall.”
Press Release Sample for a Healthcare Event Announcement
FOR IMMEDIATE RELEASE
HealTech Expo 2023: A Pioneering Event in Telemedicine Solutions
New York, NY, September 20, 2023 – HealTech Inc., a trailblazer in telemedicine technology, is ecstatic to announce the HealTech Expo 2023. Scheduled to be held on November 1–3 in New York City, this landmark event promises to unveil next-gen telemedicine solutions aimed to transform remote healthcare.
HealTech Expo 2023 will serve as the debut platform for HealTech Inc.’s new line of telemedicine software, which integrates AI-driven diagnostics and virtual consultation features.
This software not only simplifies remote consultations but also enables healthcare providers to offer a broader range of services, potentially reducing hospital visits by 30%.
“We’re not just adding another software to the market; we’re revolutionizing the way healthcare providers and patients interact remotely,” says Dr. Emily Johnson, CMO of HealTech Inc.
Recent research from HealthData Inc. backs the urgency for such a solution, indicating that 50% of people prefer remote consultations but find existing platforms lacking in comprehensive healthcare features.
HealTech Inc., founded in 2015, is committed to improving remote healthcare solutions. With over 100,000 software installations, the company continually strives to meet the increasing demands of healthcare providers and patients alike.
Media Contact:
John Smith
Public Relations Manager
555-555-5555
[email protected]
###
And there you have it, a filled-out sample for a healthcare event announcement.
Press Release Sample for a Medical Device Recall
FOR IMMEDIATE RELEASE
Urgent Medical Device Recall: LifePulse’s Cardiac Monitors May Show Inaccurate Readings
San Francisco, CA, September 15, 2023 – LifePulse Medical, a leader in cardiac healthcare solutions, is issuing an urgent recall of its HeartGuardian cardiac monitors, model HG-2021. The recall affects units sold between January and August 2023, due to a software glitch that could potentially display inaccurate heart rate readings.
Immediate action is required from all healthcare providers using the HeartGuardian HG-2021 cardiac monitors. The affected units may compromise patient safety by showing incorrect heart rate data.
An inaccurate heart rate reading could lead to incorrect dosage of medication or unnecessary medical procedures, putting patients’ lives at significant risk.
“This recall is both urgent and necessary. We’re committed to resolving this issue promptly and ensuring the safety of all patients using our devices,” states Maria Gonzalez, CEO of LifePulse Medical.
A recent internal audit revealed that the faulty software may affect 1 in 100 units, prompting the company to take immediate action to prevent potential harm.
LifePulse Medical has been pioneering cardiac healthcare solutions since 1998. With a focus on innovation and patient safety, the company is dedicated to improving cardiac care through state-of-the-art medical devices.
Media Contact:
Karen Williams
Director of Communications
666-666-6666
[email protected]
###
You can see how the tone and urgency differ when the subject is as serious as a medical device recall. Yet, the structure remains similar. Use this example to guide you when you have to navigate such critical and sensitive issues in your press releases.
25 Press Release Ideas Tailored for the Healthcare Industry
Incorporating a variety of themes into your healthcare press releases can keep your messaging fresh and engage different segments of your audience. Below are 25 ideas specifically tailored for the healthcare industry:
1. Telemedicine Service Launch: Highlight the rollout of your new telemedicine platform, emphasizing how it enables more convenient and timely patient consultations with healthcare providers from the comfort of their homes.
2. Partnership with Wearable Tech Companies: Announce a strategic alliance with tech firms that specialize in wearables, detailing how this collaboration will offer integrated health monitoring features for enhanced, personalized patient care.
3. New Medical Procedures or Treatments: Unveil innovative surgical or therapeutic methods that promise greater efficacy, reduced invasiveness, or cost efficiency compared to traditional options.
4. Hospital Expansion or New Facility: Promote the inauguration of a new department, wing, or specialized healthcare facility, spotlighting unique services such as neonatal care or cancer treatments.
5. Patient-Centric Programs: Launch programs that elevate patient experience—like support groups, seminars, or mobile apps for chronic conditions—detailing how these enhance patient engagement and wellbeing.
6. Accreditation or Certification: Celebrate gaining an industry-recognized accreditation or certification by articulating what this milestone means for the quality of care and patient safety at your institution.
7. Community Outreach Initiatives: Announce mobile clinics, free health screenings, or educational workshops aimed at providing healthcare to underserved community sectors.
8. Health Blog: Reveal the launch of a health blog, detailing the types of topics it will cover and how it aims to educate the public on various health concerns.
9. Research Collaborations: Reveal joint ventures and partnerships with academic or research institutes focusing on healthcare innovations, from novel drug formulas to advancements in health data analytics.
