How to Submit a Press Release to The Toronto Star & Get Backlinks

The Toronto Star is a well-reputed Canadian publication. Getting your press release published on their site can help your business grow exponentially.

The Toronto Star Press Release vs. Submitting a News Story Tip

For those navigating the intricate world of media publication, understanding the nuances between different types of submissions is paramount. And when it comes to a giant like The Toronto Star, clarity is even more crucial. The Toronto Star boasts a daily readership in the millions. With its expansive digital presence, it accumulates an impressive monthly average of over 6 million unique website visitors. Besides that, its target audience predominantly comprises a diverse mix of educated professionals, industry influencers, and everyday citizens looking to stay informed about local, national, and global events.

Online tools like Similarweb can help you to visualize the reach of sites like The Toronto Star.

Traditional Press Release vs. News Tip

  • Traditional Press Release: A press release, in essence, is a formal announcement or a statement. When submitting a press release directly to The Toronto Star, you’re essentially showcasing newsworthy events or milestones related to your organization. It’s a controlled narrative, often aimed at promoting something specific. Whether it’s a product launch, a significant partnership, or any other notable development, a press release shines the spotlight squarely on the subject in a structured manner.
  • News Tip: On the other hand, a news story tip is more of an invitation. It’s nudging the journalists at The Toronto Star to delve deeper into a potential story that might be of interest to their readership. The catch? It’s not a guaranteed publication. While press releases are structured and, most importantly, designed for direct publication, a news story tip is a suggestion, an idea that requires further journalistic exploration.

In the realm of media outreach, ensuring your message aligns with the platform’s audience is crucial. The Toronto Star, with its wide-ranging reader demographic, is the perfect place to share both crafted press releases and intriguing news tips. But remember, while the former gives you control, the latter invites curiosity.

How to Contact The Toronto Star to Feature Your Story

Contacting The Toronto Star to feature your story starts with a professional introduction. This isn’t just a cold email or a hurried phone call; it’s your first impression. Make it count. Before writing your press release, it’s important to identify the best point of contact for your press release.

Contact Information for The Toronto Star

Below is a partial list of journalists that work for The Toronto Star.

Additionally, you can submit your press release directly through The Toronto Star Contact Page.

This page offer extensive instructions on submitting a press release to The Toronto Star’s Editorial department.

The Do’s and Don’ts of Contacting The Toronto Star


  • Research thoroughly: Understand the kind of stories The Toronto Star usually publishes and tailor your pitch accordingly. They’re more likely to feature a story that resonates with their editorial tone and audience interest.
  • Be clear and concise: Your pitch should be straightforward and easy to understand, focusing on the story’s uniqueness and newsworthiness.
  • Attach supplementary media: Include supporting materials like images, videos, or data that can strengthen your story.


  • Be specific: Avoid sending generic, blanket-style pitches. A one-size-fits-all approach doesn’t work here. Customization is key.
  • Over communicate: Don’t bombard them with follow-up emails or calls. Patience is crucial. Give them time to review your story.
  • Be impatient: Expect immediate publication or any specific outcome. Editorial decisions are based on various factors, including current news cycles and space availability.

Most importantly, knowing where to send your story can make all the difference. For direct submissions or story tips, use The Toronto Star’s designated email for news tips and press releases. This ensures that your story lands in the right hands. Choose wisely – align your story with the journalist’s or editor’s beat to increase your chances of getting featured. Remember, a targeted, well-researched approach is always more effective than a wide net with holes.

How to Submit a Press Release & Publish Directly on The Toronto Star

Navigating the world of media publication can sometimes be likened to traversing a dense jungle. But once you know the path, it’s not so intimidating. Here’s how you can get your press release published directly on The Toronto Star.

Steps to Successful Submission

  1. Craft a Newsworthy Press Release: Before anything else, ensure your press release is truly newsworthy. It should be relevant, timely, and of interest to The Toronto Star’s broad readership.
  2. Follow The Toronto Star’s Guidelines: They have specific guidelines for press release submissions. Familiarize yourself with these to avoid common pitfalls. Most importantly, it saves you time by ensuring your submission aligns with their standards from the get-go.
  3. Send It to the Right Place: Direct your press release to The Toronto Star’s designated email for such submissions. This guarantees it lands on the right desk and not lost in the vastness of a general inbox.
  4. Provide Supporting Documents: Enhance the credibility of your press release by attaching any relevant photos, videos, or data that can corroborate your claims and enrich your story.

Streamlining the Submission Process with AmpiFire

While you can definitely approach The Toronto Star directly, using platforms like AmpiFire can streamline the process. It not only helps in crafting a compelling press release but also ensures wider distribution across various channels, maximizing your reach. Besides that, it takes the guesswork out of the equation, guiding you in creating press releases that align with industry standards and trends.

AmpiFire 2.0
AmpiFire converts a traditional press release into multiple formats. Then, it distributes your content to various high-authority sites.

