How to Write A Webinar Press Release? Sample Template & Example

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Creating the content for an effective and engaging webinar is a time-consuming and definitely not an easy task. But how much time do you think you should spend promoting it with a press release campaign, knowing that even the best webinars are useless without the right audience?  

How can you best market your online webinar to a new mass?

One of the most effective ways to spread the word and attract the attention of potential attendees is via online press release distribution. A single press release campaign has the potential to generate tons of new leads in less than an hour after the publication. By leveraging high-traffic websites and high-authority media, such digital marketing campaigns can help you reach a wider audience that is interested in webinars on your topic.

 However, you need to press release create content that is worth the time of your target audience.

Let’s see what are some of the most effective steps to write a killer press release without spending much time and effort and what you should write about.  

Online seminars, workshops, presentations and lessons can be a great way to engage with the web and your target audience while the inboud press releases are a great way to attract your participants.

Your Press Release should include the following information:

  • Catchy headline
  • Details about the webinar:
    • topic
    • title
    • time and date
    • name of the host
    • information to be covered
    • duration
    • registration URL
    • price
  • Details about the organizer
    • name
    • niche
    • experience
    • website
    • what your company does
    • year your company was founded, etc.
  • Release date
  • Quote from host, previous participants
  • Relevant image, organization logo (recommended)
  • Your website URL
  • Dateline
  • Boilerplate – about the host organization (contact person, organization, address, phone)

You can’t just expect people to sign up out of the blue and join your webinar, you have to win their attention and trust and ignite their curiosity.



Now that we have outlined how you can prepare your webinar press release and get started, we look at a professional press release that has been used to effectively hook the desired audience and attract new webinar participants.

Please have a glance at this webinar press release announcement to get an idea of this content format.

WebZen Announced Free Press Release Marketing Webinar Series

San Francisco, CA, Release:  August 16, 2020.  For Immediate ReleaseWebZen will be holding a free webinar online on 23 September 2020 called Key Elements of Online Press Releases.

This webinar will reveal important information about the benefits of press releases and define a step by step process for writing press releases that grab the attention of the target audience and that of the search engines and help businesses drive lucrative traffic to their websites.

People interested in internet marketing and press release distribution services can register for the webinar free at

Victoria Johnson will be leading the presentation and will share some practical tips and tricks on finding the best press release distribution service. Asked about the new webinar series, Johnson said that this webinar was a chance for people to hear from industry leaders on internet marketing. They can ask questions live and get information not easily available through other channels.

WebZen is a marketing agency located in San Francisco, CA, which is on a mission of educating the youth to create, plan and manage their own marketing strategies and campaigns. WebZen was founded in 2015 and has already conducted more than 130 webinars online with more than 100 participants each.

Full information can be found on the website:

Contact info:
Name: Victoria Johnson
Organization: WebZen
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051

It is generally recommended that you advertise your webinar at least one week in advance, but statistics suggest that only about a third of webinars are advertised three weeks in advance. Make sure you have enough time before the event to get the required number of webinar attendees.

You can lead the traffic to a dedicated landing page where you introduce the topic and speaker of the webinar, highlight the date and time, and have a special link for attendees to log in. Or you can add the registration link in the body of the press release.

You can also promote your webinars on your social media accounts and create memorable hashtags that encourage people to engage with you online.

Submit a short video to give attendees an idea of what to expect on the day of the webinar, or you can create a blog post to preview the theme of your webinar. 


You can use this template to prepare content and write the announcement in such a way that all important points of your newsworthy story get across and are clearly conveyed to the reader.

[Headline Of The Press Release]

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from the webinar host/organizer,  a person related to the news]

[Write an additional paragraph to provide more details about the webinar: topic, day, duration, fee, etc;

try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the company/organization behind the webinar, purpose of the webinar, predictions, goals, expectations, etc.]

[Include a call to action and an URL address where the reader can find more information]

[Boilerplate message about the organizer: insert the following information

Contact info:
Contact person:

This template can help you write a press release that when distributed to the right media channels and high-traffic sites and the right news announcement distribution companies will get your webinar the exposure it deserves without costing you an arm and a leg.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.