How to Get Backlinks With Apple Podcasts

Use our handy guide to learn how to build links with Apple Podcasts!

Is Apple Podcasts Good for SEO?

Let’s dive right in and explore the world of Apple Podcasts. Launched back in 2005, this platform has become a giant in the podcasting industry. Think of it as a bustling marketplace of audio content, where millions tune in to listen to a vast array of topics ranging from true crime to tech insights. It’s not just about the variety, though; Apple Podcasts is known for its robust features like easy subscription, streamlined playback, and personalized recommendations, making it a favorite among diverse audiences globally.
Type of Platform:Podcast Player App
Key Features:Personalized Recommendations, Browsing Categories, Extensive User Interface
Content Types:Podcasts
Popular Content:Podcasts
Target Audience:Podcast Listeners of any age
Domain Authority:97/100

So, what does this mean for Search Engine Optimization (SEO)? For starters, SEO is all about enhancing your website’s visibility in search engine results. It’s the art and science of making your online content more attractive to search engines like Google, so when someone searches for a topic you cover, your site pops up in the results. Now, Apple Podcasts stands out with its high domain authority. This means it’s recognized as a credible, authoritative source by search engines. When your content, like a podcast, is associated with such a platform, it can bask in the reflected glow of this credibility. But there’s a twist: it’s not just about being on Apple Podcasts; it’s how you use it that counts.

Online tools like Similarweb can help you to visualize the reach of platforms like Apple Podcasts!

Most importantly, consider the type of content that thrives on Apple Podcasts. Educational, entertaining, and engaging podcasts can attract a loyal listener base. This audience, when they connect with your content, might just be inclined to explore your website or the products and services you mention in your podcast. This indirect traffic is gold for SEO as it signals to search engines that your site is a valuable resource, deserving a higher ranking in search results.

Therefore, while Apple Podcasts itself doesn’t directly boost your website’s SEO in the traditional sense of backlinking, its indirect benefits – such as increased brand visibility, audience engagement, and potential traffic to your site – play a significant role in your overall SEO strategy.

Links on Apple Podcasts are marked as nofollow. Understanding the nature of backlinks on Apple Podcasts starts with grasping the concepts of “Nofollow” and “Dofollow.” In the SEO world, these terms are critical. Dofollow links are like open doors inviting search engines to follow them, thus passing on link equity and boosting SEO. On the other hand, Nofollow links tell search engines to ignore them in terms of passing on SEO benefits. Although dofollow links are more beneficial, the importance of nofollow links in digital marketing cannot be overlooked.

So, where do Apple Podcasts links fall in this spectrum? Currently, links on Apple Podcasts are tagged as ‘Nofollow.’ This means that while these links can drive traffic and listeners to your website or other digital platforms, they don’t directly contribute to your site’s search engine ranking through link equity. Although Apple Podcasts currently uses Nofollow links, don’t underestimate their power. These links are crucial for driving organic traffic, enhancing brand exposure, and indirectly boosting your SEO through increased engagement and listener trust.

Before jumping into the steps, let’s quickly understand what a backlink is. In simple terms, a backlink is a link from one website to another. Think of it as a digital referral or a pointing finger from one site to your content. In the context of Apple Podcasts, it’s about linking your website or content to your podcast on their platform.

Now, let’s walk through the process of adding a backlink to Apple Podcasts:

  1. Create Your Podcast: First things first, you need a podcast. If you haven’t already, create and publish your podcast on Apple Podcasts. This involves recording your content, editing it, and uploading it through an Apple Podcasts-approved hosting provider.
  2. Find Your Podcast URL: Once your podcast is live on Apple Podcasts, locate your podcast’s unique URL. This is the link you’ll be sharing as your backlink.
  3. Embed the Link on Your Website: Choose a relevant page or post on your website where the backlink will be most effective. This could be a blog post, a homepage, or a dedicated podcast section. Insert the link to your Apple Podcasts content here. Make sure the link placement feels natural and adds value to your website’s visitors.
  4. Link Text Matters: The anchor text, which is the clickable text in a hyperlink, should be relevant and descriptive. Avoid generic terms like ‘click here.’ Instead, use something descriptive like ‘Listen to our latest podcast on Apple Podcasts.’
  5. Promote Your Podcast Across Other Platforms: Besides your website, leverage other platforms like social media, newsletters, or guest blog posts to share your Apple Podcasts link. This not only drives traffic to your podcast but also signals to search engines about the relevance and popularity of your content.
  6. Monitor and Update Regularly: Keep an eye on the performance of your backlink. Analyze if it’s driving traffic and listener engagement. Update your linking strategies as needed to ensure continued effectiveness.

Remember, while the process might seem straightforward, the key is to integrate your backlink seamlessly within valuable content. This not only helps in directing your audience to your Apple Podcasts content but also enhances user experience, which is a cornerstone of effective digital marketing.

Best Practices for Posting on Apple Podcasts

When it comes to posting on platforms like Apple Podcasts, Castro, or Google Podcasts there are certain do’s and don’ts that can make a significant difference in your podcast’s success. Following these best practices can help your content resonate more with your audience and improve your podcast’s visibility.

