How to Submit a Press Release to CNBC & Get Backlinks

In This Guide:

  • Information on CNBC as an entity and how it can help your press release reach a wider audience.
  • Guidelines on how to professionally contact CNBC.
  • A short explanation on the submission process for your press release.
  • Platforms like AmpiFire and their positive impact on your press release’s distribution.
CNBC is viewed as a pillar of news distribution. Use this guide to maximize your chances of getting your press release on their site!

CNBC Press Release vs. Submitting a News Story Tip

CNBC, most notably recognized for its coverage on financial markets, is a heavyweight in the media industry. Because of its reputation, it commands an impressive online presence. As of my last update in 2022, CNBC’s website garnered over 70 million monthly visitors. Most importantly, these numbers don’t just represent random internet surfers; they are primarily composed of industry professionals, investors, and business enthusiasts. This makes CNBC an alluring platform for those looking to get their press releases or news stories in front of an influential audience.

Similarweb and other internet tools can help you visualize the traffic that websites like CNBC experience. For a more in-depth look at CNBC, click here.

Deciphering the Differences: Press Release vs. News Submission

Before diving deep into the differences, let’s first grasp the essence of each:

  • Press Release: This is an official statement delivered to members of the news media for the purpose of providing information, announcing something noteworthy, or making a statement. In essence, it’s a prepared document that can be used directly by the media.
  • News Submission: This, on the other hand, is like pitching a story idea to journalists. It’s more of a tip or suggestion that reporters can use as a starting point for their own stories. It’s raw and may not always be used verbatim.

Now, submitting a press release directly to CNBC ensures that your crafted message reaches its audience almost as-is. This means that what you’ve written, after passing CNBC’s standards, gets published. This form of direct control can be instrumental, especially when the integrity of the message is vital.

On the flip side, submitting a news story tip is like lighting a spark. If the journalist finds it newsworthy and chooses to pursue it, your story can get transformed, reframed, and broadcasted, sometimes even reaching broader segments than initially intended. However, there’s a catch. News submissions are not guaranteed placements. They depend on the discretion of the journalist or editorial team.

In conclusion, while both methods have their merits, understanding the nature and nuances of each can help you make an informed decision about which route to take when you’re trying to shine a spotlight on your story through CNBC.

How to Contact CNBC to Feature Your Story

In reaching out, remember that your aim isn’t just to get published, but to establish a relationship. Treating your initial communication with CNBC as the beginning of a long-term conversation can set the tone for future interactions. Before you submit your press release or news tip, it’s critical that you determine the best contact at CNBC. Here is a partial list of journalists that work at CNBC:

Contact Information for CNBC:

Additionally, you can submit your press release to CNBC directly through the following emails:

  • [email protected]
    • Here you can send tips to CNBC’s general newsroom inbox.
  • [email protected]
    • If you have a tip you think might interest CNBC’s investigative unit, use this email.

Finally, any general press inquiries can be submitted to the CNBC Media Relations team at  [email protected].

Now that you know how to contact CNBC, let’s move to crafting your first interaction. Before you dive into the depths of your story, CNBC needs to know who’s knocking on their digital door. Start with your full name followed by your professional title. This helps in positioning yourself as a credible source from the get-go. If you represent an organization, mention it upfront. This provides context for your communication. Clearly state your purpose. Whether you’re sharing a press release, news tip, or general inquiry, being upfront will fast-track your message to the right department or individual.

“Hello, I’m [Your Name], the CEO of [Your Company]. I’m reaching out to share a groundbreaking development in the fintech space that I believe is tailor-made for CNBC’s audience.”

Do’s and Don’ts of Pitching to CNBC

The Do’s:

  1. Be Clear and Concise: CNBC is inundated with stories daily. Making your pitch clear and to the point increases its chances of being considered.
  2. Provide Verifiable Facts: If you’re making a claim, back it up. Sources, studies, and statistics bolster your story’s credibility.
  3. Follow Up: If you don’t hear back within a week, send a polite follow-up email. Sometimes, messages can get lost in the shuffle.

