Press Release Templates for New Special Offer, Discount & Promo Announcement: Samples & Example Formats

In This Guide:

  • 10 key components every special offer, discount, and promo press release must have.
  • 1 customizable press release template to announce new special offer, discount, and promo.
  • 1 hypothetical press release samples to inspire you to start writing.
  • 20 copywriting and distribution tips for your press release.
The words "sale" on a black background.
In this comprehensive guide, learn how to write and distribute compelling press releases to announce new special offer, discount, and promo.

The Anatomy of a Killer Press Release for New Special Offer, Discount & Promo

Let’s dive into the nuts and bolts of constructing a press release that not only grabs attention but also drives action for your new special offer, discount, or promo.

1. Opening Marks
Start with a clear “For Immediate Release” to inform journalists that the information can be published as soon as it’s read. Don’t overlook this; it sets the tone and pace.

2. Headline
Your headline should be a show-stopper. Journalists sift through dozens, if not hundreds, of press releases a day. Make yours pop.

Do’s and Don’ts of a Headline
-Do: Use action verbs and clear language.
-Don’t: Use jargon or too many words.

Hypothetical example:
-Good: “50% Off All Widgets This Weekend Only!”
-Bad: “WidgetCo Announces a Limited-Time Reduction in Prices of Widgets”

3. Sub-Headline
Sub-headlines offer you a second chance to grab attention.

Do’s and Don’ts of a Sub-Headline
-Do: Supplement the headline with additional compelling info.
-Don’t: Simply rephrase the headline.

Hypothetical example:
-Good: “Get Your Hands on Quality Widgets at Half the Price”
-Bad: “Special Widget Sale for Limited Time”

4. Date & Location
Include the release date and origin city of the press release. Tuesday mornings are generally the best time to release your press release to get maximum exposure. Why? Monday is catch-up day, and by Friday, people are mentally checking out.

5. Introduction Paragraph
First impressions matter. Your opening paragraph should offer the who, what, where, when, and why in a concise manner.

6. The “Why” or Body
The press release should make it clear why this special offer matters to your target audience.
Some compelling reasons you can use for the audience to care about your special offer, discount, or promo:
-Unbeatable price
-Limited availability
-Seasonal relevance

7. Call-to-Action
Don’t assume the reader knows what to do next. Guide them. To create a CTA that converts, use strong command verbs like “find,” “buy,” or “discover.” For example, “Grab yours now before they’re gone!”

8. Boilerplate
This is your organization’s bio, and it’s more than a footnote. Think of the boilerplate as a “who we are” section. It lends credibility and offers background information about the company.

9. Contact Information
Include the name, title, email, and phone number of the person journalists should reach out to for more information. You’d be surprised how often this crucial detail is overlooked.

10. Closing Marks
Finish with a firm “###” to signify the end of the release. This traditional marking ensures the reader knows they’ve reached the end.

There you have it—a thorough rundown on crafting an irresistible press release for your next special offer, discount, or promo. Get this right, and not only will you get eyes on your news, but you’ll convert those eyes into action.

Press Release Template for New Special Offer, Discount & Promo

Use this as your skeleton structure for crafting a persuasive press release to announce new special offer, discount and promos. Replace the bracketed text with your own information.

For Immediate Release

Headline: [Your Special Offer in 10 Words or Less]
Sub-Headline: [Complementary Information for Your Special Offer]

City, State, Date – [Your Company Name], a leader in [Your Industry], is ecstatic to unveil a [new special offer/discount/promo] aimed at [Target Audience].

Lead Paragraph:
[Your Company], known for [brief description of what your company does], is announcing a [Special Offer/Discount/Promo] starting [Date]. This game-changing deal aims to [Why this offer is significant, e.g., “provide customers with an unmatched value proposition”].

The ‘Why’:
This extraordinary offer comes at a time when [Insert a compelling reason why the audience should care about this offer, e.g., “consumers are actively seeking cost-effective solutions”].