The Do’s and Don’ts of Posting on Apple Podcasts


  1. Quality Content is Key: Ensure your podcasts are of high audio quality, with clear sound and minimal background noise. Content-wise, be engaging, informative, and consistent in your topic choice to build a dedicated listener base.
  2. Regular Posting Schedule: Consistency is crucial. Set a regular posting schedule, whether it’s weekly, bi-weekly, or monthly. This helps listeners know when to expect new content from you.
  3. Optimize Your Podcast Title and Description: Use descriptive and keyword-rich titles and descriptions. This not only informs listeners about what your podcast covers but also aids in discoverability on the platform.
  4. Engage with Your Audience: Encourage listener interaction by asking for feedback, responding to comments, and possibly including listener-generated content or questions in your episodes.
  5. Promote Your Podcast: Use your website, social media, and other channels to promote your podcast episodes. This cross-platform promotion can significantly increase your reach.


  1. Avoid Inconsistent Posting: Sporadic posting can lead to a drop in listener interest and engagement. Stick to your schedule as closely as possible.
  2. Don’t Neglect SEO Practices: Ignoring SEO basics like keywords and descriptions can result in lower discoverability on Apple Podcasts.
  3. Avoid Over-Promotion: While promoting your products or services is fine, excessive self-promotion within your podcast can turn off listeners.
  4. Don’t Ignore Analytics: Neglecting the insights provided by Apple Podcasts’ analytics is a missed opportunity. Use this data to understand your audience better and tailor your content accordingly.
  5. Don’t Compromise on Content Quality: Never sacrifice the quality of your content for quantity. It’s better to have fewer, high-quality episodes than many subpar ones.

By adhering to these best practices, you can enhance your podcast’s effectiveness and listener appeal on Apple Podcasts. Remember, the goal is not just to post content but to engage and grow your audience effectively.

Does AmpiFire Submit to Apple Podcasts?

When it comes to amplifying your content’s reach, AmpiFire plays a significant role. However, when addressing whether AmpiFire submits to Apple Podcasts, it’s essential to understand the platform’s capabilities and limitations. AmpiFire does directly submit content to Apple Podcasts. This platform functions more as a content amplification and distribution tool rather than a direct submission service for podcast platforms.

AmpiFire 2.0
AmpiFire takes your regular content and converts it into multiple formats. Then, it distributes your content to various high-authority sites, including Apple Podcasts!

Understanding how AmpiFire works can offer insights into leveraging it to assist your Apple Podcasts endeavors:

  1. Content Amplification: AmpiFire specializes in maximizing your content into formats like articles, blog posts, slideshows, and even videos. This content, while not directly podcast-related, can be used to promote and drive traffic to your podcast on Apple Podcasts.
  2. Wide Distribution Network: One of AmpiFire’s key strengths is its extensive distribution network. It disseminates your content across numerous platforms, including news sites, blogs, and social media platforms, increasing your overall online presence and potentially directing more listeners to your podcast.
  3. SEO Benefits: The content created and distributed by AmpiFire is designed to be SEO-friendly, which can indirectly benefit your podcast. By boosting your website’s SEO through AmpiFire’s content, you could see an increase in your site’s traffic, where you can direct visitors to your Apple Podcasts link.
  4. Analytics and Reporting: AmpiFire provides detailed analytics and reports on your content’s performance. This insight is invaluable as you can track how effective the AmpiFire-generated content is in driving traffic to your podcast on Apple Podcasts.

In summary, while AmpiFire doesn’t directly submit to Apple Podcasts, its tools and services can complement your podcast promotion strategy by enhancing your overall online presence and directing traffic to your Apple Podcasts content.

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Wondering how to leverage these insights for your podcast and online presence? Start by optimizing your content for Apple Podcasts and consider platforms like AmpiFire for broader content distribution. And now, the big question: Are you ready to dive into the podcasting world and make your mark?

Frequently Asked Questions

Is Apple Podcasts Really a Game-Changer for SEO?

Absolutely, Apple Podcasts is a significant player in boosting SEO indirectly. Its high domain authority offers credibility, which, while not directly influencing SEO through backlinks, does wonders for brand visibility and audience engagement. This, in turn, can attract more visitors to your site.

Do Apple Podcasts Offer Dofollow Links for Backlinking?

Apple Podcasts predominantly uses Nofollow links. While these don’t pass SEO juice like Dofollow links, they are instrumental in driving audience traffic and increasing brand exposure. Platforms like Spotify and Google Podcasts have similar policies, focusing more on content dissemination than direct SEO benefits.

Can AmpiFire Directly Submit My Content to Apple Podcasts?

Yes, AmpiFire can submit directly to Apple Podcasts. Its strength lies in creating and amplifying diverse content across a broad network, indirectly boosting your podcast’s visibility and drawing more listeners from various platforms, unlike direct submission services.

What Makes Posting on Apple Podcasts Unique Compared to Other Platforms?

Posting on Apple Podcasts requires a blend of high-quality content, regular scheduling, and effective SEO practices. It’s unique because of its vast audience reach and robust analytics, unlike other platforms like Stitcher or SoundCloud, which have different audience dynamics and engagement metrics.

How Effective is Backlinking from Apple Podcasts?

Backlinking from Apple Podcasts, although Nofollow, is highly effective in driving traffic and enhancing listener engagement. It’s a strategic move for indirect SEO benefits, contrasting with direct link-building strategies on platforms like YouTube or Vimeo, which offer a mix of Nofollow and Dofollow links.

Are There Alternatives to AmpiFire for Content Amplification?

Yes, there are alternatives to AmpiFire, such as PR Newswire or BuzzSumo, each with unique features. AmpiFire, however, stands out for its comprehensive content creation and distribution network, making it a strong choice for a holistic marketing approach.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.