Are you running out of ideas as to how to promote your construction company online? Are you spending a fortune on facebook ads and pay-per-click programs but seeing poor returns for your investment? Read on to find out how crafting an effective press release can do more for your business without the need for costly marketing.
While press releases might seem to be a throwback to the era of print media, in reality their relevance has never diminished. Content is king in the digital world and success in the construction industry has always relied on word of mouth. A well-written press release combines both of these essentials in one easily digestible, newsworthy format.
Did you know that by using a tried and tested formula for press releases, you could be enjoying blanket coverage on national news channels, and seeing your construction business ranking at the top of organic Google searches.
Much like a building project, online visibility, credibility and market reach requires solid foundations. A press release can show your business in a new light, reach new customers and, using the right approach, turn your services into a marketable, engaging prospect.
With so much competition for custom, the right press release ensures you rank highly in local directories, targets your services to locations of your choice and helps you become the first call for clients seeking contractors in your area.
Your Press Release should include the following information:
- Catchy headline
- Details about your construction business (services, promotions, areas served)
- Quote from owner or customer (Recommended)
- Company website URL Link
- Relevant Image: brand logo, recent projects or an owner portrait.( Recommended)
- Boilerplate: contact and general company information
– SAMPLE PRESS RELEASE –
Below is an example of how a press release for a construction business might look.
Aurora CO Owner Representation For Warehouse Redevelopment Construction Launch
Aurora, CO, Release: December 16, 2021. For Immediate Release
Colorado Contractors, construction management specialists based in Denver, CO, have launched updated services for business and property developers in Aurora, Englewood and the surrounding areas. The launch offers owners’ representation solutions, oversight and co-ordination on all aspects of construction projects.
More details can be found here https://coloradocontractors.com.
The company provide expertise in large-scale renovations such as their recently completed warehouse renovation and construction of a creative, co-working campus in Englewood, CO.
Third party project management is growing within the construction industry. As building becomes more technically complex and the economic outlays and risks increase, hiring dedicated and experienced professionals to oversee projects is fast becoming standard practice.
Colorado Contractors can look after every aspect of a project from initial feasibility studies, design, budget management and timelines, to work schedules and adherence to all local, state and federal regulatory standards.
The company’s owners’ representative services provide project management beyond construction completion dates. They can organize and co-ordinate electrical services, plumbing, furnishings and maintenance to ensure the owner’s vision is seen through to conclusion. By acting as an owner’s ‘eyes and ears’ during the construction phase, Colorado Contractors help avoid costly miscommunications.
The company offer expertise across a range of construction sectors, from commercial property redevelopment to residential construction. They have overseen projects as diverse as churches, yacht clubs, movie theaters and wine bars, as well as multi tenant dwellings and luxury homes.
Founded in 1992 by certified construction manager, Paul Devine, Colorado Contractors provide comprehensive project management for clients throughout the Denver area and beyond. The company are committed to environmental practices and eco-friendly building design.
A spokesperson says, “With over 25 years experience, we help our clients navigate the complexities of the building process so that their goals can be achieved with minimal disruption.”
With the expansion of their services to owners and developers in the wider Boston area, Colorado Contractors continue to make construction management expertise accessible to owners and developers.
For more information please visit https://coloradocontractors.com.
– PRESS RELEASE TEMPLATE –
Are you looking for a press release template for your construction company? Check out this free press release template for your marketing campaign.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from the owner, a person related to the news]
[Write an additional paragraph to provide more details about the announcement
try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the construction company]
[Include a call to action and an URL address where the reader can find more information]
[Boilerplate message about the organizer: insert the following information
Using this formula you can create your own unique press releases for your construction company. Choose any product, service or topic relating to your business and get writing! Here is a template that can help you organize your message.
Put the right building blocks of marketing in place and before long that phone will be ringing off the hook. Get started today to change your business fortunes for the better.
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