Details of the Offer:
What: [What exactly is the offer]
When: [Start and end date]
Where: [Locations the offer is valid]
How: [How to take advantage of the offer]

Don’t miss out! [Insert CTA, e.g., “Claim your discount now before supplies run out!”]

[Your Company Name] has been a pioneer in [Your Industry] since [Year]. With a mission to [Company Mission], [Your Company Name] continues to offer top-of-the-line [Products/Services] that aim to [Solve a Problem/Meet a Need].

Contact Information:
Media Contact: [Name]
Position: [Title]
Phone: [Phone number]
Email: [Email]


Just plug and play with this template. Drop in your details where they fit, and you’ve got yourself a ready-to-release announcement for that special offer, discount, or promo. Simple as that.

Press Release Sample for New Special Offer, Discount & Promo

For Immediate Release

Headline: Unbeatable Summer Savings: 50% Off All Sunglasses
Sub-Headline: SunnyDays Optics Slashes Prices to Make Your Season Shine

New York, NY, July 1, 2023 – SunnyDays Optics, a leading innovator in high-quality eyewear, is thrilled to announce a 50% off sale on all sunglasses for the entire month of July.

Lead Paragraph:
SunnyDays Optics, renowned for revolutionizing protective eyewear, is introducing a can’t-miss Summer Savings event starting July 1, 2023. This sensational sale aims to help customers beat the heat without breaking the bank.

The ‘Why’:
Our exclusive summer promotion arrives just as consumers are planning their outdoor activities, offering a cost-effective solution to keep their eyes safe and stylish.

Details of the Offer:
-What: 50% off all in-stock sunglasses
-When: July 1-31, 2023
-Where: All SunnyDays Optics retail locations and online store
-How: No coupon needed—discount automatically applied at checkout

Sizzle in style this summer! Grab your dream pair now before the sun sets on this deal.

SunnyDays Optics has been a frontrunner in eyewear innovation since 2010. With a mission to protect and perfect vision, SunnyDays Optics consistently delivers top-notch sunglasses designed to meet every individual’s needs.

Contact Information:
-Media Contact: Jane Doe
-Position: Communications Manager
-Phone: (555) 123-4567
-Email: [email protected]


So there it is—a finely-tuned example that leverages every critical element of a killer press release.

This isn’t just theory; this is how you grab attention and provoke action. Use this sample as your compass to navigate the world of impactful press releases for new special offer, discount, and promo.

Copywriting Tips for New Special Offer, Discount, and Promo Press Releases

Alright, let’s get into the nitty-gritty of specialized copywriting tips that will elevate your special offer, discount, and promo press releases to the next level.

Price Anchoring: Always mention the original price before introducing the discounted rate. This frames the savings in a way that maximizes perceived value.

Use Scarcity and Urgency: Add a sense of urgency by using phrases like “limited-time offer,” “while supplies last,” or “ends soon.” This pushes the reader to act faster.

Highlight Exclusivity: Use language that makes the reader feel they’re part of an exclusive club by taking advantage of your offer. Words like “VIP,” “select customers,” or “exclusive access” can be powerful.

Incorporate Social Proof: Mention any celebs or influencers who love your product, or add quick testimonials to lend credibility.

Use Strong Action Verbs: Especially in your headline and CTA, use action verbs like “Grab,” “Snatch,” “Secure,” or “Claim” to induce action.

Scarcity pushes your audience to get the deal as soon as possible so that they don’t miss out.

Underline the Savings: Don’t just say “50% off,” also state what that equates to in dollar amounts, e.g., “Save $50 today!”

Overcome Objections: Preemptively address common objections like “too expensive” or “too complicated” within the body of the press release.

Add a Bonus: If you can, throw in an additional, smaller offer as a bonus (like free shipping) to sweeten the deal.

Highlight Risk Reversal: If you offer a money-back guarantee or a free trial, make it prominent. This lowers the perceived risk and smoothes the path to conversion.

Enhance Readability: Break up long paragraphs and use bullet points for easy skimming. The easier it is to read, the more likely the message will be absorbed.

