Movie Press Release: Sample Template & Example of Film Announcement

In This Guide:

  • 17 critical elements that a movie press release must have like actors and directors involved, movie filming location, and others.
  • 1 movie press release example for effective press release insights.
  • 1 customizable template to use for your own movie press release.
Here’s your comprehensive framework for writing movie and film press releases.

Your Movie Press Release Should Include the Following Information

This framework will help you boost the readability and power of your press release. It will equip you with the necessary tools to reach your marketing and public relations goals and as a result, help you gain viewing audience.

Now, let’s dive deeper into the 17 critical components of a professionally written movie press release announcement.

  1. Catchy headline
  2. Details about the movie
  3. Movie title
  4. Movie distribution company
  5. Movie main actors, actresses
  6. Synopsis of the movie
  7. Genre and more details about the movie plot
  8. Movie filming location
  9. Movie director
  10. Movie release date
  11. Quote  – critic, actor/actress, director (recommended)
  12. Relevant image: movie poster, cast, director (recommended)
  13. Company website URL
  14. Release date
  15. Dateline
  16. Boilerplate – about the distribution or production company;
  17. Contact information (contact person, company address, phone)


Have a look at the following sample press release and try to take note of all important elements: structure, style, wording. Once you have a better idea of how your press release should sound and look like, you can start crafting yours.

Romantic Comedy “Attraction” by Johnson & NOVA Group to be Released Nationwide in December

San Francisco, CA, Release: September 1, 2018. For Immediate Release

The premiere of the latest Victoria Johnson’s film “Attraction”, which is co-produced by PressReleaseZen and NOVA, will take over the cinemas in San Francisco on 23 December 2018. Actress and singer Joan Marine, together with Alex Yugo are the leading actors of the movie.

Nicole Fisher makes her debut with a role in the new Victoria Johnson’s movie  “Attraction”.
Rachael Smith revealed the trailer of the movie last week in Sheraton Hotel.
The movie “Attraction “is a romantic comedy that has a lot of humor and at the same time lots of passions, intrigue, ambition and power struggles.

The film stars popular actors such as Louis George, Samantha Bonskey, Sonya Blur and Peter Clark. Producers are Sonya Blur and Andrew Calagan, while Martin Phillips  is the director. The script is the work of Andrew Calagan, Angel Munch, and Josh Bungol.

“Attraction” is the sixth movie for 2018 which has been released with the support of Press Release Zen and NOVA Group. It will be broadcasted in the Arena theatres in late December.

Tickets are on sale today online and at theater box offices. For a list of theaters and to purchase tickets and a trailer of the movie, visit Moviegoers who purchase a ticket to see “Attraction” at a participating Arena theater can receive an additional ticket free. This limited time offer is only available at participating theater box offices.

Contact info:
Name: Victoria Johnson
Organization: Nova  Group
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051


Now that you have identified the information that you want and need to include in your press release, you are ready to work on a press release that grabs the attention of your target audience. The following template will help you take your message and put it out into the world through an amazing content.

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from the distribution/ production company representative, or a person related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the movie]

[Include a call to action and an URL address where the reader can find more information about the movie, the actors, the company, or where they can buy tickets]

[Boilerplate message about the distribution or production company: insert the following information

Contact info:
Contact Person:

By following these tips you will craft a press release that will spark the  public interest in the movie production and generate media buzz around the movie. You will be able to significantly ramp up the movie viewership.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

Frequently Asked Questions

How important is the movie genre and plot details?

The genre and plot details set the tone. They help potential viewers decide if your movie is worth their time and money.

Why is the website URL important?

The website URL is where interested parties can go to find out more or buy tickets. It’s your press release’s call to action.

What should the dateline include?

The dateline should include the date of the press release and the city where the movie is premiering. It’s like setting the scene for your news.

Why is the director important?

The director is the visionary behind the movie. Highlighting them adds credibility and interest.

How can AmpiFire help my movie press release?

AmpiFire can distribute your press release to a wider audience. It’s not a silver bullet, but it’s a tool that can help you get more eyeballs on your movie.


  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.