How to Write a Spa Center Press Release? Sample Template & Example

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As recent jobs reports have revealed, the service sector is well and truly on its way to recovery. And given how stressful the past year was, many people are raring to get some pampering at spa centers. 

In this era of the new normal, however, spa owners have a lot to communicate to lapsed customers, including new operating hours and safety precautions that you’re implementing. Furthermore, many businesses in the service industry – both in your category or not – are firing up their marketing engines, making it harder to stand out from the crowd.

Spa Center Press Release
There’s no better time than now to get started with press releases.

Luckily, press releases are an excellent and cost-effective way to publicize that you’re back in business. The goal of press releases is to be featured on trusted information sources such as local news websites, which have a well-established and highly engaged audience. 

The best part? Press releases often cost very little to publish — a boon at a time when the service sector is just finding its feet again. And if you do get featured in the news media, prospective customers will likely check out your website and social media profiles, giving your online presence a major boost. 

With so many benefits to press release marketing, spa centers should definitely give it a try. Don’t know how to write press releases for your business? Then check out this simple template and example we’ve prepared just for you:

Your Press Release should include the following information:

  • Catchy headline
  • Details about your spa center
    • Name 
    • Location
    • What are you announcing/launching?
    • Relevant information that underscores the importance of your announcement
    • Further details (e.g. What kind of services do you offer? Are your staff members licensed? How can customers book sessions? What safety measures are you employing?)
    • Special offers or promos
  • Quote from you or a satisfied client
  • Relevant image: spa center’s logo, your portrait, photo of your team/spa
  • Business website URL
  • Release date
  • Dateline
  • Boilerplate (about your spa, qualifications, or achievements)
  • Contact information (contact person, address, and phone)

Writing a press release might seem like a simple task, but it’s worth investing time as it has the potential to be an incredibly effective tool for marketing your spa centre.

A press release is a great way to get your message out there in front of new potential customers. They can help you reach a wider audience and get your message across to people who wouldn’t otherwise know about your business.



As you can see in the template, it’s important to have something truly important to announce when writing a press release. Moreover, you must share the most crucial details early on to engage and entice readers.

Let’s pretend that you’re announcing a new service for your spa. Your press releases might read something like this:

Norfolk, CA Spa and Wellness Center Launches Therapeutic Back Massage Service

Norfolk, CA, Release:  September 28, 2020.  For Immediate Release

Modesto, California-based Lotus Day Spa announced the launch of massage therapy services in the city. The center specializes in therapeutic back massage for adults and seniors with relaxing hot and cold stone massage services.

More information about Lotus Day Spa is available at

The massage therapy center has launched therapeutic massage services in the Modesto community to meet growing demand. A study published by the National Center for Complementary and Integrative Health indicates that patients suffering from chronic neck pain show significant improvement in function and symptoms after a course of therapeutic massage.

Lotus Day Spa has introduced therapeutic massage services performed by a registered massage therapist. The center provides affordable massage therapy in 30-minute, 60-minute, and 90-minute sessions for both adults and seniors.

Body massage therapy sessions at the wellness spa may be scheduled by calling Lotus Day Spa or through a convenient online scheduling system. The massage therapy center offers relaxing hot and cold stone massage therapies to alleviate swelling, improve circulation, and quality of sleep.

Massage therapies at Lotus Day Spa focus on releasing muscular tension and addressing common problems such as headaches, fatigue, and back pain.

According to a spokesperson for the center for massage therapy: “We specialize in holistic massage therapy for pain relief, massage for relaxation, and whole-body rejuvenation. We are excited to offer these services to the community and be the top massage therapist Modesto has to offer.”

Lotus Day Spa is a massage therapy facility and spa that provides a comprehensive range of relaxing and rejuvenating services. The center is headed by Janet, a registered massage therapist with 22 years of experience. Aside from massages, it also offers manicures, pedicures, and facials by a skilled aesthetician.

For more information about the spa, call 403-836-0301 or visit


Whether you’re writing a press release for a new launch, an event or promotion, these are our basic tips and pro techniques you can use to make sure your press release gets noticed. Need the perfect template? Check out the one below.

[Headline Of The Press Release]

[City] [State] Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from the spa centre owner/manager,  a person related to the news]

[Write an additional paragraph to provide more details about the announcement

try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the spa centre services]

[Include a call to action and an URL address where the reader can find more information]

[Boilerplate message about the business: insert the following information

Contact info:
Contact person:

The press release above has a very focused message (the launch of massage therapy services) and shares further details as the write-up continues. Crucially, it anticipates the questions a reader might ask: What massage therapies does it offer? What are the benefits of massage sessions? How long does each session last? And what credentials do the masseuses have?

Of course, you can use the same template for any and every kind of announcement. Just keep these best practices in mind and you can use press releases to skyrocket your spa’s lead generation.

Do you want your digital marketing to generate bigger results?

Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

Click Here To Learn More

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.