Writing Bakery Press Releases: Sample Template & Example

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In this article

  • Craft engaging, newsworthy press releases by understanding your audience, using compelling headlines and leads, presenting facts with an interesting angle, and utilizing the power of quotes.
  • Enhance your press releases with relevance, emotional connection, and visual appeal to captivate your audience and amplify your message.
  • Measure the success of your press release through metrics like views, shares, and website visits, and adjust your strategy based on feedback for continuous improvement.
  • Utilize platforms like AmpiFire for distributing and advertising your content, ensuring widespread visibility and enhanced impact of your press releases.
Learn how to craft a powerful bakery press release, complete with tips and tricks, sample template, and example.

Let me guess: your bakery produces the most delectable pastries in town, and you know it’s high time the world savored your story. But, your narrative is stuck, like dough on a baker’s counter, and you’re unsure how to knead it into a shape that the world will appreciate. Not to worry, you’ve stumbled upon the right place to mold your tale.

In this article, we’re not just talking about scribbling down any press release. We’re embarking on a journey to construct a bakery press release that’s as enticing as a warm, chocolate-filled croissant. From understanding the foundational recipe of a press release, to mastering the art of writing one specifically for your bakery, you’ll gain the knowledge to make your story rise and shine.

We’ll take a hands-on approach, guiding you through a sample template and explaining it with relatable examples. Along the way, you’ll uncover my secret tips that’ll make your bakery press release a showstopper. By the end of it all, you’ll know how to share your news straight from the oven to the world’s table, driving the traffic your bakery deserves. Now, put on your baker’s hat and let’s start crafting your success story in the culinary world!

Understanding Press Releases: An Oven-Fresh Perspective

Press releases are akin to your freshly baked croissants, served to the media world on a silver platter.

What is a Press Release?

It’s a strategic document that broadcasts your news in a compelling and professional format. It’s built of multiple layers, just like your flaky pastries, each adding depth and flavor. Each layer, from the headline to the boilerplate, matters significantly in conveying your message effectively.

Now, imagine your bakery has created a brand-new kind of artisan bread. You’re thrilled about it, and rightly so. How do you share this exciting news with your community and beyond? Sure, you could post on social media or put up a sign outside your shop. But if you really want to reach a wider audience, to the kind of people who write about food trends or profile local businesses, you need a press release.

Why is it crucial for your bakery?

Why a press release, you might ask? It’s your ticket to substantial exposure. When properly crafted and distributed, a press release has the potential to catch the attention of journalists, influencers, and bloggers who can give your bakery the spotlight it deserves. It’s like sending out a fleet of delivery vans loaded with your tastiest treats directly to their doorsteps.

Remember the artisan bread you’ve just baked? Let’s say you draft a well-structured press release about it, sprinkled with enticing details and quotes. You send it out, and a local food blogger decides to feature your bakery, driving scores of customers your way. Alternatively, a regional news outlet runs a story about your innovative creation, putting your brand name in front of thousands of potential customers. That’s the power of a press release!

Distributing your news via platforms like AmpiFire ensures your press release gets to the right people, enhancing your bakery’s visibility. It’s like having a master baker ensuring your dough rises perfectly – it takes care of the technical aspects so you can focus on what you love: baking.

To wrap up this section, a press release is a critical tool in your bakery’s marketing mix. It’s an effective way to communicate your news and build relationships with the media. So, whether you’re launching a new product, hosting a charity bake sale, or celebrating a milestone, a well-crafted press release can help amplify your message and attract a crowd to your bakery. Let’s get ready to make some dough!

Essential Elements of a Bakery Press Release Template

Let’s dive into the crafting process, or as we bakers like to say, kneading the dough. Crafting a press release is similar to preparing a perfect bread loaf. Each element has its purpose, and their harmony is what makes the final product mouthwatering.

Take the sample template below and replace each section with your bakery’s details.

Headline: Convey your news crisply and enticingly. If you’re launching a special wedding cake collection, you might say, “Bakery Name Unveils Exquisite Wedding Cake Collection for Your Fairy-Tale Day.”

