How to Get Podcast & Audio Backlinks | Website Submission Guide

What is Podcast & Audio Backlinks?

Imagine you’ve just finished recording a brilliant podcast episode or creating a captivating audio clip. It’s packed with insights that your audience will love. But how do you make sure the right people find it and will want to visit your site? This is where podcast and audio backlinks come into play.

They are your digital megaphones, amplifying your content across the web, and directing new listeners to your doorstep.

Think of backlinks as the internet’s version of word-of-mouth recommendations. When a website links to your podcast or audio content, it’s like a nod of approval, telling search engines and listeners alike, “This content is valuable.” The more quality backlinks you have, the more likely your content will be discovered by a wider audience.

Understanding Podcast Backlinks

Podcast backlinks are specific to the world of podcasting. When your podcast is mentioned and linked to from another website, whether it’s a blog post, a partner’s site, or a podcast directory, that’s a backlink. These links are crucial because they help your podcast and site climb up the ranks in podcast directories and search engine results, making it easier for potential listeners to find you.

Understanding Audio Backlinks

Audio backlinks are similar to podcast backlinks but are not limited to podcast episodes. They can be links to any audio content you’ve created, like interviews, sound bites, or audio versions of your blog posts.

These backlinks can be embedded in articles or shared on social media, providing another pathway for potential clients to discover your expertise.

Audio content is a gold mine for engagement. It’s personal, portable, and easy to consume. When someone links to your audio, they’re giving their audience a direct line to your voice and message. This intimate connection can be a powerful tool in building your brand’s presence online.

Benefits of Podcast & Audio Backlinks

So, you’ve got your podcast or audio clip ready to go, but why should you invest time in getting backlinks? The benefits are clear and can have a significant impact on your business:

  • Increase Site Authority: High-quality backlinks from reputable sites can boost your website’s authority, making it more attractive to search engines and potential clients.
  • Brand Promotion: Audio content can showcase your brand’s personality and expertise, drawing in listeners and converting them into leads.
  • High Rank on SERP: By sharing audio files with SEO-rich descriptions, you can climb the search engine rankings, making it easier for clients to find you.
  • Quality Backlinks: Audio sharing sites can provide you with backlinks, which funnel more traffic to your site.
  • Exposure: With millions visiting audio sharing websites daily, your content has the potential to go viral and get picked up by the media, thus increasing your brand’s exposure.
  • More Visibility: Sharing audio online can give you an edge on search engines, leading to greater visibility and more leads.

Each backlink is a potential lead generator, working tirelessly to connect your content with interested parties. It’s like having a network of roads all leading back to your site, guiding traffic your way.

List of Podcast & Audio Submission Sites for Backlinks

Ready to broadcast your voice across the web? Here’s a curated list of podcast and audio submission sites where you can start building backlinks today:

  1. Google Podcasts
  2. Overcast
  3. Spotify
  4. Castro
  5. Apple Podcasts
  6. Audible
  7. PodBean
  8. Castbox
  9. iVoox
  10. Pocket Casts

Each of these sites has its own set of guidelines and audiences. By strategically selecting the right platforms to share your content, you can maximize your reach and build a strong backlink profile.

How to Get Podcast & Audio Backlinks

Now that you understand the value of podcast and audio backlinks and the curated sites, let’s talk about how to get them. It’s not just about creating great content; it’s about strategically placing that content where it will be seen and shared. This involves a mix of outreach, networking, and smart marketing tactics.

Podcast Backlinking Tactics & Best Practices

So, you’re ready to get your podcast out there and start racking up those backlinks. It’s time to roll up your sleeves and get to work. Here’s how to do it:


  • Find industry podcasts that resonate with your niche. These are platforms where your potential clients are tuning in.
  • Vet the shows to ensure they align with your brand values and have an engaged audience that could benefit from your expertise.
  • Pitch them with a compelling story or unique angle that you can provide. Make it clear what value you bring to their listeners.
  • Record your episode with confidence and authority, ensuring you deliver actionable insights that listeners can apply.
  • Be a guest on multiple podcasts to broaden your reach. Each appearance is a new avenue for backlinks.
  • Host a podcast and invite guests who are influencers in your market. They’ll likely share the episode, creating backlinks.
  • Sponsor podcasts that are already popular with your target audience. This can get you a mention and a link back to your site.
  • Create branded episodes that can be shared across various platforms, further extending your digital footprint.

Best Practices

Now, let’s ensure those tactics are executed flawlessly with some best practices:

  • Invest in a decent microphone. Sound quality matters, and a clear, crisp audio experience will keep listeners—and backlink providers—coming back for more.
  • Ensure you have a stable internet connection before recording or going live. You don’t want technical issues to interrupt your flow.
  • Find a quiet place to record. Background noise can be distracting and can detract from your professional image.
  • Fill up your podcast description. In the description of your podcast episode, embed the backlink to your website or the specific content you’re promoting.
Remember, the key to successful podcast backlinking is consistency and quality. Every podcast appearance is a chance to showcase your knowledge and leave a lasting impression that leads to more backlinks.

