How To Write A Laboratory Press Release? Sample Template & Example

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One of the most effective ways to spread the word and attract the attention of potential attendees is via online press release distribution.

Are you struggling to find new ways to promote your laboratory services online? Are you spending a fortune on facebook ads, pay-per-click programs and email marketing campaigns but seeing zero return on your investment?

Read on to find out how crafting an effective press release can give you the exposure you need to expand your market reach and attract new clients.

Need a press release for your lab? We’ve got a free template and sample to help you write the perfect one. With this list of tips, you’ll be a pro in no time.

Perhaps you have just published new research? Maybe you’ve updated testing procedures and security protocols? You might be trying to attract investors to fund new projects and equipment. Whatever your aim, having the right kind of content online is key to growth in the digital age. A good press release is the bedrock of any campaign, even in today’s social media-centric world.

While the format has been around since the inception of print media, press releases are still as effective and relevant today as they ever were. They distill the essentials of your organization and the services you want to promote in one easily digestible, newsworthy format.

By using a tried and tested template for writing press releases, you could be enjoying blanket coverage on national news channels, and seeing your laboratory ranking at the top of organic Google searches.

You may be an expert in the field of science but putting your message across to the market requires a different set of skills. With so much competition for businesses online, the right press release ensures higher ranking in local directories, targets services to locations of your choice and helps you build a sustainable future for your laboratory.

Your Press Release should include the following information:

  • Catchy headline
  • Company website URL Link
  • Details about your laboratory: Your services, recent successes, research focus or related topics
  • Quote from director or client (Recommended)
  • Dateline: What’s being launched and when
  • Relevant Image: Brand logo, lab shots or technicians at work (Recommended)
  • Boilerplate: Contact and general lab information


Below you can find a free sample which can help you in your writing efforts. Use the information as an inspiration and to generate ideas for your press release campaign.

Spelan Labs Launched Chromosome And Protein Analysis For DNA Mutation And Anti-Fraud Genetic Testing

Chesapeake, VA , Release:  August 16, 2020.  For Immediate Release

Spelan Labs, medical sample specialists based in Chesapeake, VA have launched updated genetic testing services. The company is offering state-of-the-art analysis of patient swabs for physicians and medical professionals.

More details can be found at

The highly-respected laboratory specialize in genetic profiling, helping doctors improve the accuracy of their diagnoses and the efficacy of resulting treatment. The company’s latest expansion ensures swift and verified results, giving clients peace of mind against the growing threat of fraudulent testing scams.

Genetic testing is a form of medical analysis that identifies changes in a patient’s DNA sequencing. This includes study of proteins, monitoring activity levels and amounts using biochemical testing procedures. Gene testing can trace mutations in human DNA to help predict susceptibility to various disorders and illnesses, while chromosome analysis can help explain genetic conditions.

The genetic testing industry has seen an increase in fraud with many doctors being bribed to order costly genetic testing for patients who did not receive treatment beyond nominal consultation. Spelan clients’ are assured of a service with integrity and accountability at every stage.

The company provide genetic testing for a range of conditions, including hereditary heart disease. Clients can also order neurodegenerative carrier screening to identify the potential for recessive inheritance, along with precision analysis for immune response.

In addition, Spelan clients can now offer their patients non-invasive prenatal screening tests, as well as hematological and pharmacogenetic analysis.

All tests can be ordered through the Spelan Labs online portal. Collection kits are supplied with all the necessary sample equipment, along with return shipping labels to ensure a prompt service.

Led by microbiology expert James Lee, the lab team pride themselves on industry-leading customer support, fast turnaround times, and cutting-edge laboratory diagnostic technology. The laboratory state-of-the-art IT systems provide secure, round-the-clock, online access to patient results from anywhere.

A spokesperson said, “Spelan’s genetics specialists are standing by to provide expert guidance regarding the genetic counseling needs of patients and the clinical decision support demands of physicians.”

With the launch of their updated genetic testing services, Spelan Labs affirm their reputation for secure, anti-fraud, laboratory diagnostic solutions for doctors and patients nationwide.

For more information, please visit


Writing press releases is one of the most effective strategies for getting your laboratory’s name into the media. This template has everything you need to get started.

[Headline Of The Press Release]

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from the owner, employee,  a person related to the news]

[Write an additional paragraph to provide more details about the announcement

try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the laboratory]

[Include a call to action and an URL address where the reader can find more information]

[Boilerplate message about the laboratory: insert the following information

Contact info:
Contact person:

Your next press release is waiting for you.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.