Introduction: Introduce your news, providing enough information to pique the readers’ interest. Describe the collection, the unique selling points, and the launch date.

Body: Delve into the details. Discuss the inspiration behind the collection, the flavors offered, and perhaps the special services you offer for wedding events.

Quotes: Personalize the press release with quotes from yourself, your head baker, or a satisfied customer. This adds a dash of credibility and humanity to the news.

Boilerplate & Contact Information: Last but not least, outline your bakery’s history, mission, and contact details.

Headline: Your Freshly Baked Loaf

The headline is the freshly baked loaf placed on your bakery window that draws customers in. You want it to scream, “Taste me, I’m irresistible!” Your headline must capture the essence of your news while enticing the reader to learn more. Be direct and concise, yet creative. For example, “Local Bakery Unveils World’s First Strawberry-filled Bagel!” Now, doesn’t that make you curious?

Introduction: The Inviting Aroma

The introduction is the wafting aroma of your fresh bread that grabs passersby. You want them to stop, take a deep breath, and step into your bakery. In your press release, it should encapsulate the 5 W’s: Who, What, Where, When, and Why. All while maintaining a tone that piques the reader’s interest. For instance, “On the bustling streets of Downtown, XYZ Bakery is set to break the norm by introducing a never-before-seen Strawberry-filled Bagel, this Monday.”

Body: The Satisfying Bite

Just like the fluffy, satisfying bite into your bread, the body of your press release delivers the bulk of your story. It’s where you present the main details, describe your product or event, and provide relevant information. Keep it structured and informative, but don’t forget to maintain the excitement. In the body, you’d discuss what makes your strawberry-filled bagel unique, any special offers, or quotes from satisfied customers.

Quotes: The Secret Sauce

Quotes in a press release are like your secret sauce that elevates the flavor profile of your baked goods. They add credibility and offer a human perspective, making your news more relatable. Quotes could be from the bakery owner, a satisfied customer, or a local food critic. Imagine, “This is not just a bagel. It’s a burst of freshness and comfort in every bite,” says John Doe, a loyal customer.

Boilerplate & Contact Information: The Signature Taste

Finally, the boilerplate and contact information are your signature taste that lingers in your customer’s mouth, making them want to come back. It’s the brief “About Us” section that outlines the fundamental facts about your bakery. It might include when your bakery was established, your unique selling propositions, and your contact details.

You can add quotes from the bakers who are working at your bakery to inject the human touch into your press release.

Real-life Bakery Press Release Examples

A taste of inspiration can sometimes be the best ingredient for success. Let’s explore two press release examples from real bakeries – a local bakery and a chain bakery – that served up perfect examples of effective press releases.

Sample 1: A local bakery success

Headline: Sweet Treats Introduces Delectable Vegan Donuts for Cruelty-Free Indulgence

Introduction: Sweet Treats Bakery, a popular local haunt renowned for its delectable baked goods, is excited to announce the launch of a new line of vegan donuts, available from August 1, 2023.

Body: In a bid to cater to the growing demand for plant-based options, Sweet Treats has curated an assortment of vegan donuts that are as indulgent as their regular offerings. Flavors range from Classic Glazed and Chocolate Frosted to more exotic ones like Matcha Green Tea and Blueberry Lavender, all made with 100% vegan and organic ingredients.

Quotes: “As a bakery, we believe in evolving with our customer’s needs,” says Amelia Baker, owner of Sweet Treats. “These vegan donuts are for everyone who’s wanted to indulge guilt-free, proving that vegan desserts can be just as delicious.”

Boilerplate & Contact Information: About Sweet Treats: Since its inception in 2015, Sweet Treats has been committed to baking with love and integrity, always placing quality and customer satisfaction at the heart of their operations. For press inquiries, contact Amelia Baker at [email protected].

CTA: Try our vegan donuts at Sweet Treats, located at 123 Maple Street, and experience the sweetness of cruelty-free indulgence!