Audio Backlinking Tactics & Best Practices

Audio backlinking goes beyond podcasts. It’s about leveraging all your audio content to create connections and drive traffic. Here’s how to make the most of your audio assets:


  • Create meaningful audio content that showcases your business services and properties in the best light.
  • Use the right voice for your audio. Whether it’s yours or a professional voice actor’s, make sure it resonates with your audience.
  • Choose the best format for your audio to maintain quality across all devices and platforms. Popular formats include MP3 and WAV.
  • Research and select the top audio submission sites that are relevant to the industry and have a strong audience.
  • Register on these sites with your real details to build trust and authenticity with the platform and its users.
  • Upload your audio content, ensuring you’ve crafted a catchy title and a description packed with SEO-rich keywords and the relevant site URL.

With these tactics, you’re not just throwing audio into the void—you’re strategically placing it where it will have the most impact. Stay tuned as we’ll explore the best practices to ensure your audio content hits the mark every time.

Best Practices

  • Ensure your audio content has room tone at the beginning and end, creating a professional sound.
  • Avoid extraneous sounds that can distract listeners and diminish the quality of your content.
  • Stick to accepted audio formats like MP3, M4A, AIFF, WAV, and AAC to ensure compatibility across platforms.
  • Consistency is key, so maintain a uniform sound and formatting throughout your audio content.
  • When describing your audio, use keywords that are relevant to your audience for better SEO.

These best practices are not just about making your audio sound good; they’re about respecting your audience’s time and providing them with the best possible listening experience.

This attention to detail can make the difference between a one-time listener and a loyal follower who’s more likely to share your content and provide those valuable backlinks.

How AmpiFire Helps with Podcast & Audio Backlinks

Creating content is one thing, but distributing it effectively is another. AmpiFire is a game-changer when it comes to amplifying your podcast and audio content across the web.

Automating Podcast Submissions with AmpiFire

AmpiFire streamlines the process of repurposing and submitting your content as podcasts and audios to various directories and platforms. Instead of manually uploading your episodes one by one, AmpiFire does the heavy lifting for you. Here’s how it works:

  • You provide AmpiFire with your content details.
  • AmpiFire then repurposes your content into podcast version and submits it to selected podcast sites which are PodBean, Apple Podcast, and Google Podcast.
  • The podcast and audio are shared with a backlink to your own site.
  • AmpiFire’s reporting tools allow you to track submissions and see whether submission is successful.

With AmpiFire, you can rest easy knowing that your podcast and audio is getting the exposure it deserves, freeing you up to focus on what you do best—sharing your expertise with the world.

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Frequently Asked Questions (FAQ)

What Are the Best Practices for Podcast SEO?

Podcast SEO might sound complex, but it’s all about making your content easy to find and irresistible to listen to. Here are the best practices to ensure your podcast ranks high:
-Choose a catchy, descriptive title that includes relevant keywords without sounding spammy.
-Write a compelling description for each episode, sprinkling in keywords naturally to boost discoverability.
-Tag your episodes with relevant keywords, but avoid over-tagging to keep things focused.
-Encourage listeners to subscribe and leave reviews, as engagement can boost your podcast’s visibility.
-Regularly release new episodes to keep your content fresh and your audience coming back for more.

Can Audio Backlinks Directly Improve My Website’s Search Rank?

Yes, audio backlinks can have a direct impact on your website’s search rank. When high-quality sites link to your audio content, search engines take notice. Here’s why:
-Search engines view backlinks as endorsements, signaling that your content is valuable and worth ranking higher.
-Audio content can increase the time visitors spend on your site, which is a positive signal to search engines.
-Backlinks from diverse sources can improve your site’s domain authority, leading to better search rankings.
-Audio content with keywords can help you rank for those terms, especially if the backlinks are from relevant sites.

How Frequently Should I Submit My Podcast to Directories for Backlinks?

Consistency is key when it comes to podcast submissions, but there’s a fine line between being consistent and being spammy. A good rule of thumb is to submit your podcast to directories when you have fresh content to share. If you’re releasing episodes weekly, then weekly submissions are your go-to. However, if your podcast schedule is more sporadic, aim for submitting whenever a new episode goes live. The goal is to keep your content fresh and top-of-mind without overwhelming the directories or your audience.

Are There Any Risks Associated with Too Many Backlinks?

Believe it or not, too much of a good thing can be harmful in the world of backlinks. Search engines are smart and can sniff out unnatural backlink patterns. If your site suddenly gets a flood of backlinks in a short period, it could raise red flags and potentially lead to penalties. The key is to grow your backlink profile organically. Focus on quality over quantity, and build relationships with reputable sources that will provide backlinks over time. This approach ensures a natural growth that search engines will reward rather than punish.

What Should I Look for in a Quality Backlink Source?

Not all backlinks are created equal. A quality backlink source is like a strong coffee – it gives you a real boost. Here’s what to look for:

Relevance: The linking site should be related to your specific niche within the industry.
Authority: High domain authority sites pass more ‘juice’ and credibility to your site.
Trust: Sites with a good reputation and trustworthiness are more beneficial for backlinks.
Traffic: A site with a healthy amount of traffic can potentially direct some of that traffic your way.
Content Quality: The content surrounding your backlink should be well-written and provide value to readers.

When you find a source that ticks all these boxes, you’ve struck gold. Cultivate that relationship and watch as it strengthens your online presence.


  • Mae Facun

    Mae has a knack for making complicated concepts easy to grasp through content creation. She has written explicit and engaging content for different fields, such as SEO, home improvement, pets, sports, and healthcare. Now, she is perfecting her talent for creating persuasive PR. When she is not writing, Mae enjoys her hobbies of arts & crafts and sipping iced butterscotch coffee.