Marketwired Features, Distribution, Pricing & Alternatives

Innovative Marketing Team Analyzing Data and Media Strategies with Marketwired Solutions

What is Marketwired?

Imagine you’ve just baked the world’s most delicious cake and now it’s time to let everyone have a taste. That’s what Marketwired does with your news. It’s a platform that takes your press releases—the fresh-out-of-the-oven news about your business—and serves them up to journalists, media outlets, and the public. Marketwired is like your personal news distributor, making sure your story gets in front of the eyes that matter most.

But it’s not just about pushing your news out there; it’s about making an impact. Marketwired helps you target the right audience, whether that’s a niche group or a global stage. With tools to enhance your content’s visibility online, it ensures your news is easy to find, easy to share, and, most importantly, easy to act on.

Year Founded1983
Platform TypeNot specified
Key Features– Global press release distribution
– Industry-leading social media monitoring and analytics
– Fully integrated marketing communications platform for content creation, optimization, distribution, and measurement
Target AudienceFortune 500 enterprises, start-ups, marketing, public relations, and investor relations professionals
Domain AuthorityNot specified
Pricing PlanNot readily available. Marketwired’s pricing may vary depending on the services and features required.
An overview of Marketwired PR platform.

What is the difference between Marketwired and GlobeNewswire?

Marketwired, originally a Toronto-based newswire service known for distributing company press releases, underwent significant changes in its corporate journey. In 2016, it was acquired by Nasdaq, marking a pivotal moment in its history. This acquisition led to Marketwired’s integration into GlobeNewswire, a renowned global provider of press release distribution and regulatory filing services.

Following this integration, GlobeNewswire has further expanded its reach and capabilities, now operating under the umbrella of Intrado Digital Media. This strategic move has not only broadened the scope of services available but has also enhanced the overall offerings in the realm of press release distribution and media communication.

Is Marketwired Legit?

When you’re sending out your news, you want to know it’s in good hands. With Marketwired, legitimacy isn’t just a buzzword—it’s a promise. This platform has been in the business for years, earning its stripes through consistent service and a robust network of media contacts. It’s not some fly-by-night operation; it’s a respected player in the press release distribution world.

But don’t just take my word for it. The proof is in the pudding—or in this case, the success stories of businesses that have seen real results. From increased media coverage to spikes in web traffic, Marketwired has a track record of delivering for its clients. That’s the kind of legitimacy you can bank on.

Distribution with Marketwired

Getting your news out there is one thing; getting it out there effectively is another. Distribution with Marketwired is like having a megaphone that reaches across the globe. Whether you’re aiming for local buzz or international attention, this platform has the tools to amplify your message.

It’s not just about casting a wide net, though. Marketwired helps you target your distribution so your news lands with the right audiences. It’s the difference between shouting into the void and speaking directly to those who are eager to hear what you have to say. And with detailed analytics, you’ll know exactly how your message is resonating, allowing you to fine-tune your approach for even better results.

Following the integration of Marketwired into GlobeNewswire, the distribution networks and capabilities of the two are effectively combined. Customers can now expect the same extensive global reach and distribution data from both services. Here are some details regarding the distribution capabilities of Marketwired:

  • They distribute press releases and multimedia content in 150+ countries and 35 languages
  • They reach 158,000 media outlets and 92,000 journalists and bloggers
  • They have 30+ years of experience in the industry
  • They have 1,000+ newslines to target your news by geography, industry, and media type

How to Submit Press Release to Marketwired

Ready to get your news out there? Submitting a press release to Marketwired is like putting a stamp on a letter to the world. It’s your first step towards making an impact with your announcement. But before you hit send, you want to ensure everything is in tip-top shape. That means crafting a compelling story, fine-tuning your message, and targeting the right audience.

Marketwired’s submission process is designed to be user-friendly, guiding you through each step to make sure your press release is ready for the spotlight. It’s about more than just uploading a document; it’s about preparing your news to make the biggest splash possible.

Step-by-Step Guide for Press Release Submission

Here’s how to get your press release off the ground with Marketwired:

  1. Create Your Account: Sign up and log in to access the dashboard.
  2. Write Your Press Release: Use clear, engaging language to tell your story.
  3. Choose Your Distribution: Select the geographic and industry targets that align with your audience.
  4. Add Multimedia: Enhance your release with images or videos for more engagement.
  5. Review and Edit: Double-check for accuracy and clarity.
  6. Submit and Schedule: Send your release immediately or choose the perfect time for your news to break.
  7. Track Performance: Use Marketwired’s analytics to measure the impact of your release.

Remember, each step is crucial to the success of your press release. Take your time, focus on quality, and your news will be ready to make waves.

Pricing of Marketwired

When it comes to the cost of getting your news out there, Marketwired offers various pricing options to fit your budget and needs. Think of it as choosing a meal plan; you want the one that satisfies your appetite without leaving you overstuffed or still hungry.

store opening press release announcement

Marketwired’s pricing is structured to provide flexibility, whether you’re a small startup or a large corporation. You can opt for a single press release distribution or a package deal that suits a more robust communication strategy. Here’s what you might expect:

  • Single Release: Ideal for one-time announcements.
  • Monthly Packages: Perfect for regular news updates.
  • Annual Subscriptions: Best for ongoing, comprehensive press strategies.