Sample 2: A chain bakery store

Headline: Bread & Beyond Expands Menu with Artisan Vegan Croissants

Introduction: Bread & Beyond, the nation’s favorite bakery chain, is expanding its horizons with the introduction of Artisan Vegan Croissants, launching nationwide from August 10, 2023.

Body: Always committed to broadening its offerings, Bread & Beyond’s newest addition caters to its health-conscious and vegan patrons. From classic Plain to Almond, Chocolate, and Strawberry filled, these croissants promise the same flaky and buttery goodness, all with plant-based ingredients.

Quotes: “Our mission at Bread & Beyond is to create bakery items that everyone can enjoy,” states James T. Dough, CEO of Bread & Beyond. “Our Artisan Vegan Croissants are a testament to this commitment, offering a deliciously inclusive choice for our patrons.”

Boilerplate & Contact Information: About Bread & Beyond: Bread & Beyond, established in 2000, has become a trusted household name in bakery chains, known for its wide variety of breads, pastries, and desserts. For press inquiries, contact Lily Loaf at [email protected].

CTA: Visit your nearest Bread & Beyond outlet to savor the taste of our Artisan Vegan Croissants – your perfect breakfast companion!

Both these examples showcase how well-crafted press releases can help bakeries, big and small, to gain exposure and reach their target audiences. It’s all about cooking up the perfect blend of news, information, and appeal to whet the media’s appetite! With these examples as your guide, you’re one step closer to cooking up your bakery’s press release success.

A Step-by-Step Guide to Writing a Bakery Press Release

Alright, my fellow bakers of news, roll up your sleeves! Let’s knead that dough of ideas and bake our story, step-by-step, just like preparing a loaf of artisan bread.

Step 1: Identify Your News

Everything starts with quality ingredients. In our case, it’s identifying your news. Ask yourself, “What’s my bakery’s latest scoop?” Is it a new line of gluten-free pastries, a charity bake sale, or a baking masterclass you’re hosting? Let’s say our bakery has started making a unique, health-packed multigrain loaf. That’s our news!

Step 2: Outline Your Press Release

Next, you blend your ingredients together. Sketch the structure of your press release: the headline, the introduction, the body, the quotes, and the boilerplate. Make a note of the key messages and information you want to include in each part.

Step 3: Writing the Press Release

Now, time for some elbow grease! Craft your headline, like “XYZ Bakery Unveils Nutrient-Rich Multigrain Loaf.” Follow with a gripping intro that encapsulates the news and its significance. Next, detail your story in the body, maintaining the reader’s interest. Add relevant quotes for a touch of authenticity, and finish with a boilerplate that succinctly summarizes your bakery’s story. Remember, keep your language clear and appealing, like the inviting aroma of your bakery.

Step 4: Review and Edit

Like letting the dough rest to rise, take a step back. Review and edit your press release. Does it grab attention? Is the main news clear? Have you included all relevant details? Are there any jargons or complicated phrases? If so, simplify. The aim is to make your news as accessible and engaging as possible.

Step 5: Distribute Your Press Release

Finally, bake your story in the oven of media exposure. Use a reliable distribution platform like AmpiFire to reach the right media outlets and audiences. This step is vital to ensure your news finds its way to the right tables.

Distributing Your Bakery Press Release

Now, let’s explore the best ways to distribute your bakery press release.

Where to distribute your press release

Let’s think of your press release as a freshly baked loaf of bread. You wouldn’t leave it in the oven, would you? Of course not. You’d want to place it on display for everyone to see. The same goes for your bakery press release. But where to put it?

First off, consider local newspapers and radio stations. They love local stories and could help spread the word to potential customers right on your doorstep. But don’t stop there, cast your net wider. Distribute your press release to food blogs, culinary magazines, and local event websites.

Don’t forget the power of social media either. Share your press release on your bakery’s Facebook, Instagram, and Twitter accounts. Who knows? Your unique offering could go viral.

In the digital age, online distribution platforms like AmpiFire can amplify your reach, spreading your press release to hundreds of outlets with just one click. It’s a tool I can’t recommend highly enough.

