How to Get Backlinks With TikTok

Learn to build links with TikTok using our handy guide!

Is TikTok Good for SEO?

Let’s dive straight into TikTok. Launched in 2016, this platform revolutionized social media with its short, engaging video content. Known for its viral dances and challenges, TikTok is more than just an entertainment hub. It’s a powerful tool that reaches a diverse, global audience, predominantly the younger generation. With a domain authority that’s hard to ignore, TikTok stands out not just in user numbers but in its potential impact on online visibility.
Type of Platform:Social Media App
Key Features:Music and Sound Integration, Filters and Effects
Content Types:Short Videos
Popular Content:Educational and Comedy content
Target Audience:Primarily younger demographics, especially Gen Z
Domain Authority:95/100

Now, what’s SEO and why does it matter for your website? SEO, or Search Engine Optimization, is the art of making your website more visible on search engines like Google. It’s about being the first name that pops up when someone is looking for something you offer. SEO is a mix of content quality, keyword optimization, and backlinks, among other factors.

Similarweb and other online services can help you visualize the reach of platforms like TikTok.

So, can TikTok help with SEO? Absolutely. While TikTok itself is not a search engine, it’s a breeding ground for content that can indirectly boost your SEO efforts. The platform’s high domain authority means that being mentioned or having content shared from TikTok can signal to search engines that your content is valuable and relevant. This is especially true if your target audience overlaps with TikTok’s user base.

Therefore, understanding TikTok’s dynamics and leveraging its potential can be a game-changer in your digital marketing and SEO strategy. While TikTok itself might not directly impact your site’s ranking, its influence in driving traffic and brand awareness is undeniable. Keep in mind, SEO is a long game, and incorporating platforms like TikTok can provide a substantial boost in your overall online presence.

Are TikTok Links Nofollow or Dofollow?

TikTok normally marks external links as nofollow. When we talk about “Nofollow” and “Dofollow,” we’re diving into the world of backlinks, crucial for SEO. A “Dofollow” link is like a vote of confidence, telling search engines to consider the link’s destination as credible. On the flip side, a “Nofollow” link says, “Hey, don’t count this as an endorsement.” It’s like acknowledging the link’s existence without giving it a thumbs up.

So, what about TikTok links? TikTok, focusing on user experience and content sharing, typically marks external links as “Nofollow.” This approach is quite standard in social media platforms. They want to keep interactions within their ecosystem, and “Nofollow” links are a way to tell search engines, “These links are part of our content but not necessarily something we vouch for SEO-wise.”

Therefore, while TikTok is a powerhouse for engagement and driving traffic, its links don’t directly influence SEO through backlinking strategies. This doesn’t diminish TikTok’s value in a digital strategy, though. It’s more about traffic and visibility, less about backlinking clout. Understanding the nature of TikTok links is crucial in shaping a realistic and effective online marketing approach.

How Do I Add a Backlink to TikTok?

A backlink is essentially a digital nod from one website to another, a way of saying, “Check this out for more info.” It’s like leaving a trail of breadcrumbs online that leads back to your site. In the context of TikTok, adding a backlink means you’re guiding viewers from your TikTok content to your website.

Now, let’s break down how to add this digital trail on TikTok:

The Steps to Adding a Backlink

  1. Set Up Your TikTok Profile: Before anything else, make sure your TikTok profile is set up and optimized. This includes having a catchy username and a clear profile description.
  2. Switch to a Business Account: The only way to add a clickable link to your TikTok profile is with a Business account. It’s free and easy to switch: go to your profile, tap the three dots in the top right, and select ‘Manage account’ followed by ‘Switch to Business Account.’ Follow the prompts, and you’re set.
  3. Build Your Following: Currently, only business accounts with more than 1000 followers have access to TikTok’s ‘link-in-bio’ feature. Once you hit that magic number, you can now add clickable links to your bio on the TikTok mobile app only. Therefore, be sure to use your phone rather than a computer to add your bio link.
  4. Add Your Website Link: Once you have a Business account, go back to your profile and tap ‘Edit profile.’ Here, you’ll find an option to add your website. Enter your website URL here.
  5. Create Engaging Content: This is where the magic happens. Make TikTok videos that align with your brand or message. The goal is to pique viewers’ interest so they feel compelled to explore your profile and click on your website link.
  6. Mention Your Link in Videos: Occasionally, remind viewers that they can find more info by visiting your website. A call-to-action like “Check out the link in my bio for more!” can be effective.
  7. Use TikTok’s Link Sticker Feature: For certain accounts, TikTok allows adding clickable link stickers in videos. If you have this feature, use it to directly link viewers to your website or specific web pages.

Remember, while adding a backlink on TikTok is straightforward, the real challenge lies in creating content that drives viewers to take that extra step and click through. Your content should be compelling enough to bridge the gap between a casual view and a visit to your website.

Best Practices for Posting on TikTok

Posting on a titanic platform like TikTok, Vimeo, or YouTube is an art form in itself. To ensure you’re not just throwing content into the void, let’s walk through some best practices specifically tailored for TikTok.

