How to Write a Contest Announcement Press Release? Sample Template & Example

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Do you want to announce a contest to the general public? Are you planning on using a press release to attract the attention of potential participants? Or that of new sponsors and media?

How are you planning on creating a hook for your desired audience?  How do you make sure that they will be interested in reading your whole announcement and not only your press release headline?

After  reading this article you will be able to finalize a more polished press release which you can use in your daily work.

Before you can publish or send for distribution your press release, you might want to consider the following information about the content of the press release and make sure that you have crafted the most compelling press release possible.

Your Press Release should include the following information:

    • Catchy headline
    • Details about the contest
      • name
      • target audience
      • organizer of the contest, product or service behind it
      • sponsors
      • award date
      • entry fee, criteria
      • prizes
    • Release date
    • Quote from involved parties – organizers, participants (recommended)
    • Relevant image, organization logo (recommended)
    • Your website URL
    • Dateline
  • Boilerplate – About the artist; Contact Information (contact person, organization, address, phone)


Now you can have a look at the following press release: this example can help you generate ideas about the content of your press release. Bear in mind that the format and the style of the press release are also important.

PRZen California’s Landscape Photographer of The Year Contest 2017

San Francisco, CA, Release:  June 5, 2017.  For Immediate Release

PRZen and Victoria Johnson have announced the 2017  “California’s Landscape Photographer of the Year” contest – the competition aims to find best photographs of Californing from photographers from all over the world. This’s year’s top winner can win $20,000.

For a full list of eligibility criteria and older pictures of winning images visit

photo contest camera landscape

The competition, which is in its 13th year, has a prize fund of $20,000. $7,000 goes to the Landscape Photographer of the Year, $10,000 to the winners of the other adult categories and the youth prize, and $3,000 to second-placed images in the adult categories.

The main sponsor of the event is PMG Bank. Some of the sponsors are California Bridge LDT, Kodak Junkies, and Visit California. For the 4th year, the Awards are being held in association with Visit California to showcase the diversity of amazing moments and experiences that can be only be had on a trip across California.

People from all over the world are invited to participate. In addition to the monetary prize, people have the opportunity to win: professional cameras and equipment. Participants can send up to 3 photos for the following categories: landscape, classic view, living the view, urban, home, change of perspective, and youth.

Victoria Johnson, one of California’s leading landscape photographers and founder of the PRzen photography contest spoke about the contest:

“During the previous years, we have seen many hypnotic and contemplative quality pictures that act as an antidote to turbulent times. Many of those images suggest a peaceful emotional experience. I am sure that this year we will enjoy many new photos that have a composition that leads the eye on to the same infinite calm.“

From seashore lines and land patterns to romantic historic bridges, the photographs in the contest not only display the talent of their creators but also inspire visitors to explore and discover the wonders of California.

The deadline for entry is 30 July and the admission fee is $20. The winning images and those in the shortlist will be used for the creation of a photo book as well as a free exhibition that will be held in a gallery in San Diego from August 20th, 2017 through September 14th, 2017.

Full information can be found on the website:

Contact info:
Name: Victoria Johnson
Organization: Press Release Zen
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051


Here is a template that you can customize to create your own contest announcement in the right press release format.

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your contest: ]

[Insert a quote from a company representative related to the news]

[Write an additional paragraph to provide more details about the contest: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the participants, eligibility criteria, awards, location]

[Include a call to action and an URL address where the reader can find more information about the  contest]

[Boilerplate message about the company: insert the following information

Contact info:
Contact Person:

A press release campaign is the best thing that can happen to your contest. Now that you know how to prepare it, go and implement it.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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