Muck Rack Features, Distribution, Pricing & Alternatives

Exploring Muck Rack: Dive into the World of Features, Distribution, Pricing & Alternatives – Your Ultimate Guide to Making Informed Choices

What is Muck Rack?

Muck Rack is a digital platform designed for public relations professionals and journalists. It’s like a Swiss Army knife for media monitoring, offering a way to find journalists, track news stories, and measure the impact of your public relations campaigns. Think of it as a bridge connecting the world of PR with the media landscape.

Year Founded2009
Type of PlatformPublic Relations Management (PRM)
Key FeaturesMedia database, pitching, monitoring, reporting, personalized email pitching, activity tracking, team collaboration, beautiful reporting
Target AudiencePublic relations professionals and journalists
Domain Authority75
Pricing PlanNot Specified
An overview of Muck Rack PR platform

Is Muck Rack Today Legit?

Yes, it’s a legitimate tool used by countless professionals in the industry. It’s not just a database; it’s a dynamic platform that’s constantly updated with the latest media insights. With Muck Rack, you’re not just shooting in the dark; you’re making informed decisions based on real-time data.

Here’s a customer review for Muck Rack PR platform.

Distribution with Muck Rack

Getting your story out there is one thing, but ensuring it reaches the right audience is another ball game. Muck Rack excels at distribution by offering tailored media lists and pitching tools that help ensure your press releases land in the right inboxes. Because it’s all about making meaningful connections that lead to coverage.

  • They have more than 25,000 media outlets in over 200 countries.
  • They distribute news to more than 500,000 journalists and bloggers.
  • They have more than 10,000 newsrooms in over 150 countries.
  • They have more than 15 years of experience in the industry.
  • It takes a few minutes to distribute the press release to their network of journalists and media outlets.
  • Some common sites they release the press release to are The New York Times, The Wall Street Journal, CNN, Forbes, TechCrunch, and The Guardian

How to Submit Press Release to Muck Rack

Before you can send out that press release, you’ll need to create an account with Muck Rack. Once you’re in, the process is straightforward. You’ll want to build a media list that targets journalists and outlets that align with your story. Then, with Muck Rack’s pitching tool, you can send your press release directly to those who are most likely to be interested.

Step-by-Step Guide for Press Release Submission

  1. Create a targeted media list using Muck Rack’s database.
  2. Write a compelling pitch that highlights the newsworthiness of your story.
  3. Use Muck Rack’s pitching tool to distribute your press release to your curated list.
  4. Monitor the outreach with Muck Rack’s tracking features to see who’s engaging with your release.

Remember, the key to successful press release distribution is not just in the sending, but also in the follow-up. Keep an eye on your Muck Rack dashboard to see who’s interacting with your content and be ready to engage with any journalists who show interest.

Pricing of Muck Rack

Muck Rack adopts a tailored approach to pricing, with their custom plans designed to align specifically with your organization’s needs. As a result, their website does not display standard pricing, encouraging direct contact for a personalized quote. This method guarantees that you only pay for the features you require. While a clear-cut pricing structure may be preferable to some, Muck Rack’s bespoke strategy is akin to opting for a custom-tailored suit rather than a ready-made one, ensuring a perfect fit for your requirements.

SEO Benefits of Muck Rack

  • Increased visibility: By connecting with journalists and getting your content featured in various publications, you can boost your online presence.
  • Backlink opportunities: Media coverage often comes with the added benefit of backlinks, which are gold for SEO.
  • Enhanced credibility: Being mentioned by reputable news outlets can elevate your brand’s authority in the eyes of search engines.

SEO is a long game, and Muck Rack can be a valuable player in your strategy. It’s not just about getting your press release out there; it’s about creating a ripple effect that enhances your digital footprint.

Features of Muck Rack

Muck Rack is loaded with features that make it a powerhouse for PR professionals. Here’s a rundown of what you can expect:

  • Comprehensive media database: Access a wealth of information on journalists, bloggers, and outlets.
  • Advanced search options: Find the right media contacts with filters based on beats, location, and more.
  • Real-time alerts: Stay on top of mentions and stories as they unfold.
  • Customizable reports: Show off your PR wins with reports that highlight your coverage.
  • Media monitoring: Keep an eye on your brand, competitors, and industry trends.

These features are just the tip of the iceberg. Muck Rack’s platform is designed to be intuitive, which means you’ll spend less time figuring out how to use it and more time leveraging it to your advantage.

Muck Rack simplifying pr distribution – effortless, efficient, and effective

Alternatives to Muck Rack

If Muck Rack doesn’t quite fit your needs or you’re looking for something different, there are several alternatives in the market. Each has its own set of features and pricing models.

  • Send2Press: Known for its affordable press release distribution with a strong focus on SEO.
  • Accesswire: Offers a wide distribution network and multimedia press releases.
  • Press Release Jet: A cost-effective solution with a simple, user-friendly platform.
  • Prezly: Combines CRM with press release distribution for a more relationship-driven approach.
  • PRFire: A UK-based service offering both free and paid distribution options.
  • PRBuzz: Provides unlimited press release distribution for a flat annual fee.

In the digital content distribution and marketing landscape, AmpiFire offers a significant option. It underscores the need to increase targeted buyer traffic and improve brand presence online, key for businesses aspiring to elevate their online visibility and customer engagement.

AmpiFire’s methodology revolves around the creation of simple, effective buyer content, converting it into various formats such as articles, videos, and infographics, and distributing it across a range of platforms including FOX News, Vimeo, and Dailymotion. This tactic, along with the employment of authoritative websites and platforms, suggests an all-encompassing strategy for comprehensive content distribution and brand growth.

AmpiFire 2.0
AmpiFire repurposes your content into various formats before distributing them across various sites.

In summary, when considering services like Muck Rack, it’s also advantageous to explore other options such as AmpiFire, especially for entities dedicated to targeted content creation and comprehensive digital distribution. And while its pricing is not transparent, the custom approach means you get exactly what you need for your business. Remember, it’s about making the right connections and measuring the impact, and Muck Rack provides the tools to do just that.

Get your press release far and wide with distribution done-for-you.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

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Frequently Asked Questions (FAQ)

What sets Muck Rack apart from other PR software?

What really distinguishes Muck Rack is its real-time media monitoring and comprehensive database that’s continually updated. It’s a platform that not only helps you distribute your content but also gives you insights into how it’s performing, who’s engaging with it, and what kind of impact it’s having.

Is Muck Rack suitable for freelancers and small businesses?

Yes, while Muck Rack is used by large enterprises, it’s also a valuable tool for freelancers and small businesses. The key is to leverage its features to build relationships with journalists and track your media coverage, no matter the size of your operation.

How does Muck Rack integrate SEO into its services?

Muck Rack helps improve your SEO indirectly through media coverage and backlinks from reputable sources. This increased visibility and authority can significantly boost your SEO efforts.

Can you measure the ROI of using Muck Rack for PR campaigns?

Definitely. Muck Rack’s reporting features allow you to track coverage, engagement, and the overall reach of your campaigns, providing you with the data needed to calculate your ROI.

What kind of customer support does Muck Rack offer?

Muck Rack prides itself on providing robust customer support, including training sessions, a resourceful help center, and a responsive support team to assist with any queries you might have.


  • Thula Chelvan

    Thula is a seasoned content expert who loves simplifying complex ideas into digestible content. With her experience creating easy-to-understand content across various industries like healthcare, telecommunications, and cybersecurity, she is now honing her skills in the art of crafting compelling PR. In her spare time, Thula can be found indulging in her love for art and coffee.