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How To Write A Non-Profit Press Release News Announcement (Sample Template & Example)

We have known for quite some time that each and every organization whether it is a for- profit or non-profit one can benefit from distributing online press releases and giving signals to Google to better rank their pages, sites, and blogs. As a result of these signals, they can get their messages delivered to a larger percentage of the target audience, become more influential, more powerful and impactful as well as more effective and successful in delivering the goals associated with the organization’s mission and cause. A well-written press release can be highly effective at increasing those signals and have

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How to Write a Business Growth & Expansion Press Release (Sample, Template & Example)

Do you think a single press release can summarize the whole corporate strategy for business growth and development? Does it really have to cover all aspects of the business policy for economic growth and cycle expansion … and that within the 300-800-word range? When writing a press release for business growth and expansion, you don’t have to write such long glossy stories in an attempt to get more media pickups. No, no! You just need to pick up the most relevant, current information about the event that you are announcing and synthesize it to introduce your newsworthy story. Focus on

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How to Write a Business Relocation Press Release Announcement (Sample, Template & Example)

How are the professional press release writers approaching the task of writing a business relocation announcement? How can your press release  attract interest, connect with your target audience and motivate them to take action? Here’s how we see the process. The first thing you need to do before you start drafting your business relocation press release announcement is to think about the context: what does business relocation mean? What are the main manifestations of the relocation process: especially those in the mind of the involved parties? Can you identify their bright side? Many business owners claim that one of the biggest

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How to Write a Business Merger & Acquisition Press Release (Sample, Template & Example)

I once read in a research paper the following observation: “Companies are just beginning to learn what nations have already known: in a complex, uncertain world filled with dangerous opponents, it is best not to go in it alone”. Would you agree? Mergers and acquisitions are interesting periods in the development of any business: only time can say whether these organizational strategic collaborations will turn out to be successful in helping the company thrive, or if they have been a disastrous move on behalf of the owners or managers. There are many lessons from the very nature of this organizational change

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How To Write A Killer Press Release For A Fashion Brand? (Sample, Template & Example)

If you are an owner of a fashion brand, you know how much time and effort you have put to create your unique clothing line. You feel excited about it and want more people to know about it and wear your clothes and accessories. It is time to get your brand in front of the eyes of the public or more accurately,  in the hands (wardrobes) of your target audience.  You cannot just sit around and hope that people will hear about your brand. You need to make collaborative efforts to get the word out there. A press release announcement

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How to Write An Ecommerce Store (Product) Launch Press Release: (Sample Template & Example)

The e-commerce retail store marketing tactics are evolving every day and adapting to the constantly changing PR industry. The modern technologies that allow so many people to own global online retail shops require their own peculiar marketing activities and strategies that are quite different from the regular ones (when promoting a local physical location of a store or business). We often recommend that e-commerce owners should keep abreast with the most recent trend of this PR evolution and the marketing tactics and channels that work. Yet, not many e-commerce store owners have the time and energy to read all recent

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How to Write A Layoff Press Release Announcement (Sample Template & Example)

Don’t shoot the messenger… cause that’s his job –  sometimes he brings the bad news. One  of the biggest mistakes we observe when it comes to a layoff process is that many people disregard the fact that the news travels quickly. News spreads like a virus, although we might be trying hard to keep the newsworthy information a secret. And as a result, when faced with a layoff process, many companies miss the opportunity to set the groundwork and manage internal communication on time. When in fact,  this should be their very first step in starting layoffs. It ‘s never

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How to Write a Concert Announcement Press Release? (Sample, Template & Example)

Are you in need of an easy step-by-step guide that can  save you the time and hassle of planning and writing your press release announcement for an upcoming concert? As your press release will be competing against hundreds, maybe even thousands, other press releases, how do you make sure that you cut through the noise and separate your news from the  pack? It goes without saying, we have the answers to these questions.   You need to connect with and engage your target audience with your message. If your message chimes with people, you should expect to get many leads

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How to Write a Pharmaceutical Press Release (Sample, Template & Example)

The pharmaceutical market is dominated by global corporations, but smaller pharmaceutical companies can also get online exposure and media coverage with a press release campaign as the big players do. Do you want to market pharmaceutical products or services? Do you know how you can get noticed noticed and increase your chances of getting media coverage? Firstly, if you want to market, promote or improve your pharmaceutical business you need a feasible & effective marketing plan. Historical marketing approaches which are aimed at creating and pushing demand by stimulating medical prescriptions no longer produce the desired results. There is a certain need of re-engineering

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How to Write a Political Campaign Announcement Press Release | (Sample, Template & Example)

Apparently political campaigns can become extremely expensive in terms of time, money and effort… and  especially when you consider all possible channels for spreading the message and reaching out to the constituencies. There are so many questions that you might want to address: What is the purpose of the campaign? Why does it matter? What will be your political campaign strategy, structure and management? Who will fund it? What are you planning on spending the money on? How are you utilizing social media ( Twitter? Facebook? Other channels) ? When are you going to start the campaign? Are you allowed

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