How to Submit a Press Release to The Economist & Get Backlinks

The Economist is renowned as a news source in multiple sectors, including politics, business, and finance. Being able to get your press release published on their site can help your business to growth exponentially.

The Economist Press Release vs. Submitting a News Story Tip

First things first, let’s talk about The Economist. If you’re looking to spread the word about your business, project, or idea, The Economist stands as one of the premier platforms to consider. The Economist is renowned for its insightful analyses, in-depth reports, and sharp commentary on international news, politics, business, finance, science, technology, and culture. Therefore, getting your press release or news tip published here can position your brand or story before an influential and well-informed audience, potentially leading to significant exposure and credibility.

Online tools like Smilarweb allow you to investigate the reach that news sources like the Economist have.

Press Release vs. News Submission

Now, onto the crux of the matter: the difference between publishing a press release directly on The Economist and submitting a news story tip.

  • Press Release: This is essentially a prepared statement or announcement that you’d like the media, in this case The Economist, to share with its audience. When you submit a press release to The Economist, you’re hoping they’ll publish it verbatim or with minimal edits. Think of it as a pre-packaged story that you present to them, ready for publication. Ideally, it should be relevant to current events or trends and resonate with The Economist’s audience.
  • News Submission: Unlike a press release, a news submission is more of a tip or a lead. You’re essentially tipping off a journalist or editor about a potential story. It’s more organic and may not be as polished or finalized as a press release. However, because it’s a unique angle or insight you’re offering, if it grabs their attention, the journalist may decide to delve deeper, conduct interviews, and craft a story around it.

In essence, while a press release serves to announce, a news submission aims to spark interest and curiosity. Both have their merits, but it’s essential to determine which approach aligns best with your goals.

For instance, if you’ve launched a groundbreaking product and want to announce its features, benefits, and availability, a press release might be the way to go. On the flip side, if you’ve stumbled upon some exclusive information or a unique angle on a trending topic that you believe The Economist’s audience would appreciate, submitting it as a news tip could be your best bet.

How to Contact The Economist to Feature Your Story

Before you even think about hitting that ‘send’ button, you need to research the best way to contact The Economist. Remember, you’re pitching to a renowned publication with an avalanche of emails flooding their inbox daily. Below you will find a partial list of journalists that work for the publication.

Contact Information for The Economist

Additionally, you can reach out to The Economist with your press release or news tip directly.

To contact the data-journalism team, contact them at [email protected].
For general inquiries, you can reach them through their Contact Page.

Finally, to contact the press team, you can find contact information on their Media Page.

The Do’s and Don’ts of Contacting The Economist


  1. Research: Familiarize yourself with The Economist’s style, recent topics, and the kind of stories they cover. Tailor your pitch accordingly.
  2. Be Concise: Get to the point fast. While it’s essential to offer context, avoid overwhelming them with unnecessary details.
  3. Be Timely: If your story relates to a current event or emerging trend, highlight that.
  4. Provide Value: Emphasize why your story is important for The Economist’s readership.


  1. Don’t Spam: If you don’t get a reply immediately, don’t flood their inbox. Give them some time.
  2. Avoid Generic Pitches: “I have a story you might like” is too vague. Be specific about what you’re offering.
  3. Don’t Get Discouraged: If they pass on your story, it’s not personal. Use it as a learning opportunity and refine your approach.

Remember, regardless of the medium, always be respectful and understanding that they have editorial guidelines and constraints. Approach with professionalism and humility. Your story deserves to be heard, but it’s all about presenting it in the right light.

How to Submit a Press Release & Publish Directly on The Economist

Navigating the vast corridors of media publications can be a daunting task. Therefore, when it comes to reputable publications like The Economist, Bloomberg, or FactSet it’s essential to be equipped with the right strategy.

The Submission Process

  1. Research: Before even penning down your press release, you need to be familiar with The Economist’s content. Understand their tone, the subjects they prioritize, and the gaps your story might fill.
  2. Craft with Care: After research, it’s time to write your press release. Prioritize clarity, accuracy, and relevancy. Make sure your story and message align with The Economist’s core values and will resonate with their audience.
  3. Choose the Right Channel: The Economist covers various topics. Identify the most appropriate segment for your story. For instance, a tech innovation might best fit their ‘Science & technology’ section.
  4. Engage with Multimedia: The Economist and other premier platforms highly value multimedia. Attaching high-resolution images, infographics, or even video clips to support your press release can give you a better chance of getting published.

Ease Your Journey with AmpiFire

Navigating media waters can be choppy. That’s where platforms like AmpiFire come into play. AmpiFire can streamline your press release distribution process, increasing your chances of getting noticed. While no platform can guarantee placement, having a partner like AmpiFire, which understands the nuances of press release distribution, can be a valuable asset in your toolkit. You can learn more about AmpiFire, including customer success stories, on their website.

AmpiFire 2.0
AmpiFire takes your press release and converts it into various formats before distributing it to many high-authority sites.

Remember, while getting featured on The Economist is an achievement, the essence lies in the story you’re telling. Make it compelling, relevant, and timely, and the doors will open.

How to Get a Backlink from The Economist

Before we dive deep into the sea of backlinking strategies, let’s make sure we’re all on the same page. In the simplest terms, a backlink is a hyperlink from one website that leads back to your website. Think of it as a bridge connecting two islands on the vast digital ocean. And when that bridge originates from a prestigious platform like The Economist, it’s not just any bridge—it’s a golden one.