The key is to consider the reach, features, and support you need to make your press release a success. Marketwired’s team can help guide you to the right choice, ensuring you get the most bang for your buck.

SEO Benefits of Marketwired

Let’s talk about getting your press release seen by the right people. With Marketwired, you’re not just shouting into the wind; you’re tapping into the power of search engine optimization (SEO) to make sure your news is discoverable. It’s like planting a beacon that guides your audience straight to your story.

Here’s how Marketwired gives your press release an SEO boost:

  • Keyword Optimization: Helps your release rank for relevant search terms.
  • Backlinks: Drives traffic to your website, enhancing your site’s authority.
  • Visibility: Increases the chances of your release appearing in search engine news sections.
  • Long-Term Value: Archived releases continue to provide SEO benefits over time.
  • Analytics: Shows you how your release is performing in search engines.

By leveraging these SEO advantages, Marketwired ensures that your press release isn’t just seen—it’s seen by the right people, at the right time, and in the right context. It’s about making sure your news doesn’t just make a splash; it makes waves that keep rippling outwards.

Features of Marketwired

When you choose Marketwired for your press release distribution, you’re unlocking a treasure chest of features designed to make your news stand out. It’s like equipping yourself with a Swiss Army knife for your communications strategy. Here are some of the standout features that Marketwired offers:

  • Wide Distribution: Your press release can reach a global audience, including journalists, bloggers, investors, and consumers.
  • Social Media Integration: Seamlessly share your news across social platforms to engage with your audience directly.
  • Real-Time Analytics: Gain insights into how your press release performs, with data on views, shares, and more.
  • Targeted Reach: Pinpoint the exact demographic or geographic audience you want to impact.
  • 24/7 Support: Access round-the-clock assistance to ensure your press release hits the mark.
  • Enhanced Multimedia: Add images, videos, and infographics to make your release pop.
  • SEO Optimization: Boost your online visibility and search rankings with optimized content.

These features are the building blocks of a successful press release campaign. Marketwired gives you the tools to construct a narrative that not only reaches but also resonates with your intended audience.

Alternatives to Marketwired

Sometimes you want to explore the neighborhood before you choose a house to call home. The same goes for press release distribution services. While Marketwired is a strong contender, there are other options out there that might better suit your specific needs. Let’s take a peek at some alternatives:

  • PR Newswire: A veteran in the industry known for its extensive network and reach.
  • Business Wire: Offers a suite of services, including multimedia and regulatory filings.
  • GlobeNewswire: Known for its international distribution and strong European presence.
  • eReleases: Caters to small businesses and startups with affordable packages.
  • Newswire: Provides a comprehensive platform with a focus on media engagement.
  • PRWeb: Offers online distribution with an emphasis on SEO benefits.

Each of these alternatives comes with its unique set of features, pricing, and distribution networks. It’s like choosing a flavor of ice cream—there’s no wrong choice, just the one that tastes best to you.

When it comes down to it, distributing your press release is about making sure your news not only reaches but also resonates with your intended audience. Marketwired is a tool that can help you achieve that, with its robust features, targeted distribution, and detailed analytics. But it’s not your only option. By considering alternatives, you can find the distribution service that aligns perfectly with your communication strategy and budget.

Remember, the success of your press release doesn’t just hinge on the distribution service you choose. It’s also about the quality of your content, the clarity of your message, and the engagement with your audience. Use the tools at your disposal to their fullest potential, and you’ll set the stage for your news to make a lasting impact.

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Frequently Asked Questions (FAQ)

What Types of Content Can I Distribute Through Marketwired?

Marketwired is versatile when it comes to the types of content you can distribute. From traditional press releases to multimedia content like images and videos, the platform can handle a variety of formats to ensure your story is told in the most engaging way possible.

Can Marketwired Help Me Reach My Target Audience?

Yes, Marketwired offers targeted distribution options to help you reach your specific audience. Whether it’s by industry, geography, or demographic, you can tailor your distribution to maximize the relevance and impact of your press release.

How Does Marketwired Compare in Pricing to Its Competitors?

Marketwired’s pricing is competitive and offers various options to suit different needs and budgets. While some competitors may offer lower prices, Marketwired’s value lies in its comprehensive features and robust distribution network.

What Reporting and Analytics Does Marketwired Provide?

After distributing your press release, Marketwired provides detailed analytics and reporting that give you insights into its performance. This includes metrics like views, engagement, and media pickups, which help you understand the reach and impact of your news.

Is There Customer Support Available If I Have Questions or Need Assistance?

Marketwired offers customer support to assist with any questions or issues you may encounter. Their team is available to help ensure your press release distribution goes smoothly and effectively.


  • Mae Facun

    Mae has a knack for making complicated concepts easy to grasp through content creation. She has written explicit and engaging content for different fields, such as SEO, home improvement, pets, sports, and healthcare. Now, she is perfecting her talent for creating persuasive PR. When she is not writing, Mae enjoys her hobbies of arts & crafts and sipping iced butterscotch coffee.