How to Get Backlinks With Microsoft Sway

Use our handy guide to learn how to build links with Microsoft Sway!

Is Microsoft Sway Good for SEO?

Firstly, let’s delve into what Microsoft Sway is. Launched in 2015, it’s a presentation program, part of Microsoft’s Office suite. Unlike traditional slide-based presentations, Sway offers a more fluid, interactive format. It’s known for its emphasis on design and aesthetics, making it a hit among educators, businesses, and creative professionals. With a strong domain authority, given its association with Microsoft, Sway stands out in the digital landscape.
Type of Platform:Presentation program, part of Microsoft 365 family of products
Key Features:Combines text and media to create a presentable website, real-time collaboration, integration with various platforms
Content Types:Presentations, reports
Popular Content:Interactive reports, personal stories, presentations, newsletters, communications
Target Audience:Professionals, educators, students, creatives
Domain Authority:93/100

Search Engine Optimization (SEO) is the art and science of improving a website’s visibility on search engines like Google. The goal? To climb higher in search results, attract more traffic, and, ultimately, achieve your website’s objectives, whether that’s selling products or sharing information.

Online services and tools like Similarweb can help you visualize the reach of platforms like Microsoft Sway!

Now, let’s connect the dots. How does Microsoft Sway fit into your SEO strategy? Given its high domain authority and robust user base, content published on Sway has the potential to rank well in search engine results. This makes it an attractive platform for those looking to boost their online visibility.

However, there’s a catch. SEO success hinges on the quality and relevance of the content. Sway’s unique format allows for engaging, visually appealing presentations, but this means nothing if the content isn’t valuable to your target audience. Therefore, while Sway provides a solid foundation, it’s your content that will ultimately determine your SEO success.

Are Microsoft Sway Links Nofollow or Dofollow?

The quick answer? Microsoft Sway links are nofollow. Before diving into the specifics of Microsoft Sway links, let’s clarify what “Nofollow” and “Dofollow” mean. Dofollow links are like digital thumbs-ups to search engines, signaling that the linked website is credible and valuable. They pass along ‘link juice’ and boost SEO. On the flip side, Nofollow links tell search engines to ignore the link in terms of passing on SEO benefits. They’re often used for unverified content or in user-generated content to prevent spam.

When it comes to Microsoft Sway, the platform predominantly uses Nofollow links. This means that while your content on Sway can be visually stunning and attract viewers, the links embedded within these presentations don’t directly contribute to your website’s SEO in terms of link equity.

How Do I Add a Backlink to Microsoft Sway?

A backlink is essentially a link from one website to another. Think of it as a digital referral or citation. These links are crucial for SEO as they signal to search engines that others find your content valuable and worth referencing.

The Step-by-Step Guide to Adding a Backlink to Microsoft Sway

  1. Access Your Sway: Log in to your Microsoft account and open the Sway presentation where you want to insert the backlink.
  2. Choose the Right Card: Sway’s content is organized into ‘cards.’ Determine where your link fits best in the narrative or structure of your presentation.
  3. Adding the Link:
    • Click on the card where you want to insert the backlink.
    • Look for the ‘Insert’ option, often symbolized by a plus icon.
    • Select ‘Link’ from the drop-down menu.
  4. Enter Your URL:
    • A dialog box will appear prompting you to enter the URL you want to link to. Paste your desired link here.
    • Optionally, you can add display text that will be visible to viewers, summarizing or highlighting the nature of the link.
  5. Preview the Link:
    • After adding the link, preview your Sway to ensure the link is functioning correctly.
    • Click on the link in the preview to verify it directs to the correct webpage.
  6. Finalize and Share:
    • Once you’re satisfied with the placement and functionality of the link, finalize your Sway presentation.
    • Share your Sway publicly to make the backlink accessible to viewers and search engines.

Important Tips:

  • Ensure the link adds value to your content and is relevant to your audience.
  • Double-check for typos in the URL; an incorrect link is a missed opportunity.
  • Keep your Sway presentation public; private presentations won’t allow search engines to crawl and index your links.

By following these steps, you can seamlessly integrate backlinks into your Microsoft Sway presentations, enhancing your content’s reach and potential impact.

Best Practices for Posting on Microsoft Sway

To truly succeed when posting on a site like Microsoft Sway, Google Slides, or SlideShare, understanding the platform is critical. Let’s look at some do’s and don’ts for posting on the site to help maximize your presence.