The Don’ts:

  1. Avoid Hyperbole: Sensational claims or over-the-top language can reduce your story’s credibility.
  2. Don’t Spam: Multiple emails in a short span can be seen as desperate or, worse, spammy.
  3. Refrain from Generic Pitches: Tailor your pitch specifically for CNBC. A generic, one-size-fits-all approach rarely works.

CNBC isn’t just another media platform; it’s an institution. When you’re pitching your story or press release to such an esteemed platform, first impressions are everything. Therefore, introducing yourself in a professional manner is paramount.

How to Submit a Press Release & Publish Directly on CNBC

CNBC, with its prestige and substantial viewer base, is a coveted destination for many businesses aiming to gain traction in the market. Directly publishing a press release on this platform not only boosts your brand’s visibility but lends an air of credibility to your story. But how exactly do you go about it?

Steps to Submit a Press Release to CNBC

  1. Craft a Newsworthy Release: Before anything else, ensure that your press release offers valuable information, be it a groundbreaking innovation, a pivotal partnership, or significant company news.
  2. Visit the CNBC Contact Page: Head over to the CNBC website and navigate to their contact section. This will lead you to various options for communication.
  3. Select the Appropriate Channel: Choose the ‘Press Release’ option. This will direct you to a submission form or a dedicated email address.
  4. Include Essential Details: Besides your press release, make sure you add your contact information. This includes your name, organization (if any), phone number, and email.
  5. Attach Supporting Documents: If you have any images, infographics, or other supporting media, attach them. Make sure they are of high resolution and relevant to your story.
  6. Send and Wait: Once everything looks good, hit the send button. Remember, patience is key. It might take some time before you get a response due to the volume of submissions they receive.

The AmpiFire Advantage

Want to amplify your reach even further? Using platforms like AmpiFire can take the distribution of your press release to another level. Not only does it assist in crafting compelling content, but it also ensures your story lands on multiple channels, magnifying its impact. To learn more about AmpiFire, click here.

AmpiFire takes your regular press release and converts it to serve multiple formats including videos, slideshows, and podcasts. Then, it distributes your press release to high-authority sites.

In the vast ocean of media platforms, CNBC stands as a towering lighthouse. Getting your press release featured there is akin to planting your brand’s flag on a pinnacle of visibility and credibility. So, refine your message, follow the steps, and set the stage for your brand’s next big leap!

How to Get a Backlink from CNBC

In the digital age, backlinks are akin to gold dust. For those unacquainted with the term, a backlink is essentially when one website links to another. But it’s more than just a hyperlink; it’s a mark of trust, an endorsement, and a significant factor in enhancing your website’s SEO. Now, when that backlink comes from an authority like CNBC, its value multiplies manifold. So, how do you go about securing this digital gem?

Steps to Secure that Golden CNBC Backlink

  1. Create Stellar Content: Before even thinking of a backlink, ensure your content is top-notch. It should be relevant, well-researched, and offer value to CNBC’s audience.
  2. Network: Build relationships with CNBC journalists or contributors. Engaging with them on platforms like LinkedIn or Twitter can be a good start. Because the truth is, connections matter.
  3. Pitch a Guest Post: Once you’ve fostered a connection, pitch a guest post idea. Ensure it aligns with CNBC’s content guidelines and audience interest.
  4. Embed Relevant Links: Within your guest post, naturally incorporate links to your site. These shouldn’t be forced; the link should add value to the story.
  5. Stay Active in the Comments: Engage with readers in the comments section once your article goes live. It not only boosts the post’s engagement but might make the editors more inclined to accept future contributions.
  6. Follow Up, But Don’t Pester: If you’ve sent a pitch and haven’t heard back in a week or two, it’s okay to send a gentle reminder. But remember, patience is your ally here.

So, as you embark on this journey, remember: the key lies in offering value. The backlink is just the cherry on top!

Reaching out to websites like CNBC can be intimidating, but the payoff in securing a backlink is well worth it.

Use AmpiFire to Publish to CNBC

In the vast landscape of content distribution platforms, AmpiFire stands tall. It offers users an expansive network, cutting-edge tools, and most importantly, a doorway to giants like CNBC. If getting published on CNBC feels like conquering Everest, AmpiFire might just be your seasoned Sherpa. While AmpiFire doesn’t submit directly to CNBC, it can be greatly beneficial to helping your business grow!

