What is Send2Press?
Send2Press is a newswire service, established as a branch of Neotrope® in 1997, that specializes in the professional distribution of press releases. It’s distinguished by its unique approach of combining proprietary technology with a team of PR experts, journalists, and marketing professionals. This service is recognized for placing news directly into the hands of journalists, online sources, social networks, and search engines through ContextEngine™ and SEO+PR™ technology.
|– Press release writing services
– Targeted news distribution
– SEO and e-marketing services
|Businesses, organizations, and individuals
|Plans range from $99.00 to $499.00 per release
Unlike many other newswires, Send2Press was the first to have a team entirely comprised of accredited PR professionals, authors, and journalists, ensuring a high level of expertise in content distribution. Since becoming widely available in 2000, it has earned a reputation for credibility and professionalism, often featured in major media outlets like The Washington Post and Entrepreneur magazine.
The legitimacy of Send2Press as a press release distribution service is well-established. Its credibility is bolstered by its extensive media coverage and endorsements from reputable publications like The Washington Post and Entrepreneur magazine. The service’s effectiveness is further evidenced by its long history, originating in 1997 and expanding to a broader audience in 2000.
Moreover, Send2Press’s unique approach, employing a team entirely composed of accredited PR professionals, authors, and journalists, sets it apart in the industry. This professional expertise, combined with innovative technologies like ContextEngine™ and SEO+PR™, demonstrates Send2Press’s commitment to providing high-quality and effective press release distribution services.
Distribution with Send2Press
Distribution through Send2Press is a tailored process, ensuring optimal reach and resonance. With Send2Press, your press release extends beyond just a single destination. It is meticulously spread across a comprehensive network of media platforms, encompassing top-tier news channels, specialized websites, and influential blogs. This broad yet focused distribution guarantees not only extensive reach but also aligns with the appropriate audience. Send2Press is recognized for this expansive distribution capability, making it an indispensable asset for achieving substantial media coverage.
- They have more than 5000 outlets in over 100 countries
- They distribute news to more than 400,000 journalists and bloggers
- They have more than 15,000 newsrooms in over 195 countries
- They have more than 40 years of experience in the industry
- They have more than 450 industry and trade categories to target your news
The method of distribution by Send2Press is far from arbitrary. The platform emphasizes targeting media outlets that are most pertinent to your content’s theme. For instance, a press release centered on technological innovation is more likely to be featured in relevant tech news segments or industry-specific blogs. This precision in targeting is vital for effective press release dissemination, greatly enhancing the likelihood of your content being showcased in outlets that resonate with your intended audience. By opting for Send2Press, your message is not just disseminated; it’s strategically positioned in spaces that have the most impact.
How to Submit Press Release to Send2Press
Submitting a press release to Send2Press is a straightforward process designed to maximize your content’s exposure and impact. This service ensures that your press release reaches the right audience through various channels, including news networks and social media platforms.
But before utilizing Send2Press services, it’s essential to adhere to these minimum requirements for a press release:
- Have a proper headline, dateline, attribution, and media contact.
- Be fully proofed for common spelling errors and consistent formatting.
- Be written in AP style and follow the industry standards for news announcements.
- Not contain any prohibited content, such as stock opinions, gambling, lawsuits, etc.
- Not exceed 1,000 words or 10,000 characters, including spaces.
Step-by-Step Guide for Press Release Submission
- Create Your Account: Sign up on the Send2Press website, filling in your company details and contact information.
- Prepare Your Press Release: Craft a compelling and newsworthy press release. Ensure it is clear, concise, and includes all the necessary details.
- Log In and Navigate: Once your account is set up, log in and navigate to the press release submission area.
- Upload and Optimize: Upload your press release, ensuring it aligns with Send2Press guidelines. Use relevant keywords for SEO optimization.
- Select Distribution Package: Choose the appropriate distribution package that fits your needs and budget.
- Review and Submit: Carefully review your press release for accuracy, then submit it for distribution.
- Track Performance: Utilize Send2Press’s tracking tools to monitor the reach and effectiveness of your press release.
By following these steps, you can effectively distribute your press release through Send2Press, ensuring it reaches and resonates with your target audience.
Pricing of Send2Press
The pricing structure of Send2Press varies depending on the specific distribution plan chosen. Each plan is tailored to cater to different distribution needs and scales, from local to national coverage. This flexibility in pricing ensures that businesses of all sizes can find a suitable option.
- U.S. Online BASIC: Priced at $89.99 per release.
- U.S. Online PRO: Costs $139.99 per release.
- U.S. State BASIC: Available for $99.99 per release.
- U.S. State PRO: Priced at $149.99 per release.
