NGO Press Release Writing: Tips, Sample Template & Example

As a non-governmental organization (NGO), you work hard to make a difference in the world. You strive to raise awareness, inspire action, and create change. But in order to achieve your goals, you need to communicate effectively with your stakeholders, supporters, and the media. And one of the most powerful tools in your communication toolkit is the press release. A well-crafted press release can help you promote your mission, share your successes, and build your brand. In this article, we’ll show you how to write an NGO press release that captures attention, inspires action, and amplifies your impact.

Your press release for a non-profit organization should include the following information:

  • Catchy headline that highlights your organization’s mission and impact
  • Details about your NGO’s purpose and goals
  • Your organization’s name and location
  • What specific program or initiative you are announcing
  • Relevant information about the issue you are tackling and why it matters
  • Statistics or data to back up your claims Your accomplishments and success stories
  • Partnerships or collaborations with other organizations
  • Quote from a representative of your NGO or a beneficiary
  • Relevant image: a photo of your organization in action, your logo, an image related to the issue you are addressing, etc.
  • NGO website URL
  • Release date
  • Dateline
  • Boilerplate (about your NGO/achievements)
  • Contact information (contact person, address, phone)


Writing a press release for an NGO can be a challenge, as there are many different types of NGOs and each has its own unique mission and focus. However, there are certain elements that should be present in any effective NGO press release. To give you a better idea of what those elements are, we’ve put together a sample press release for an NGO. The press release illustrates how to communicate your organization’s message, generate interest in your cause, and inspire action.

NGO Announces New Program to Support Children’s Education in Underserved Communities

San Francisco, California Release: March 15, 2023. For Immediate Release

San Francisco, California – Today, the International Education Fund (IEF) is proud to announce the launch of its latest program aimed at providing educational support to children in underserved communities. The initiative, which is funded by a generous grant from the Bill and Melinda Gates Foundation, aims to improve access to education for vulnerable children in developing countries.

The new program will target children in communities where educational opportunities are limited, and will focus on providing access to quality education and resources such as books, school supplies, and teacher training. IEF believes that access to education is crucial for children’s development and is committed to ensuring that all children have equal access to education, regardless of their socio-economic background.

The new program builds on IEF’s successful track record of supporting education and development programs in developing countries. The organization has been working with local communities in developing countries for over a decade and has made significant progress in improving educational outcomes for children.

“We are thrilled to be launching this new program, which we believe will make a significant impact in the lives of children in some of the world’s most vulnerable communities,” said John Doe, President of IEF. “Education is a fundamental human right, and we are committed to ensuring that every child has access to quality education, regardless of their circumstances.”

More information about IEF and its programs can be found at Interested parties can find out more by visiting the above-mentioned website.

Contact: Jane Smith
IEF Communications Director
[email protected] (123) 456-7890


Non-governmental organizations (NGOs) play a vital role in advocating for and promoting important causes. One of the most effective ways for NGOs to communicate their message and garner support is through a well-crafted press release. In this section of the article, we will provide you with tips and a template to help you write a powerful and effective NGO press release. Whether you’re looking to raise awareness for your organization, promote a new initiative, or share important news, the tools provided in this section will help you communicate your message effectively and reach your desired audience.

[Headline Of The Press Release]

[City] [State] Release Date: [For Immediate Release or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a company representative related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the news]

[Include a call to action and an URL address where the reader can find more information about the news]

[Boilerplate message about the NGO: insert the following information
Contact info:

When it comes to writing NGO press releases, it’s essential to keep content marketing in mind. By producing valuable content that educates and informs readers, you can establish your organization as a thought leader in your industry and build brand awareness. Here are some key tips to help you write effective NGO press releases from a content marketing perspective:

  1. Choose a compelling angle: Your press release should have a clear, attention-grabbing angle that will make readers want to learn more. Use relevant and semantically related keywords to create a headline that is both interesting and informative.
  2. Highlight the benefits: Rather than simply announcing news, focus on the benefits that your organization can provide. Highlight the impact of your efforts and the ways in which you’re making a difference.
  3. Tell a story: People connect with stories, so try to incorporate storytelling elements into your press release. Use real-life examples and quotes to bring your story to life and show the impact your organization is making.
  4. Use multimedia: Including multimedia elements like photos, videos, or infographics can make your press release more engaging and shareable. This can help you reach a wider audience and increase the impact of your content.
  5. Include a call to action: Your press release should have a clear call to action that encourages readers to take the next step. This could be anything from visiting your website to making a donation or volunteering.

As an NGO, a well-written press release can be an invaluable tool for raising awareness about your cause and engaging with supporters. By utilizing the tips and template provided, you can craft a compelling press release that showcases the impact of your organization and inspires action. Remember, your press release should be concise, informative, and engaging, so take the time to carefully craft your message and emphasize the key points that matter most to your audience.

Building Credibility, Engagement, and Reach: The Power of Content Marketing for NGOs

Content marketing can be a highly effective tool for NGOs looking to promote their cause, build their brand, and raise awareness of the issues they are working on. By creating and sharing valuable content that educates, informs, and inspires their audience, NGOs can connect with their target audience and build a community of supporters who are passionate about their cause.

One of the key benefits of content marketing for NGOs is that it can help to build credibility and authority in their field. By creating content that showcases their expertise and knowledge on a particular issue, NGOs can position themselves as thought leaders and experts in their field. This can help to attract more donors, volunteers, and supporters who are looking for organizations that are making a real impact in their area of focus.

Another benefit of content marketing for NGOs is that it can help to increase engagement and participation among their audience. By creating content that is informative, engaging, and relevant to their audience, NGOs can encourage their supporters to take action and get involved in their cause. This can include signing petitions, making donations, volunteering their time, or spreading the word about the work that the NGO is doing.

Finally, content marketing can help NGOs to reach a wider audience and expand their reach. By creating and sharing content that is optimized for search engines, NGOs can attract new supporters who are searching for information on the issues they are working on. This can help to increase awareness of the NGO’s work and build a larger community of supporters who are passionate about their cause.

In short, content marketing can be a highly effective tool for NGOs looking to promote their cause, build their brand, and connect with their target audience. By creating valuable content that educates, informs, and inspires their audience, NGOs can build credibility, increase engagement, and expand their reach. And with the right content marketing strategy in place, NGOs can make a real impact in their community and beyond.

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  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.