Giving flowers might be the ultimate timeless token of love but what about your floristry business’s marketing strategy? Are your old promotional techniques not working anymore?
Enter another timeless classic of modern communications – the press release!
You’re not alone in struggling to get your business noticed online amid a now flourishing floristry sector. If those pay-per-clicks just aren’t translating into orders or store visits like you thought they would, and your Facebook ads get swallowed up in the tide of increasing competition – help is at hand! Read on to learn how you can change the online fortunes of your floristry business.
Press releases have been a mainstay of news and marketing since the advent of print media, but many florists don’t realize how crucial they still are to getting a business noticed online.
What if there was a tried and tested method you could use to write your own newsworthy press releases for your floristry business? If you’d like to see your store or online delivery service getting blanket coverage on major national news channels and ranking high in local directories and organic Google searches, read on!
By following a simple template that guarantees an increase in your traffic and conversion rates, you can enjoy the kind of attention that is normally the preserve of the major players in your industry.
Your Press Release should include the following information:
- Catchy headline
- Details about the floristry business
- Type of floristry services
- Special offers & promos
- Operating hours
- Quote from you, your management team, or a satisfied client
- Relevant image: logo, floristry store facade, flyer (if you have one)
- Business website URL
– SAMPLE PRESS RELEASE –
Below is an example of how a press release for a floristry business might look.
Boston MA Hand Harvested Lavender Floral Gift Box/Subscription Delivery Update
Boston, MA, Release: October 16, 2021. For Immediate Release
Petal Floristry, floral bouquet design and delivery specialists based in Boston, MA, have launched an updated gift box range as part of their expanded subscription delivery service. The launch offers customers a collection of artistically-inspired floral arrangements, crafted to mark special occasions with tasteful and color-filled bouquets and accessories.
More details can be found here https://petalfloristry.com.
The newly updated services comprise a wide range of gift ideas. These include the richly-odoured lavender gift box which contains hand-harvested, air-dried lavender and a sachet to keep closets smelling fresh all year round.
Independent florists have faced increased competition in recent years from large supermarket chains, and with the global health crisis forcing temporary closures of non-essential retail outlets, the floral trade in the US has suffered. However, as social restrictions continue to lift and gatherings and celebrations return, floristry is reclaiming its status as a timeless token of appreciation.
Customers can also enjoy the luxury ‘Here’s To You!’ gift box selection. This arrangement comes in a hand-crafted bamboo box and includes a bottle of sparkling rose wine, as well as a selection of locally-made miniature cakes to top off this luxury gift.
For men or women who wish to treat their partners, the ‘For Her’ gift set offers a wide selection of luxury items. These include a Panjore Lychee diffuser along with French lavender liquid soap, a fresh lavender bundle, a sustainable coconut wax candle, heart soap and hand sanitizer.
In addition to their updated gift set collections, Petal Floristry also offer a wide selection of flower arrangements for special occasions. Customers can browse the store or website for funeral bouquets, birthday flowers and vase arrangements.
Regular customers can benefit from the savings available on delivery through the store’s subscription delivery service, making floral gifting more affordable and convenient than ever.
A spokesperson says, “At Petal Floristry we believe that flowers can put a smile onto everyone’s face. We see endless design possibilities in every flower or plant.”
With the launch of their updated gift box collection and expansion of their subscription delivery services, Petal Floristry continue to make fresh, original floral design accessible to customers throughout the Boston, MA area.
For more information please visit https://petalfloristry.com. https://petalfloristry.com
As you can see, the format is simple, concise and contains all of those necessary elements mentioned in the bullet point guide.
– PRESS RELEASE TEMPLATE –
By following our proven formula, you can be churning out high-quality press releases of your own in no time.
Get started today with our press release template and watch your floristry business bloom!
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a person related to the news]
[Write an additional paragraph to provide more details about the announcement
try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the company/organization]
[Include a call to action and an URL address where the reader can find more information]
[Boilerplate message about the floristry business: insert the following information
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