How to Submit a Press Release to The Independent & Get Backlinks

The Independent Press Release vs. Submitting a News Story Tip

When we talk about reputable platforms to get your story heard, The Independent undoubtedly stands tall. Founded in 1986, it quickly ascended to be one of the UK’s most respected newspapers. Now, with its strong online presence, it’s not just a newspaper; it’s a global digital platform. The website boasts a dedicated audience of professionals, decision-makers, and global citizens. Because of this expansive reach and specific audience profile, getting your story on The Independent isn’t just about publicity; it’s about targeting the right kind of publicity.

Online tools like Similarweb provide a helpful look into the reach of sites like The Independent.

Press Release or News Story Tip: Which Route to Take?

Navigating the world of press releases and news story tips can be tricky. Therefore, let’s break down the difference:

  1. Traditional Press Release: This is a structured, formal announcement about your company, product, or event. Think of it as a direct line from you to the readers of The Independent. When you publish a press release directly on their platform, it maintains a certain structure. You control the narrative, the tone, and the information disseminated. It’s like placing an advertisement, but with the format and tone of a news article.
  2. News Story Tip: This is when you pitch a story idea or tip to journalists at The Independent. Instead of directly publishing your content, you’re relying on a journalist to find it compelling enough to pursue and write about. It’s more organic and can offer a third-party validation if the story is picked up, but there’s no guarantee.

Deciding between these two methods comes down to what you’re comfortable with and what your objectives are. If you want a guaranteed spot and full control over your story, opt for directly publishing a press release. However, if you’re seeking organic media coverage and third-party validation, a news story tip might be the way to go. Just remember, with the latter, there’s no guarantee.

How to Contact The Independent to Feature Your Story

Reaching out to a renowned platform like The Independent, The Telegraph, or The Times requires finesse, clarity, and professionalism. You’re not just conveying a story; you’re establishing a relationship. And like any relationship, the first impression can set the tone. Before writing your press release, it’s important to determine the best point of contact at The Independent.

Contact Information for The Independent

Additionally, you can reach out to The Independent directly with your press release.

You can send an email to their news team at [email protected].

You can also find more contacts for The Independent through their Contact Page.

The Do’s and Don’ts of Contacting The Independent


  1. Be Concise: Journalists receive countless pitches daily. Make yours stand out by being direct and to the point.
  2. Know Your Audience: Familiarize yourself with The Independent’s style and the kind of stories they usually cover. Tailor your pitch accordingly.
  3. Follow Up, But Don’t Pester: If you haven’t received a response in a week, it’s okay to send a follow-up email. But avoid sending multiple reminders in quick succession.


  1. Avoid Generic Pitches: “I think your readers will love this” is vague and unconvincing. Be specific about why The Independent should feature your story.
  2. Skip the Clickbait: Sensationalized headlines or promises can be off-putting. Stay truthful and grounded.
  3. Ignore Feedback: If a journalist responds with feedback or requests changes, consider it a positive sign. Engage constructively.

Reaching out to The Independent can significantly amplify your story’s reach and credibility. By professionally introducing yourself and adhering to the do’s and don’ts of contact etiquette, you enhance the likelihood of your narrative being featured. Take the time to craft a compelling pitch, ensuring it aligns with their audience, to maximize your chances of success.

How to Submit a Press Release & Publish Directly on The Independent

Getting your press release published on The Independent isn’t just about hitting the ‘submit’ button. It’s a meticulous blend of quality content, proper timing, and adhering to specific guidelines. Let’s dive into the nitty-gritty.

Step by Step: Submitting Your Press Release

  1. Research & Target the Right Section: The Independent covers a myriad of topics. Pinpoint the section most relevant to your story. Whether it’s technology, health, or lifestyle, aligning your content with the right section enhances its visibility.
  2. Adhere to the Format: Your press release should have a clear headline, sub-heading, date, body content, and contact details. Consistency in formatting ensures professionalism and eases the editorial review process.
  3. Opt for a Compelling Angle: What makes your news unique? Present a fresh perspective or a captivating story angle. If your narrative resonates, it increases the odds of getting published.
  4. Avoid Jargon: Keep your content accessible. While technical terms might be second nature to you, remember the diverse audience of The Independent. Simple language increases comprehension and appeal.
  5. Submit Via Official Channels: Use the designated submission portal or email. Direct submissions to the right department or editor expedite the review process.

Streamline Your Submission with AmpiFire

While manual submission has its merits, platforms like AmpiFire can streamline the press release distribution process. They not only help in crafting compelling press releases but also in ensuring they reach platforms like The Independent efficiently. Consider AmpiFire if you’re looking to amplify your reach without diving into the intricacies of individual submissions. Learn more about AmpiFire on their website!

AmpiFire 2.0
AmpiFire converts a normal press release into various formats, then distributes it to many high-authority sites.

In essence, getting your press release on The Independent isn’t just a feather in your cap; it’s a strategic move that can catapult your business into the limelight. So, craft that compelling story and make a mark!

How to Get a Backlink from The Independent

Before we get into the meat of things, let’s quickly define what a backlink is. A backlink is a link from one website to another. Think of it as a vote of confidence from one site to another. When a reputable site like The Independent links to your website, search engines see it as a sign that your content is valuable, leading to a potential boost in your search engine rankings. Most importantly, it drives targeted traffic to your site, expanding your brand’s reach.

