How to Write a Theatre Play Production Press Release ? Sample Template & Example

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Do you want your theatre or cast on the cover of the main art magazines in your city? … Yes, of course.

Do you want your play invitation featured on high authority media sites?

On ArtForum, Juxtapoz, LensCulture or ArtNews or on any other of your liking?

Do you want to see a full theatre hall on the day of the premiere?  Hell, yeah.

Now here is a bolded, underlined and italicized fact:


Press release marketing is the secret sauce that you need to grow your authority in the industry and your audience in the theater halls!  


We hope this end goal will keep you amazed, uplifted, inspired and encouraged to hone your press release writing skills to market your theater performance while our recommendations will give you a boost in how to position and market your event.

Let’s put away all the excuses and get your powerful press release done, submitted and distributed. Let’s take your previous work of art to another level.


Spread Your Message On Big News Platforms

“I can’t take the theater side our of myself.”

– Laura Bell Bundy

You know you have a message your audience wants to know more about, you have an event they want to attend …  You need to do a deep dive into it and create a compelling reason for them to discover it.

And these results do not require any heavy dose of luck but just a clear understanding of the press release format.

Don’t waste your time and energy on something that will not work and will not get featured even in a local newspaper or a more modest blog.  Use the following recommendations to craft a press release that can help you initiate a quality interaction with your target audience and media journalists.


The Stage, The Camera, The Sound Booth & The Great Media Coverage

“It was only in the theater that I lived.”

– Oscar Wilde.

It’s understandable you might have a  lot to say about the upcoming theatre performance, about the cast, the plot, the theme or the director, but you should not get carried away. Try to keep your press release as tight as possible by focusing the information on the most important points.

Anything else that you add might distract your target audience from the message and set them away.

The details you can post on a page designated specifically for this theatre play and drive the traffic to this page with an URL in your press release.

theater performance press release play

What are the basic elements you needed to create a captivating news announcement that attracts more viewing audience? This is our one-page checklist to get you started with the press release writing fun.


Your Press Release should include the following information:

  • Catchy headline
  • Details about the play
    • name
    • location
    • genre, theme
    • additional interesting facts about sets, costumes, makeup, special effects (recommended)
  • Quote from involved parties – director, actors, theater manager  (recommended)
  • Relevant image: company logo, cast, actors(recommended)
  • Company website URL
  • Release date
  • Dateline
  • Boilerplate – about the company;
  • Contact information (contact person, company address, phone)


Good Publicity, Positive Media Attention & A Tingly Feeling of Anticipation

The word theater comes from the Greeks. It means the seeing place. It is the place people come to see the truth about life and the social situation.

Stella Adler

Living in a city is interesting, to say at least. Surrounded by world-class restaurants, shops, theaters, museums, galleries, gyms, and one and on, the choices for activities are immense.

When you decide to publicize your theatrical event with a press release campaign, please don’t forget to let your readers know how they will feel after watching your theater play…

Tell them more about the magic of the theater and  that they will participate in an entertaining, uplifting and inspiring event:

  • Will they see a performance that will make them feel more hopeful about humanity and the world or more confident?
  • What will they experience? When was the last time you think they went to the theater?
  • When do you think they last saw a play or even just visited a good old-fashioned cinema?
  • Will there be an extraordinary story that will absolutely move them and touch their heart?

Such details will make them look forward to the day of your performance and encourage them to share your invitation with family and friends… Make them excited about their next visit to the theater.



As you don’t want your press release to fail but want to flip the odds in your favor and really attract the attention that your news deserves, check out this example of a successful press release.

If you examine it closely, you’ll notice that even though the press release example doesn’t have  a strong focus on a protagonist, antagonist and on a particular conflict that needs to be resolved, it still resembles a theatre performance script: it creates a story.

theater play press release

Here’s how you can write a press release that gets the REAL RESULTS..

that your readers are guaranteed to love… quickly and effectively … so you can get more media attention and more viewers.

Victoria Johnson & Community Ensemble Zen Present Midsummer Night’s Dream

San Francisco, CA, Release: August 16, 20. For Immediate Release

Oasis Theatre’s annual tradition returns September 15-October 21 with a modern interpretation of Shakespeare’s Midsummer Night’s Dream by Victoria Johnson’s Community Ensemble Zen.

After 2019’s record-breaking inaugural reimagined production brought Shakespeare’s timeless story beyond the stage and into the aisled and lobbies, Oasis Theatre Center is proud to announce the return of Midsummer Night’s Dream, directed by Victoria Johnson. This family-friendly production runs from September 15 till October 21 in the Oasis Theatre.

Interesting parties can learn more about the show and book or purchase tickets by visiting

Victoria Johnson’s reading of the Shakespearean magical story is combined with modern tunes, new dance choreography, and enhanced special effects.

“The music has been specifically recorded for the play, helps immerse into an unforgettable experience. Together we will not only ponder over our most cherished dreams but will unleash our potential to realize them.”

Featuring a cast of professional actors, including the well known to the San Francisco community veterans Daniel Parker, Sue Clark, and Greg Carol,  the show will take the audience to a magical journey. Oasis’s latest reimagining of this annual tradition of summer performances and gatherings has been honored with acclaim by audiences and critics alike, praising Johnson’s Community Ensemble, in particular.

Single tikcets range from $50-$70 and are on sale online at and also in person at the Oasis Theatre Ticket office, located at 54 Lombard Street.

Contact info:
Name: Victoria Johnson
Organization: Oasis Theatre
Address: Buena Vista & Haight Street, San Francisco, CA 94117
Phone: +1-880-706-6051

Now you can move on to the real point of writing a press release: your job to organize your press release in a way that makes it easy for readers to view it, scan it, and digest the story quickly and effectively.

Use the following press release template to craft your theatre play announcement.



We have built this template for you that includes all necessary elements that you can customize to match your style and tone. It’s the fastest way to start crafting an effective press release. Just add all relevant information about the

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a theatre representative related to the news]

[Write an additional paragraph to provide more details about the performance: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the play]

[Include a call to action and an URL address where the reader can find more information about the actors, the plot, tickets]

[Boilerplate message about the host organization: insert the following information

Contact info:
Contact Person:

Feel free to take this template for a test drive. We’re sure you’ll love the results because we have invested years into creating amazing press release campaigns for our clients from all corners of the world. We know our industry and know what works.

May this article help you bring many communities and generations together for an unforgettable experience in the theatre.

Let us know in the comments if you’re stuck on anything or if you have any questions. And if you decide to use our template and follow our recommendations, feel free to share the results of your press release marketing campaign.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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