In addition to it’s standard benefits, AmpiFire’s premium service is akin to having a VIP pass in the world of content marketing. It’s more than just a content distribution platform; it’s an amplifier, ensuring your content resonates across various online channels, reaching your target audience and beyond. With the premium offering:

  1. Diversified Reach: Your content isn’t just pushed to news outlets but also podcast directories, blogs, video platforms, and more. This diverse reach ensures maximum exposure.
  2. Guaranteed Placements: AmpiFire assures placements on reputable platforms, thus ensuring your content doesn’t get lost in the vast digital wilderness.
  3. Optimized Campaigns: Their sophisticated algorithms and expert team ensure your campaigns are fine-tuned for best results.

In conclusion, for businesses and individuals eyeing a spot on CNBC, AmpiFire isn’t just a tool; it’s a strategic partner. With its premium service, you’re not shooting in the dark; you’re aiming with precision, ensuring your content hits the mark.

Your press release should be seen by more people.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Ready to elevate your brand’s visibility and authority? Dive into the realm of press releases and strategic content distribution! After all, if you had the chance to be featured on CNBC, would you take it or let it slip away?

Frequently Asked Questions

Why should I even consider CNBC for my press releases?

Because CNBC is a globally recognized platform with millions of viewers daily, it offers unparalleled exposure. However, its reputation also means stringent content guidelines, so while the exposure is significant, getting your content accepted might be a tad challenging compared to lesser-known platforms.

Is there a significant difference between submitting a news tip and a press release on CNBC?

Absolutely! Submitting a news tip is like giving a hint about a potential story, while a press release is a structured news article offering comprehensive details about a specific topic. Press releases generally require more formalities and guidelines compared to casual news tips.

What makes contacting CNBC to feature my story different from other platforms?

Contacting CNBC involves a blend of professionalism and relevancy. Given its stature, CNBC receives countless pitches daily, making it vital to stand out. While platforms like Bloomberg or BBC might have different priorities, CNBC appreciates stories with significant financial or market implications.

How does AmpiFire streamline the process of getting my content on CNBC?

AmpiFire doesn’t submit directly to CNBC, but it does act as a facilitator, ensuring content compliance with aplatform’s guidelines and offering guaranteed placements. In comparison, platforms like PRWeb or Newswire might give you reach but without the tailored approach for CNBC.

Why should I chase a backlink from CNBC?

Securing a backlink from CNBC can significantly boost your website’s authority because CNBC holds a high domain authority. Still, it’s essential to understand that acquiring such backlinks isn’t easy and might not guarantee immediate SEO results compared to multiple backlinks from lesser-known sites.

Aren’t all content distribution platforms the same as AmpiFire?

No, AmpiFire stands out with its premium service. While platforms like Outbrain or Taboola focus on content recommendations, AmpiFire ensures strategic positioning, optimized campaigns, and diversified reach, making it unique.

How does AmpiFire’s premium service differ from its standard offering?

AmpiFire’s premium service offers a VIP experience in content marketing, guaranteeing placements on reputable platforms, optimizing campaigns, and ensuring a diversified reach. This contrasts with the standard service that might lack the same level of assurance or customization.

Will my content definitely get featured on CNBC using AmpiFire?

While AmpiFire significantly increases the chances due to its tailored approach for content, there’s no 100% guarantee. The content quality, relevance, and timeliness still play a pivotal role in the acceptance on any platform, including CNBC.

Does AmpiFire only cater to CNBC?

No, AmpiFire provides a vast network, ensuring your content resonates across various online channels, including but not limited to CNBC. This gives it an edge over some niche platforms that cater to specific channels.

What should be my first step if I’m considering AmpiFire for CNBC submissions?

Start by understanding CNBC’s content guidelines, then leverage AmpiFire’s tools to tailor your content accordingly. It’s also beneficial to explore AmpiFire’s premium service for a more streamlined experience compared to its standard offering. Once you better understand the reach of AmpiFire, you will be able to apply it to sites outside of its network, like CNBC.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.