Securing that Coveted Backlink from The Independent

  1. Provide Unique, High-Quality Content: This sounds like a given, but it can’t be emphasized enough. The Independent is more likely to link to content that is both original and valuable to their readers.
  2. Become a Contributor: The Independent occasionally accepts guest articles or op-eds. If you can get an article published, ensure it naturally integrates a link to relevant content on your site. However, always prioritize the content’s quality and relevance over the urge to insert a backlink.
  3. Engage in Newsjacking: It’s the art of leveraging trending news to elevate your brand’s message. If there’s a hot topic related to your industry, produce relevant content swiftly and pitch it. If The Independent picks it up, they might link back to your original content for further reading.
  4. Establish Relationships with Journalists: Foster genuine relationships with reporters and editors at The Independent. Sharing insights, statistics, or quotes can position you as a valuable source. When they quote or reference you, there’s a chance they’ll include a backlink.
  5. Respond Promptly to HARO Requests: Help A Reporter Out (HARO) is a platform where journalists seek expert opinions for their articles. By providing detailed, insightful responses, you increase the chances of being featured, potentially with a backlink.
  6. Utilize Visual Content: Infographics, charts, and other visual data can be gold mines for backlinks. If The Independent finds it useful for their story, they might use it and give credit by linking back to your site.

To sum it up, getting a backlink from The Independent requires a blend of quality content, strategic outreach, and a pinch of timing. And remember, while backlinks are valuable, always prioritize genuine engagement and valuable contributions over mere link acquisition.

Securing a backlink from The Independent is difficult, but the rewards are well worth the effort!

Use AmpiFire to Publish to The Independent

Navigating the vast landscape of media publishing can be overwhelming. Currently, AmpiFire does not submit directly to The Independent. However, the platform can still be helpful in distributing your content. Fortunately, platforms like AmpiFire are designed to simplify this process, specifically allowing users to reach prestigious outlets. So, how does it work?

AmpiFire is a revolutionary platform that helps users create omnipresent online exposure by leveraging an intricate network of news sites, blogs, podcasts, videos, and more. But what sets it apart is its capacity to potentially feature your content on high-profile sites like The Independent.

Delving into the AmpiFire Premium Service:

For those looking for an elevated experience, the AmpiFire premium service is the answer. This service offers:

  • Priority Access: Your content gets prioritized, ensuring faster reviews and, consequently, quicker publishing times.
  • Dedicated Support: Benefit from a dedicated team that provides bespoke solutions, fine-tuning your content strategy for platforms like The Independent.
  • Wider Network Access: The premium service grants access to an even broader network of sites, multiplying your chances of gaining significant exposure.

In conclusion, AmpiFire serves as a bridge between brands and major platforms like The Independent. By leveraging its sophisticated tools and network, brands can significantly increase their visibility, driving traffic and building authority in their respective industries.

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Looking to enhance your brand’s visibility? Consider leveraging platforms like AmpiFire to streamline your press release process and potentially feature on prestigious sites like The Independent. Are traditional press releases still the way to go, or is the future in platforms like AmpiFire?

Frequently Asked Questions

How Effective Is Submitting a Press Release Directly on The Independent?

The effectiveness of submitting a press release directly on The Independent is significant, as it’s one of the UK’s leading digital platforms with a vast, discerning audience. Submitting directly ensures targeted exposure and is often preferred over traditional press release distribution.

What’s the Real Difference Between a Press Release and a News Story Tip?

The primary distinction between a press release and a news story tip is the format and intention. A press release is a formal statement sharing specific news about a company or event. In contrast, a news story tip is a hint or suggestion about a potential news story without the formal structure of a press release.

Why Would AmpiFire Be a Game-Changer in My Press Release Distribution?

AmpiFire’s unique content amplification platform ensures your press release reaches platforms like The Independent, and its vast network can amplify your online exposure. Compared to traditional distribution platforms, AmpiFire provides an integrated approach, combining content creation, optimization, and analytics.

Does The Independent Offer Backlinks, and How Valuable Are They?

Yes, The Independent does provide backlinks within their articles. The value of such a backlink is immense, as The Independent is a reputable site. A backlink from them can enhance a website’s credibility and boost its SEO ranking compared to backlinks from lesser-known sources.

How Do I Contact The Independent to Get My Story Featured?

Professionally introducing yourself and your story is essential when reaching out to The Independent. It’s advisable to understand the publication’s target audience, craft a compelling pitch, and avoid being overly promotional.

How Does AmpiFire’s Premium Service Elevate My Press Release Game?

AmpiFire’s premium service ensures priority access, faster reviews, and quicker publishing times. Additionally, with dedicated support and a broader network access, it offers an elevated experience compared to the standard service and other platforms.

Is There a Strategic Way to Introduce Myself to The Independent?

Absolutely. Start with a concise introduction, highlight why your story is relevant to The Independent’s audience, and be clear about your expectations. It’s more effective than a generic introduction.

Can AmpiFire Assure a Spot on The Independent for My Content?

While AmpiFire significantly enhances the likelihood of your content being featured, no platform can guarantee placement due to editorial discretion. However, AmpiFire’s targeted approach makes it a top contender in the press release distribution space.

What’s a Backlink, and Why Should I Care About Getting One from The Independent?

A backlink is a link from one website to another. Securing a backlink from The Independent is beneficial because it is a reputable source, which can greatly enhance your site’s credibility and search engine ranking.

Are There Other Platforms Comparable to AmpiFire for Press Release Distribution?

There are several platforms available for press release distribution, such as PRWeb and Business Wire. However, AmpiFire stands out due to its integrated approach of content creation, amplification, and analytics tailored for top-tier platforms like The Independent.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.