- U.S. Industry BASIC: Offered at $199.99 per release.
- U.S. Industry PRO: Costs $219.99 per release.
- U.S. Regional PRO: Available for $249.99 per release.
- U.S. National BASIC: Priced at $199.99 per release.
- U.S. National PRO: Costs $269.99 per release.
- U.S. S2P+CISION BASIC: Available for $499.99 per release.
- U.S. S2P+CISION PRO: Priced at $629.99 per release.
These prices reflect a range of services from basic online distribution to more comprehensive packages that include enhanced features and broader reach. The choice of plan can be based on the specific goals and budget of the press release campaign.
SEO Benefits of Send2Press
Send2Press offers several key SEO benefits that are crucial for enhancing the online visibility of your press release. By distributing through Send2Press, your content gains more traction on search engines, helping your news reach a wider audience. This is achieved through a combination of strategic placements and advanced technology.
Here’s how Send2Press can enhance your SEO:
- Wide Distribution: Releases are sent to major news outlets, including Google News, improving online presence.
- Keyword Optimization: Enables the inclusion of targeted keywords, making your content more discoverable.
- Quality Backlinks: Distribution generates valuable backlinks from credible news sources, which are essential for SEO.
- Social Media Sharing: Integrates with social media platforms, amplifying reach and engagement.
- Advanced SEO Technology: Utilizes proprietary ContextEngine™ technology to enhance search engine rankings.
These features contribute to a stronger SEO profile for your press release, ensuring it is not only seen but also ranks well in search engine results, ultimately driving more traffic to your content.
Features of Send2Press
Send2Press is distinguished by its suite of advanced features designed to optimize press release distribution. This service, backed by Neotrope’s expertise, provides a robust platform for businesses and individuals to effectively disseminate their news.
Some of the standout features include:
- Guaranteed Google News Placement: Ensures prominent visibility on a major news platform.
- Direct-to-Editors™ Distribution: Targets specific journalists and media outlets for more focused outreach.
- ContextEngine™ Technology: Advanced SEO techniques to improve online search visibility.
- PRTrax™ and PRpurls™ Tracking: Offers detailed analytics for monitoring press release performance.
- Accredited PR Professional Staff: Expert guidance and support from seasoned PR specialists.
- Social Media Sharing: Extends reach beyond traditional media to social networks.
- Comprehensive Media Coverage: Coverage across a wide range of media outlets for maximal exposure.
These features collectively make Send2Press a powerful tool for reaching targeted audiences, enhancing online visibility, and tracking the impact of press releases, catering to the diverse needs of its users.
Alternatives to Send2Press
While Send2Press offers distinct features for press release distribution, there are several other services in the market providing similar services with their own unique capabilities.
Here are a few alternatives to consider:
- PR Underground: Known for its affordable pricing and guaranteed Google News placement, ideal for small to medium-sized businesses.
- Marketwired: Offers extensive distribution options, suitable for companies targeting specific industries or markets.
- Meltwater: Provides advanced media monitoring and analytics, in addition to press release distribution.
- Newswire: Offers a comprehensive suite of distribution and media outreach services.
- PRLog: A free press release distribution service known for its wide reach and user-friendly interface.
Each of these alternatives offers various features and benefits, making them viable options depending on your specific press release distribution needs and goals.
Send2Press offers a comprehensive set of features for effective press release distribution, backed by its advanced technology and professional expertise. While it meets a variety of PR needs, those looking for an even more expansive approach might consider AmpiFire. AmpiFire’s innovative methods in content amplification complement traditional press release services, providing a broader strategy to enhance online presence and reach. This makes it a noteworthy option for anyone seeking to supplement their press release efforts with additional digital marketing tactics.
Together, Send2Press and AmpiFire provide a comprehensive suite of services for businesses aiming to maximize their media exposure. This combination can be particularly powerful for businesses looking to blend immediate media outreach with long-term content marketing and brand-building strategies.
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Frequently Asked Questions (FAQ)
Yes, Send2Press is designed for a wide range of users, including small businesses, PR agencies, and individual professionals across various industries.
Yes, Send2Press provides targeted distribution services, allowing press releases to reach specific industries, geographic locations, and media outlets.
Send2Press uses advanced SEO techniques and proprietary ContextEngine™ technology to enhance the online visibility of press releases.
Yes, Send2Press offers tracking tools like PRTrax™ and PRpurls™ to monitor the reach and impact of your press release.
Send2Press stands out with its guaranteed Google News placement, accredited PR professional staff, and advanced ContextEngine™ technology, ensuring a high level of expertise and effectiveness in press release distribution.