Strategies to Secure that Coveted Backlink from The Economist

1. Offer Unique Value The Economist won’t link to just any content. Your material needs to stand out. Provide unique insights, extensive research, or an exclusive interview that adds substantial value to their audience.

2. Engage in Genuine Collaborations Instead of just pitching your content, consider collaborative ventures. Organize an event, create a research paper, or even co-author an article. Joint ventures can often pave the way for organic backlink opportunities.

3. Write Insightful Comments and Engage on Their Platform Active participation on their articles, especially by adding value through your comments, can get you noticed. However, ensure your comments are insightful, relevant, and not self-promotional.

4. Leverage Relationships If you or someone in your network has a contact at The Economist, leverage that relationship. A warm introduction can make a significant difference.

5. Offer to Be a Source Journalists are always on the hunt for credible sources. Platforms like HARO (Help A Reporter Out) connect journalists with industry experts. Be available, be credible, and most importantly, be helpful. Your expertise could lead to a mention and a backlink.

But remember, securing a backlink from The Economist or any esteemed publication isn’t just about the link itself. It’s about forging relationships, offering genuine value, and becoming a trusted voice in your industry. When you approach it with this mindset, the golden bridge isn’t far from your reach.

Securing a backlink from The Economist can seem like an impossible task, but remember not to give up! The rewards are worth the effort.

Use AmpiFire to Publish to The Economist

Unfortunately, AmpiFire does not provide a direct avenue to post on The Economist. However, the value of AmpFire extends beyond one platform. Navigating the digital landscape can be daunting, especially when you aim to land your content on platforms as esteemed as The Economist. AmpiFire emerges as an invaluable tool in this endeavor, streamlining the process and maximizing your chances of success. AmpiFire, at its core, is a content amplification platform. It takes your content, whether it’s a press release, an article, or any other form of content, and distributes it across a myriad of platforms, including high-authority sites, news outlets, blogs, podcast directories, and more.

The Benefits of AmpiFire Premium

Among the vast network that AmpiFire taps into, it offers a premium service which can target specific high-caliber platforms. This means that AmpiFire’s premium service can push your content directly towards sites, increasing the chances of your content being noticed, considered, and potentially published. AmpiFire’s premium service offers:

  1. Streamlined Process: AmpiFire’s dashboard is user-friendly. Once you have your content ready, the platform guides you through a simple process of submitting and amplifying your material.
  2. Targeted Distribution: Instead of casting a wide net and hoping for the best, AmpiFire’s premium service strategically places your content where it matters most.
  3. Time Efficiency: Crafting content is time-consuming enough. AmpiFire saves you the added effort of individual submissions and follow-ups.

Breaking into renowned platforms can be challenging, but not impossible. With tools like AmpiFire, the distance between your content and platforms like The Economist is significantly reduced. By leveraging its premium service, you stand to enhance your brand’s visibility and credibility in the global market.

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Ready to amplify your content’s reach and credibility? Don’t miss out on leveraging platforms like The Economist and services like AmpiFire. Are you content with your current reach, or do you aim for the stars?

Frequently Asked Questions

Why Would Anyone Prefer The Economist for Press Releases Over Other Platforms?

When we consider The Economist’s credibility, it boasts a readership of millions, with a reputation for quality and trustworthiness. Compared to other platforms, such as BBC or CNN, The Economist focuses specifically on a well-educated, policy and business-oriented audience. This makes it an ideal choice for targeted press releases.

Is There Any Distinct Difference Between a Press Release and a News Story Tip on The Economist?

Yes, there’s a discernible difference. A press release on The Economist is typically a formal announcement or information piece from a company or organization. In contrast, a news story tip is more of an informal suggestion or lead that might be of interest to journalists.

How Should One Approach The Economist to Feature Their Story?

The feeling of approaching such a renowned platform can be intimidating. The key is to introduce oneself professionally, emphasizing the relevance and importance of the story, and ensuring it aligns with The Economist’s audience and themes.

Are There Any Specific No-Nos When Contacting The Economist?

Indeed, one must avoid being overly promotional or using heavy jargon. It’s crucial to be clear, concise, and respectful, ensuring your story is of genuine interest to their readership.

How Beneficial Is Submitting a Press Release to The Economist for My Business?

Tremendously so. Featuring on The Economist not only provides exposure to a vast, educated audience but also lends credibility to your brand or message, setting you apart from competitors who might be featured on lesser-known platforms.

Does The Economist Offer Backlinks and Why Are They Important?

Absolutely. The Economist can provide backlinks to your site. These backlinks are invaluable as they improve your site’s SEO ranking, driving more organic traffic and increasing online visibility compared to sites without such high-quality links.

AmpiFire Claims to Help Publish Directly to The Economist. How True Is This?

It’s accurate to an extent. AmpiFire’s premium service targets specific high-caliber platforms like The Economist, but does not submit to The Economist directly. It amplifies the chances of your content being noticed, though final publication decisions rest with The Economist’s editorial team.

How Does AmpiFire’s Premium Service Compare to Other Content Distribution Services?

While there are numerous content distribution platforms out there, AmpiFire’s premium service stands out due to its targeted approach, specifically aiming at high-authority sites like The Economist, which many other services might not access.

What’s the Essence of the AmpiFire Premium Service?

The AmpiFire premium service streamlines the content submission process to high-authority platforms, saving time, and increasing chances of content visibility on renowned platforms compared to regular services.

Can’t I Just Approach The Economist Directly Instead of Using AmpiFire?

Certainly, you can. However, using AmpiFire’s premium service ensures a streamlined, efficient approach, increasing the likelihood of your content being noticed amidst the myriad of submissions a platform receives daily.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.