The Do’s and Don’ts of Posting on Microsoft Sway


  1. Prioritize Content Quality: Ensure your content is engaging, informative, and relevant to your audience. High-quality content is key to attracting and retaining viewers.
  2. Leverage Visuals: Make the most of Sway’s visual strengths. Incorporate images, videos, and infographics that complement and enhance your text.
  3. Optimize for Mobile: Design your Sway presentations keeping in mind that many users will view them on mobile devices. Ensure readability and easy navigation on smaller screens.
  4. Use Clear, Concise Language: Keep your text straightforward and easy to understand. Avoid jargon unless your target audience is familiar with it.
  5. Regular Updates: Keep your Sway content fresh and updated. This not only engages your audience but also signals to search engines that your content is current.


  1. Avoid Overloading with Links: While backlinks are valuable, too many can overwhelm your content and distract the reader.
  2. Don’t Neglect SEO Basics: Even though Sway is visually oriented, don’t forget to include relevant keywords in your text to aid in search engine discovery.
  3. Steer Clear of Dense Text Blocks: Large chunks of text can be daunting. Break them up into smaller paragraphs and use bullet points for better readability.
  4. Refrain from Off-Topic Content: Stay focused on your main topic or theme. Deviating too much can confuse your audience and dilute your message.
  5. Don’t Ignore Feedback: Pay attention to the comments and engagement you receive. This feedback is invaluable for improving future content.

By following these best practices, you can harness the full potential of Microsoft Sway, creating presentations that not only captivate your audience but also contribute positively to your online presence.

Does AmpiFire Submit to Microsoft Sway?

AmpiFire, known for its comprehensive content amplification platform, does not facilitate submissions to Microsoft Sway. However, this doesn’t mean AmpiFire can’t help your content marketing strategies. AmpiFire’s approach to involves integrating the content seamlessly into multiple formats. This process ensures that the content not only aligns with the aesthetic and functional aspects of each website, but also maintains the essence and message of the original material.

AmpiFire 2.0
AmpiFire takes your normal content and converts it into various formats. Then, your content is automatically distributed to many high-authority sites.

Here’s how AmpiFire functions for your business:

  1. Content Distribution: AmpiFire excels in distributing content across various platforms. When it comes to Sway, it specifically formats and optimizes content to fit the platform’s unique presentation style, ensuring maximum engagement.
  2. Targeted Outreach: The platform doesn’t just broadcast content blindly. It identifies the most suitable audience and platforms for each piece of content, including Microsoft Sway when it aligns with the target demographic.
  3. Performance Tracking: Post-submission, AmpiFire provides analytics and performance tracking tools. This feature allows users to gauge the impact of their Sway presentations, offering insights for future content strategies.

In essence, AmpiFire’s integration with Microsoft Sway represents a strategic approach to content distribution, ensuring that the unique benefits of Sway are effectively utilized within a broader content marketing plan.

Experience organic results and distribution tailored to your content.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

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Feeling intrigued about leveraging Microsoft Sway for your SEO strategy or curious about how AmpiFire can amplify your online presence? Why not explore these platforms and see the difference for yourself? And here’s something to ponder: Could Microsoft Sway be the untapped resource in your digital marketing toolkit?

Frequently Asked Questions

Is Microsoft Sway Actually Effective for SEO?

Microsoft Sway, with its high domain authority, is effective for SEO, but it’s the quality of your content that truly makes the difference. Unlike WordPress or Medium, which are more traditional in content presentation, Sway’s unique, visually appealing format requires a creative approach to content for better SEO results.

Are All Links in Microsoft Sway Nofollow?

Yes, links in Microsoft Sway presentations are predominantly Nofollow. This means, compared to Dofollow links on platforms like Blogger or Tumblr, they don’t directly pass SEO benefits. However, they’re still useful for driving traffic and visibility.

How Easy is it to Add a Backlink in Microsoft Sway?

Adding a backlink in Microsoft Sway is a breeze. The process is intuitive and user-friendly, much simpler than coding a link into a website’s HTML on platforms like Wix or Squarespace.

What Are the Top Practices for Posting on Microsoft Sway?

The top practices for posting on Microsoft Sway include focusing on high-quality, visually appealing content and optimizing for mobile viewing, similar to strategies used on platforms like Instagram or Pinterest.

Does AmpiFire Support Submissions to Microsoft Sway?

AmpiFire does support submissions to Microsoft Sway, offering a streamlined process that’s quite unique compared to other platforms like Hootsuite or Buffer, which mainly focus on social media.

How Does AmpiFire Enhance Content for Microsoft Sway?

AmpiFire enhances content for Microsoft Sway by optimizing it for the platform’s format, ensuring SEO-friendly elements are included, much like services offered by platforms like SEMrush or Yoast for website content.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.