10. Health Insurance Partnerships: Introduce cooperative ventures with health insurance companies to provide specialized, discounted, or bundled healthcare packages.
11. Opening a Dental Clinic: Highlight the launch of a new dental clinic, specifying its range of services and how it meets a community need.
12. New Dentist: Introduce a new dentist joining your dental practice, focusing on their expertise and what that means for patient care.
13. Artificial Intelligence in Healthcare: Outline the integration of AI in various healthcare facets like diagnostics or administrative functions, positioning your institution at the forefront of modern healthcare.
14. Virtual Reality Training for Medical Staff: Announce the launch of a Virtual Reality (VR) program designed to enhance the skill set of your medical professionals.
15. In-House Pharmaceutical Production: Share the creation of an internal pharmaceutical division aiming to reduce costs and improve access to medications.
17. Introduction of Home Care Services: Detail the range of home care services offered—be it for seniors, post-operative care, or palliative care—in the convenience of a patient’s home.
18. Sustainability Initiatives: Communicate your transition to more sustainable operations, whether that’s through the use of solar panels, energy-efficient equipment, or waste minimization.
19. Patient Portal Enhancements: Introduce new user-friendly features in your patient portal, like real-time appointment booking or electronic health records, to empower patient self-management.
20. Blockchain for Data Security: Publicize the adoption of blockchain technology to secure patient data, underscoring your commitment to data integrity and privacy.
21. Pandemic Preparedness Plans: Outline your protocols for pandemic or public health crisis scenarios, including facility adaptations and community collaborations.
22. Nutritional Counseling Services: Share the inception of a nutritional counseling program, detailing how it integrates into your overall healthcare services to aid conditions like diabetes or obesity.
23. Opening a Veterinary Clinic: Roll out your new veterinary clinic, describing the range of animal healthcare services offered and any specialized equipment or techniques used.
24. Pharmacy: Promote the opening of your new pharmacy, emphasizing its convenience features like drive-through or online ordering.
25. Acupuncture Clinic: Introduce your new acupuncture clinic, specifying the various treatments available and how they contribute to holistic well-being.
10 Common Healthcare Industry Press Release Mistakes to Avoid
Navigating the nuances of healthcare press releases requires particular attention to detail and a deep understanding of both media and healthcare regulations. Here’s a list of 10 common mistakes that organizations in the healthcare sector often make when issuing press releases:
- Overuse of Medical Jargon: While technical terms might be understood within the healthcare industry, they can alienate general readers and journalists who may not have a medical background.
- Ignoring the Human Angle: Healthcare is fundamentally about people. Neglecting to include patient testimonials or stories can make a press release seem cold or overly clinical.
- Ignoring Regulatory Guidelines: Healthcare is a highly regulated industry. Failing to adhere to legal guidelines, like HIPAA in the United States, can lead to legal repercussions.
- Lack of Data to Support Claims: Making claims about a new treatment or healthcare initiative without providing supportive data or evidence undermines your credibility.
- Undefined Target Audience: Not specifying whether the press release is aimed at healthcare providers, patients, or investors can lead to a message that’s too broad or unfocused.
- Neglecting Local Relevance: If your healthcare service or product has specific local implications, forgetting to address this can result in lost opportunities for local media coverage.
- Failure to Address Cost: Healthcare costs are a significant concern for many. Ignoring this aspect can make your press release seem out of touch with patient needs.
- Overselling Results or Capabilities: While it’s tempting to make grand claims, exaggerating results or what a new piece of medical equipment can do harms your reputation in the long run.
- Lack of Contact Information: Forgetting to include contact information for media inquiries is a fundamental mistake but surprisingly common.
- Inadequate Follow-Up: Sending a press release is just the first step. Failing to follow up with media outlets can mean missed opportunities for additional coverage or clarification of any misunderstandings.
By being aware of these common pitfalls, healthcare organizations can better craft press releases that are both compelling and compliant with industry standards.
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Frequently Asked Questions
Yes, AmpiFire is useful for distributing healthcare press releases, but it’s not the only game in town. It streamlines the process and can get you into some premium outlets, but you should also manually reach out to niche healthcare journals or local news for a more targeted approach.
When using AmpiFire for a press release, focus on the quality of your content. The platform can do wonders, but garbage in is garbage out. The trick lies in making your content as polished as possible before using the platform for distribution.
AmpiFire is adept at broad distribution but remember, a medical device recall is a serious, sensitive issue. Make sure your press release adheres to all relevant legal guidelines and communicates clearly to avoid panic. While AmpiFire can get the word out, the onus is on you to make sure the word is right.