Consider AmpiFire to quickly distribute your press release in various formats to various websites.

Timing your press release for maximum impact

The aroma of fresh bread is most enticing right out of the oven. Similarly, timing your press release can be crucial for its success.

If you’re launching a new seasonal pie, send out your press release a few weeks before the season starts. This gives journalists time to cover your news and customers to anticipate your delicious creation.

Planning an event? The same rule applies: a few weeks in advance. Follow up with a reminder a few days before the event.

Tuesday, Wednesday, and Thursday mornings are generally the best times to send press releases. Why? Because journalists are flooded with emails on Mondays and Fridays are too close to the weekend.

There you have it. Choosing the right avenues and perfecting the timing can ensure your press release goes from the metaphorical oven to the table, enticing customers to take a bite from your bakery’s offerings.

My Secret Tips for a Successful Bakery Press Release

Follow the tips below to take your bakery press release to the next level.

Aim for Relevance: The Secret Ingredient

Let’s say you’ve baked a batch of your best blueberry muffins. But you’re selling them at a cheese festival. Your muffins might be delicious, but they’re just not relevant to the event. The same principle applies to your press release.

You have to ensure your press release resonates with your audience’s interests and current trends. For instance, if there’s a surge in vegan diets, consider promoting your new line of vegan pastries. Keep your finger on the pulse of the bakery industry, and your press release will hit the right chords.

Stirring Emotions: The Icing on the Cake

Ever felt a tear roll down your cheek while watching a sentimental movie? That’s the power of an emotional connection. It can sway people more effectively than logic. Your press release needs to do the same.

Let’s take a hypothetical example. Rather than simply announcing a new sugar-free pastry line, share the story of a diabetic customer who missed enjoying your pastries. Tell how you were moved to create a solution just for them. This emotion-stirring narrative will engage your readers at a deeper level and they’ll be more likely to remember and share your story.

Add Visuals: The Cherry on Top

Would you order a cake just by reading its description? Or would you be more tempted if you saw a mouth-watering photo of it? A picture is indeed worth a thousand words.

Make your press release visually appealing. Include high-quality images of your bakery, your team, and of course, your baked goods. If there’s a human-interest angle to your story, photos that illustrate the narrative will make it even more compelling. And remember, in today’s digital age, videos and infographics can add a dynamic touch to your press release, making it more shareable across various platforms, especially social media.

Add visually-appealing images of your baked goods to your press releases.

In the end, a successful press release, much like a perfect loaf of bread, is all about getting the right blend of ingredients: relevance, emotional resonance, and visual appeal. And now you know how to turn up the heat and get your bakery press release just right.

Tracking the Success of Your Press Release

So, you’ve fired up your oven, baked your press release, and served it to the world. But how do you know if it was a hit or a miss? Just like a cake tester tells you if your cake is done, certain metrics can help assess your press release’s performance.

Measuring Press Release Success

So, you’ve fired up your oven, baked your press release, and served it to the world. But how do you know if it was a hit or a miss? Just like a cake tester tells you if your cake is done, certain metrics can help assess your press release’s performance.

Website traffic is a clear indicator. If you notice an uptick in visitors after the press release, that’s a good sign. Keep an eye on the bounce rate too. If people leave shortly after arriving, your press release might be attracting the wrong crowd.

Next, consider media pickups. If your press release gets picked up by journalists or bloggers, it’s like a pat on the back. Track mentions of your bakery in the media. Tools like Google Alerts or AmpiFire, which I highly recommend, can do this for you.

Lastly, track your social media engagement. Shares, likes, comments, retweets – these are all thumbs-ups from your audience. If they’re talking about your bakery online, your press release has done its job.

The Recipe for Improvement

Now, let’s say your press release did okay, but it didn’t quite get the rave reviews you were hoping for. Do you throw in the towel? No, you tweak the recipe.

Feedback is invaluable in fine-tuning your strategy. If readers found your press release too salesy, tone down the promotional language. If they loved the story about your grandma’s secret muffin recipe, share more personal anecdotes.