The Do’s and Don’ts to Post on TikTok


  1. Stay Trendy: Keep an eye on the latest trends and challenges on TikTok. Incorporating these into your content can increase your chances of being noticed.
  2. Be Authentic: TikTok thrives on authenticity. Show your brand’s personality. It’s okay to be funny, quirky, or even a bit unconventional.
  3. Use Hashtags Wisely: Hashtags are your friends on TikTok. They help in categorizing your content and making it discoverable. Use relevant and trending hashtags, but don’t overdo it.
  4. Engage with Your Audience: Respond to comments, participate in challenges, and even collaborate with other TikTokers. Engagement boosts your visibility.
  5. Post Regularly: Consistency is key. The more active you are, the more likely your content will be seen.


  1. Don’t Ignore the TikTok Aesthetic: TikTok favors raw, candid content over highly polished videos. Keep your content fun and relatable.
  2. Avoid Lengthy Videos: TikTok is all about quick, digestible content. Try to keep your videos short and sweet.
  3. Don’t Forget Call to Actions: Whether it’s asking viewers to follow you or check out a link in your bio, a clear call to action is crucial.
  4. Avoid Being Salesy: Hard-selling tactics don’t fly well on TikTok. Focus on creating value and entertainment rather than just pushing products.
  5. Don’t Neglect Video Descriptions: Use this space wisely to provide context or add a catchy hook to your video.

Remember, the TikTok algorithm favors content that resonates with audiences, so the more engagement your posts get, the wider they’ll be seen. This means it’s not just about what you post, but how you interact with the platform and its community. Keep these tips in mind, and you’ll be on your way to TikTok success.

Does AmpiFire Submit to TikTok?

Navigating the world of content distribution, one might wonder, “Does AmpiFire submit to TikTok?” The answer is nuanced. AmpiFire, known for its comprehensive content amplification platform, doesn’t directly post content to TikTok in the way it does for other platforms. However, it’s instrumental in creating a robust online presence that can enhance your TikTok strategy.

AmpiFire 2.0
AmpiFire take your traditional content and converts it into multiple formats. Then, it distributes your content across many high-authority sites.

Here’s how AmpiFire works and can indirectly benefit your TikTok endeavors:

  1. Content Optmization and Distribution: AmpiFire specializes in creating varied content forms – articles, blog posts, slideshows, and more. This content is then distributed across numerous online platforms, increasing your digital footprint.
  2. Brand Awareness: AmpiFire’s widespread content distribution helps in building brand awareness. Users who come across your brand on different platforms are more likely to engage with your TikTok content, knowing your brand already.
  3. Targeted Reach: AmpiFire’s system is designed to target relevant platforms and audiences, ensuring your content reaches those most interested in it. While this doesn’t directly impact TikTok, a wider reach on other platforms can lead to a spillover effect, bringing more followers and engagement to your TikTok page.

In essence, while AmpiFire doesn’t submit content directly to TikTok, its services complement and enhance your TikTok marketing strategy. By building a stronger online presence and brand awareness through AmpiFire, you indirectly boost your TikTok profile’s effectiveness and reach.

Experience organic results and distribution tailored to your content.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Now, let’s consider this: Are you ready to harness the power of TikTok in your digital strategy, and how will you integrate it with your existing online presence?

Frequently Asked Questions

Is TikTok Really a Game-Changer for SEO?

Absolutely, TikTok is a game-changer for SEO, but not in the traditional sense. While it doesn’t directly boost SEO through backlinks, its massive audience reach and potential to drive significant website traffic can indirectly benefit your site’s search engine rankings.

Do TikTok Links Offer SEO Juice as Nofollow or Dofollow?

TikTok links are generally ‘Nofollow’, which means they don’t directly pass on SEO benefits like ‘Dofollow’ links. However, their real value lies in driving traffic and increasing brand visibility, which are crucial for a holistic SEO strategy.

How Effective Is Adding a Backlink on My TikTok Profile Compared to Instagram?

Adding a backlink to a TikTok profile, although less direct in SEO impact compared to Instagram, plays a crucial role in driving traffic to your website. TikTok’s unique, engaging content format can lure more curious eyes to your site than Instagram’s more polished platform.

Can AmpiFire Directly Boost My TikTok Presence?

No, AmpiFire doesn’t directly post to TikTok. However, it enhances overall online visibility and SEO, which indirectly benefits your TikTok strategy by increasing brand awareness and driving potential TikTok followers to your content.

What Are the Best Practices for TikTok Content Compared to YouTube?

The best practices for TikTok content focus on authenticity, engagement, and trendiness, contrasting with YouTube’s emphasis on detailed, longer-form content. While TikTok requires quick, catchy videos, YouTube allows for more in-depth storytelling.

Are There Any Downsides to Focusing Solely on TikTok for My Online Strategy?

Yes, focusing solely on TikTok has its downsides. It’s vital to have a diversified online strategy. Platforms like YouTube or Instagram offer different advantages, such as longer content formats and a different audience demographic, which shouldn’t be overlooked.

How Does TikTok’s Algorithm Differ from Facebook in Terms of Content Visibility?

TikTok’s algorithm heavily emphasizes user engagement and current trends, making it more dynamic and unpredictable compared to Facebook’s algorithm, which relies more on existing connections and specific user interests.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.