How to Write Book Launch Press Release: Sample Template & Example

In This Guide:

  • 14 key elements that book launch press release must have like title of book, author name, book release date, publisher date, and others.
  • 1 book launch press release example for effective press release insights.
  • 1 customizable template to use for your own book launch press release.
  • 5 expert tips for writing a book launch press release.
Learn how to create a successful book launch with a well-crafted press release that generates buzz and demand for your work.

14 Key Components Your Book Launch Press Release Must Have:

Congratulations, your book is about to launch! As you get ready to share your hard work with the world, it’s important to have a plan in place to generate buzz, excitement and ultimately sales. A well-crafted press release can be a powerful tool to help you achieve this goal.

Here’s 14 key components you must include in your press release to ensure a successful book launch:

  1. Catchy headline: A headline that grabs the reader’s attention and entices them to read more.
  2. Title of the book: The name of your book, which should be prominently displayed in the press release.
  3. Author Name: The name of the author, who should also be featured prominently in the press release.
  4. Release date: The date on which the book will be released to the public.
  5. Introduction to the book: A brief overview of the book’s genre, topic, and main points to pique readers’ interest.
  6. Publisher name: The name of the publisher, which can add credibility and legitimacy to the book.
  7. Where it can be purchased: A list of retailers or online marketplaces where readers can purchase the book.
  8. Headshot picture of the author or the book cover (optional but recommended): A visual element that can enhance the press release and make it more engaging.
  9. Details about the author: Information about the author’s background, experience, and any relevant credentials that add credibility to the book.
  10. Quote: A quote from the author, fan, publisher, critic or someone who has read the book and can provide an endorsement or positive review.
  11. Book website URL: A link to the book’s website or landing page, which can provide additional information and encourage readers to make a purchase.
  12. Dateline: The location and date of the press release.
  13. Boilerplate or About the Publisher/Author section: A brief section at the end of the press release that provides more information about the publisher or author, including their mission, values, or other relevant background information.
  14. Contact Information: A section that includes contact information for the publisher or author, including a contact person, address, and phone number or email address.

A professionally-written book launch press release can shoot your money-making potential sky high.


Writing a press release is not just about creativity, but also following some general guidelines to make it effective. Don’t worry, we’ve got you covered!

Check out our sample press release for inspiration on how to craft your own announcement. It includes all the essential information you need to promote your book both online and in person. From the book title and subtitle to a brief description of your work and even an eye-catching image of your book cover or author headshot.

This is your chance to grab the attention of potential clients and turn them into loyal readers. So, let’s dive in and make your book launch one to remember!

Victoria Johnson’s The A-Z Of Marketing Book Now Available in CA Bookstores

San Francisco, CA, Release:  October 7, 2023.  For immediate release

Marketing guru, Victoria Johnson, has launched her new book The A-Z of Marketing, a comprehensive guide for local business owners to optimize their content marketing efforts. With 16 informative chapters and a range of resources, readers will learn how to attract, acquire, and engage their audience using real-life business stories.

The A-Z of Marketing covers a wide range of topics including SEO, social media and email marketing, lead generation, search engine algorithms, page and copy optimization, and more. The book provides practical, educational and inspiring content that can be applied by readers to achieve their marketing goals.

The book is available for purchase on Amazon and at all major bookstores in San Francisco, CA.

According to Johnson, content marketing is a complex technique that can be mastered by following specific steps and choosing the right distribution platforms. With her book, she aims to help businesses become visible online regardless of the abundance of information on the web.

In a recent interview, Johnson stated, “The Z of Enlightenment has a clear purpose to help local business owners create their own content plan and choose the right content types that will help them meet their marketing goals at a fraction of the cost of traditional marketing.”

This is the second book authored by Johnson, with the first one being The X of Metamorphosis, a highly-ranked book by critics. However, there is particular excitement about this launch as Johnson presents many new case studies and successful PR campaigns of businesses in San Francisco, and also reveals the secret to writing killer online press releases for E-commerce brands.

The book launch is expected to be a game-changer for local businesses in San Francisco and beyond. Full details about the book along with further articles by Johnson can be found at:

Contact info:
Name: Victori Johnson
Organization: Press Release Zen
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051


Crafting a press release that captures the essence of your book launch can be a challenging task, especially if you’re not sure where to start. But fear not!

We’ve got you covered with a helpful template that can guide you in creating a professional and engaging press release that highlights the key insights of your book launch. So, whether you’re a first-time author or a seasoned pro, our template can help you deliver your message with clarity and style. 

[Headline Of The Press Release]

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your book launch news]

[Insert a quote from a company representative related to the book and author]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the author, genre, topic]

[Include a call to action and an URL address where the reader can find more information about the book or purchase]

[Boilerplate message about the company: insert the following information

Contact info:
Contact Person:

5 Expert Tips For Writing a Book Launch Press Release

Writing a press release for a book launch is a crucial step in promoting your work and generating buzz about your publication. A well-written press release can help you reach a wider audience and attract media attention to your book. Here are some key things to keep in mind when writing a press release for your book launch:

  1. Find your unique selling point: What makes your book stand out from others? Is it the topic, the writing style, or the author’s background? Whatever it may be, make sure to highlight it in your press release.
  2. Use quotes: Including a quote from the author or a critic can add credibility and interest to your press release. Make sure the quote is relevant to the book and its launch.
  3. Keep it concise: A press release should be no longer than one page. Stick to the most important information and keep the language clear and concise.
  4. Use active voice: Active voice makes your press release more engaging and interesting to read. It also makes your sentences more concise and to the point.
  5. Optimize for SEO: Including relevant keywords in your press release can help it rank higher in search engine results. Make sure to research the right keywords and use them naturally throughout your release.

In conclusion, a well-crafted book launch press release can be a game-changer for any author or publisher looking to generate buzz and excitement around their work. Using our sample template and example as a guide, you can craft a professional and effective press release that showcases your book’s unique value proposition and entices readers to take action. On a similar note, here’s a press release template for a new bookstore altogether. 

Remember, in today’s crowded marketplace, content marketing is more important than ever for authors and publishers looking to connect with readers and build their brand. A book launch press release is just one tool in your content marketing arsenal, but it can be a powerful one if used correctly. So take the time to craft a compelling press release and use it to promote your book across all your marketing channels, from social media to email to traditional media outlets.

With the right approach, your book launch can be a huge success and set you on the path to becoming a bestselling author.

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Frequently Asked Questions

How do I make the book title stand out?

Your book title should be prominently displayed, preferably in a larger or bold font. It’s the centerpiece of your announcement.

What should I include in the author name section?

Include your full name and any titles or credentials that add authority. You’re not just an author; you’re an expert.

Why is the book release date important?

The release date creates urgency. It tells your audience when they can take action to buy your book.

How detailed should the introduction be?

The introduction should offer a tantalizing glimpse of the book’s content. Enough to pique interest but not give everything away.

Is the publisher name necessary in the book launch press release?

Yes, because it adds an extra layer of credibility. It shows that a professional organization backs your work.

How can AmpiFire help in book launch press releases?

AmpiFire can distribute your press release to multiple platforms, increasing your reach without making it look like you’re everywhere and nowhere at the same time.


  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.