As a relatively niche service, you may think that having a website and/or Facebook page is all that a recording studio requires by way of online marketing. However, in an increasingly competitive world, even the most niche businesses need to consider effective marketing approaches.
As an effective form of content marketing, a press release provides you with an opportunity to explain the strong points of your recording studio on media platforms. In doing so, you are increasing awareness of your brand and generating online exposure on high authority websites.
In addition to the reputational benefits that a press release offers, they can also positively impact your recording studio’s search engine rankings. The inclusion of multiple keywords and your location in the press release can help to improve the visibility of your business when someone searches for ‘recording studio near me’.
Press releases are not just the domain of large organizations and there is nothing stopping you from taking advantage of this powerful marketing tool. While you do need to be making an announcement to be considered newsworthy, it doesn’t need to be a multi-million-dollar merger! You could announce the launch of a new voice recording booth, the completion of a recording project, or a new staff member. What’s important to remember is that, in the process of announcing something, you also have the opportunity to explain what you offer, build the reputation and awareness of your brand, and enhance search engine results.
We’ve already mentioned that a press release should announce something. Let’s take a look at some other required information.
Your Press Release should include the following information:
- Catchy headline
- Details about your recording studio in introductory paragraphs
- what is being launched or announced? Why is it interesting?
- Some background info about recording studios that adds context to the article
- what is happening in the recording industry now?
- why is it important and relevant to readers?
- some recent statistics from a reputable source (if available)
- Details about your story
- what services or products are involved
- why and when
- what’s the objective and expected results
- Release date
- Quote from an owner, partner, manager, happy customers, or employees (recommended)
- Relevant image, company logo (recommended)
- Business website URL
- Boilerplate with information about the company (contact person, location, phone number)
– SAMPLE PRESS RELEASE –
Now you’ve considered what you want to announce, we should consider how a professional press release should be written. As a general guideline, the introduction should explain who you are, where you are, and what your announcement is.
Following the general introduction, it can help to give some interesting facts or background that links the press release to readers’ own lives and makes it relevant. The aim is to draw people into your story and generate enough interest that they want to know more.
Then we go into specifics about your new announcement, as well as expanding on your studio’s own backstory. Remember, use lots of relevant keywords and make it enticing. You don’t need to explain everything about the studio, you just want to peak people’s interest.
Looking at an example can help you understand more about the structure and style of a professionally written press release.
Bellevue WA Recording Studio Launches Affordable High-Quality Production Service
Bellevue, WA, Release: July 17, 2021. For Immediate Release
MIX-R, an innovative Bellevue, Washington-based record label, has announced the launch of its updated recording studio services. The label’s recent entry into the greater Seattle music scene has attracted widespread attention because of its high-quality production, trendy branded merchandise, and partnerships with talented musicians.
More details can be found at: https://mix-rstudio.com
The launch of the label’s updated studio recording services is designed to provide artists with the tools and expertise necessary to produce high-quality music.
Using the right tools to record an album is essential, as music fans are unlikely to listen to poor quality audio. However, renting a high-quality studio can often be expensive, as rates over $100 per hour are common in the industry. The average album takes 60 to 100 hours to record so that these costs can add up quickly.
To help artists record their music at affordable rates, MIX-R offers reasonably priced recording studio rentals for musicians in the greater Seattle area.
The label’s recording services are open to both independent and signed artists, and they include vocal recording, beat production, mixing and mastering, and more. The vocal recording and production services are reasonably priced at $30 per hour. However, the vocal recording services require a 1-hour minimum billing, whereas production services have a 3-hour minimum. Further, the label has a catalog of ready-to-use, professionally produced beats that can be purchased for $100 per beat.
In addition to its recording studio services, the company is actively seeking talented musicians to sign with the label.
The launch of the updated studio recording services shows the label’s ongoing commitment to helping musicians achieve their artistic visions at affordable prices. The label’s dedication to providing high-quality products at a reasonable price point is also evident in its merchandise catalog, available at URL.
A spokesperson for MIX-R said: “Whether it be producing a custom-made beat tailored to you as an artist, recording vocals to add to a previously purchased beat, or anything in-between, we provide reasonable rates for everyone.”
Interested parties can learn more at: https://mix-rstudio.com
Let’s take a closer look at what the sample press release covered. The introductory paragraphs tell the reader what the news is and who is involved. The release then discusses a number of issues, such as the expense of recording, that many readers in the music industry could relate to. It then proceeds to explain the new services, before concluding with some general info and a quotation.
A press release for your own recording studio does not have to be identical. It can discuss any announcement that is relevant to your business. What’s important is that it follows the general structure, creates interest, and uses plenty of keywords. By following these tips, you too can create professional press releases that promote your brand and get people interested.
– PRESS RELEASE TEMPLATE –
A well-written press release will increase awareness of your brand and generate online exposure on high authority websites. Use our template to get started! You might be thinkingthat you have to start from scratch fill it with “original ideas” so you’re taken seriously – again, that’s not the case at all. We got you cover … Check out our template below.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a restaurant representative related to the news]
[Write an additional paragraph to provide more details about the recording studio: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the studio]
[Include a call to action and an URL address where the reader can find more information about the recording services]
[Boilerplate message about the recording studio: insert the following information
We are writing these tips, samples and template to get you thinking ahead to promoting your recording studio with a press release. You are encouraged to try everything you have learned today.