Also, don’t be afraid to experiment. Perhaps releasing your press release early in the week might get better engagement. Or maybe your audience prefers more visuals in your releases.

The Power of a Well-Crafted Press Release

To wrap things up, it’s crystal clear that a press release isn’t merely an announcement to the world; it’s a strategic tool that, when kneaded and baked correctly, can significantly boost your bakery’s visibility and success.

We started our journey by adding the sweet touch to our press release, understanding the importance of a well-crafted sample template. The right ingredients in the right order, served up with a sprinkle of originality, can lead to a press release that captures hearts and taste buds.

Taking our baked press release from the oven to the table, we explored the significance of carefully choosing where and when to distribute it. After all, even the most enticing cake won’t be appreciated if served at the wrong time or place. Timing and platform are crucial in the recipe for a successful press release.

In turning up the heat, we delved into the secrets of making a press release relevant, emotionally connecting, and visually appealing. The more we cater to our audience’s tastes and senses, the more our press release will resonate, ultimately leading to an increase in brand awareness and customer engagement.

Finally, we learned the importance of that cherry on top – tracking and evaluating the success of our press release. By measuring key metrics and listening to feedback, we gain valuable insights that help us improve our strategy, making our next press release even more impactful.

In essence, crafting and distributing a press release is a lot like baking. It’s an art that requires patience, precision, creativity, and a willingness to learn and improve. So, bakers, preheat your ovens and get your ingredients ready. It’s time to bake a press release that’ll make your bakery the talk of the town. Happy baking, and remember, success is often just a whisk away!

Frequently Asked Questions

I’m new to this whole press release thing, can you tell me why it’s so important for my bakery business?

Believe me, I understand your uncertainty, it can be a lot to take in. However, having experienced it firsthand, I can tell you that press releases are an essential tool in the baking world. They are a way to announce your delicious creations, build a reputation, and increase your visibility. Like that moment when you pull out the perfectly baked sourdough from the oven, a well-constructed press release can make your bakery the talk of the town.

Alright, so what’s a good recipe for a press release?

Ahh, a great question! Just as with a baking recipe, you’ll need the right ingredients for a successful press release. A catchy headline, a compelling lead, a tantalizing body with detailed information about your bakery’s offerings, and a strong boilerplate that gives an overview of your business. It’s like baking a croissant, you need precision and care to achieve those crisp, flaky layers.

I’ve heard about AmpiFire for distribution. What’s your take on it?

Well, just between you and me, I think AmpiFire is fantastic for getting the word out. It’s like that versatile, trusty baking oven you can rely on for consistent results. It takes your press release to multiple high-traffic platforms, maximizing your exposure. Sure, there are other platforms out there, but they don’t offer the same comprehensive coverage that AmpiFire does.

What’s the best time to send out a press release?

The timing of your press release can be just as crucial as its content. It’s like baking a cake for a special occasion, it needs to be ready at the right time. Generally, Tuesday, Wednesday, and Thursday mornings are the best times to send out a press release. However, your specific audience might have different habits, so it’s always beneficial to experiment and adapt.

Can you explain the importance of making my press release visually appealing?

Absolutely! In my experience, a visually appealing press release is like a well-decorated cake. It draws people in, stimulates their senses, and creates a lasting impression. Including relevant images, infographics, or even videos can give your press release that added visual pizzazz that sets it apart from the competition.

How can I tell if my press release is working?

Measuring the success of your press release is crucial. It’s like checking if your bread has risen properly before popping it in the oven. Look for metrics such as the number of views, shares, website visits, and any increase in sales or inquiries about your bakery. You can use tools like Google Analytics or AmpiFire’s tracking system for this purpose.

What if my press release doesn’t get the response I expected?

That’s a reality we all face sometimes, but remember, every cloud has a silver lining. Just as a sunken soufflé teaches us more about baking, a less successful press release can give us valuable feedback. Use it to adjust and refine your strategy, making your next press release even better.

Want to get started on cooking up that perfect press release? Will you let your bakery blend in or stand out?


  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.