pr industry guide

Aloha & Welcome

I’m Victoria—blogger, researcher, marketing consultant, and a small business owner.

Press Release Zen is the place where we can talk about the rich spectrum of digital marketing.

…about news releases, search engine algorithms, page & copy optimization, lead generation, customer acquisition & retention tactics…

… social media, backlinks and inbound links, email marketing, brand awareness and press release distribution and all those things that we’re passionate about and are happy to discuss all day long.

You’re in the right place if you’re interested in innovative marketing solutions.

This page is also a recommended read for any (small) business owner who is looking for a way to boost their online visibility and harness the power of the online press releases.

It’s ok if you’re also new to marketing and the press release industry or if you’re just curious to learn how the Google algorithm works and how the Press Release Distribution helps websites climb higher in search engine results pages.


  • have a look at the curated list below which includes my favorite stories and reviews;
  • visit the Press Release Zen Blog to explore the whole website content;
  • shoot me an email so we can talk or if you prefer, digest the information on your own;
  • click, write your comments, share.

Don’t forget to

  • apply the unique zen perspective;
  • give attention to the things that you’re reading;
  • contemplate, share your thoughts and insights…

The more we talk and write about the press release Industry, the more we learn about it, the more enlightened we become. Let’s do that together.



Why don’t you start by checking some of our most popular articles?

We Love You PR: Importance & Need in Marketing, SEO Value of Press Releases for A Business & Brand

Quick Tips: How To Create a Press Release & Maximize Media Pickup & Coverage

Media Advisory vs Press Releases: What is the Difference? (Sample Examples & Templates)

What is the Difference between Article Syndication & Press Release Distribution?


Don’t hesitate to leave us a comment and let us know if you have any specific questions, challenges and press release marketing crisis that we can help you with.