Triple-Check for Errors: Spelling or grammatical errors can undermine credibility. Always proofread, then proofread again.

Legal Fine Print: If there are conditions to the offer, state them clearly but concisely to avoid misunderstandings and to maintain trust.

If you strategically implement these tips into your press releases for special offers, discounts, and promos, you’ll not only capture attention but you’ll also convert that attention into action. It’s not just about informing; it’s about persuading. So, arm yourself with these tips and start writing like an effective press release template.

Distributing Your New Special Offer, Discount & Promo Press Release

You’ve crafted a meticulously written press release for your new special offer, discount, or promo. What next? If your masterpiece is sitting in a folder on your desktop, it’s like a billboard in a desert. No one will see it, and that’s a tragedy. Let’s get that press release where it belongs: in front of eyeballs. Here’s how:

Choose the Right Platform: A great press release deserves a grand stage. Choose a distribution platform that aligns with your target audience. That might be trade journals, local newspapers, news sites like Bloomberg, or specialized online platforms.

Leverage Social Media: Never underestimate the power of a well-timed tweet or a captivating Instagram post. Sharing your press release across social media channels will multiply its reach.

Send Direct Emails: It’s old school, but it works. Send the press release directly to bloggers, journalists, and influencers who have a following that would be interested in your special offer.

AmpiFire: For a more streamlined, automated approach, platforms like AmpiFire can be a balanced option. They provide a wide network to disseminate your press release, making sure it hits multiple platforms for maximum visibility.

With AmpiFire, you can distribute your press releases for new special offer, discounts, and promos in various formats, across multiple sites.

Local Media: If your offer is specific to a location, don’t forget the small but mighty local newspapers or community blogs. A single story from a local journalist can have a massive impact.

Consider Timing: The timing of your press release can make or break its success. For instance, releasing it on a Tuesday morning can yield more reads than, say, a Friday evening when everyone’s offline.

Monitor and Tweak: After distribution, track how your press release is performing. Are people clicking on it? Are they sharing it? Use analytics to tweak your strategy for future campaigns.

Engage with Responders: If someone comments or shares your press release, engage with them. Answer their questions and thank them for their interest. This not only builds goodwill but also amplifies your message.

Your press release is your trumpet call to the world. Make sure you’re blowing it loud and clear, in all the right places. Distributing it effectively is not just a suggestion; it’s a necessity.

There’s a way to push your press releases for new special offers, discounts, and promos to a wider audience. 

Discover AmpiFire and get your press release templates be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

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Frequently Asked Questions

Why should I even care about the anatomy of a killer press release?

You should care because the anatomy of a killer press release is your roadmap to grabbing attention and generating buzz. Think of it as the DNA of your success. Miss one element, and your press release can flop, taking your special offer with it. Trust me, you don’t want to be the only one at your own party.

Can’t I just wing it with a generic template for my special offer press release?

No, you can’t just wing it. A specialized template for your new special offer, discount, or promo is essential for cutting through the noise. Why? Because your audience is bombarded by generic content all day. They want something that feels tailor-made for them. If you opt for a generic template, you’ll blend right in, and not in a good way.

What’s this hype about AmpiFire for distributing my press release?

Ah, AmpiFire. It’s the all-in-one digital marketing software that’s geared towards getting your content the visibility it deserves. No, it’s not a magical cure, but it can give your press release that extra push. It’s a reliable option among many, but remember, the ultimate success depends on your content and timing.

Do I really need to follow specific copywriting tips?

Absolutely, you do. Specialized copywriting tips for new special offers or promos are your secret sauce. They help you dial in on what makes your offer unique and compelling. You’re not just writing; you’re persuading, engaging, and, above all, selling.

Is the timing and day of the press release that crucial for maximum exposure?

Yes, timing and the day of your press release are crucial. Ever heard the phrase “timing is everything”? Well, it wasn’t talking about love; it was talking about press releases. The right time could be the difference between your release being at the top of the inbox or buried under cat videos and spam.


  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.