How to Get a Backlink from The Toronto Star

Understanding backlinks is key before diving into how to secure one from The Toronto Star. Essentially, a backlink is a link from one website to another. In the context of digital marketing and SEO, a backlink from a prestigious site like The Toronto Star is pure gold. It’s not just a pathway directing traffic back to your site; it’s a nod from a respected voice, boosting your site’s authority in the eyes of search engines.

The Strategy to Earn a Backlink

Securing a backlink from The Toronto Star, or any esteemed publication for that matter, requires more than just sending a compelling press release. Here’s the game plan:

  1. Quality Content is Non-Negotiable: Before dreaming about backlinks, ensure your press release or the content you’re hoping gets linked is top-notch. It should offer value, be well-researched, and be impeccably written.
  2. Build a Relationship: Cold submissions rarely make the cut. Try to establish a connection with journalists and editors. Engage with their content, offer insightful comments, and build a rapport before making your pitch.
  3. Customize Your Pitch: When you’re ready to pitch, customize your email to The Toronto Star. Show that you understand their content and audience. Make it clear why your story deserves a spot in their esteemed publication.
  4. Focus on Newsworthiness: The Toronto Star will likely only link back to content that is genuinely newsworthy or adds significant value to a story they are telling. Therefore, position your content accordingly.
  5. Use a Helpful Service: If going at it alone sounds daunting, services like AmpiFire can assist in crafting and placing content that has a higher chance of being picked up and linked back by major publications. They have the know-how and the contacts that can make all the difference.

Remember, earning a backlink from a top-tier publication like The Toronto Star isn’t just about the SEO juice. It’s a recognition of your content’s quality and relevance, a badge of honor that says your website is a source of trustworthy information. It requires effort, but the payoff is more than worth it.

Securing a backlink from The Toronto Star may be difficult, but the rewards are well worth the effort!

Use AmpiFire to Publish to The Toronto Star

Currently, AmpiFire does not submit directly to The Toronto Star. Utilizing AmpiFire’s services simplifies the process of getting content published directly on high-profile news sites.. This platform offers a streamlined, efficient path for content creators and marketers seeking exposure in high-profile venues. The premium service from AmpiFire takes this support to the next level. Here’s what it entails:

AmpiFire’s Premium Service: A Cut Above

  • Personalized Strategy Development: Tailored strategies are developed for each client, ensuring the press release not only reaches but also resonates with each platform’s readership.
  • Exclusive Access: Clients of the premium service often enjoy more direct and privileged channels to pitch their stories, increasing the chances of publication.
  • Expert Handling: The premium service assigns expert content creators who have experience with high-caliber publications, ensuring that every nuance from language to the angle of the story aligns perfectly with what platforms looks for in a press release.

Leveraging AmpiFire, particularly its premium service, could be a game-changer for businesses and individuals aiming to get their stories featured across its vast network. It’s an investment not just in getting a story out there, but ensuring it’s told compellingly, reaches the right audience, and aligns with broader marketing and visibility goals.

It’s time to see more organic results and traffic.

Discover AmpiFire and get your press releases be seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…

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Getting your story or press release featured in The Toronto Star can open doors to unprecedented opportunities. Are you ready to leverage the right strategies and platforms to amplify your message?

Frequently Asked Questions

Is The Toronto Star Really a Prime Spot for My Press Release?

The Toronto Star is indeed a prime spot for press releases, offering vast exposure with its large, diverse readership. Publishing here puts your news in front of a significant audience, differentiating your message from the clutter.

How Does The Toronto Star Compare to Other Major Newspapers in Terms of Audience Engagement?

The Toronto Star stands out in audience engagement compared to other major newspapers like The Globe and Mail or The National Post. It’s known for a loyal readership base interested in local and national news, making it a powerful platform for targeted messaging.

Can I Directly Submit My Press Release to The Toronto Star, or Do I Need a Middleman?

You can directly submit your press release to The Toronto Star, though navigating their guidelines and ensuring your content stands out can be challenging. Platforms like AmpiFire can simplify this process, enhancing your press release’s impact.

Why Should I Choose AmpiFire Over Other Distribution Services for Publishing in The Toronto Star?

Choosing AmpiFire for publishing is beneficial due to its specialized approach, guaranteeing compliance with the newspaper’s submission guidelines and enhancing the reach of your press release beyond just one publication. While AmpiFire doesn’t publish directly to The Toronto Star, its wide reach cannot be overlooked.

What Makes AmpiFire’s Premium Service a Worthwhile Investment for My Business?

AmpiFire’s premium service stands out as a worthwhile investment for its tailored strategy development, exclusive access, and expert handling of content. This service amplifies your chances of making a lasting impact with your story.

How Do I Get a Backlink from The Toronto Star, and Is It Worth the Effort?

Securing a backlink from The Toronto Star is a strategic move, elevating your website’s authority and search engine ranking. Although challenging, it’s worth the effort for the credibility and SEO boost it provides.

Is It Easy to Contact The Toronto Star for Featuring My Story?

Contacting The Toronto Star to feature your story isn’t always straightforward. It requires a professional pitch and understanding the right channels, but doing so successfully can lead to significant media attention.

Are There Any Downsides to Using AmpiFire for Submitting my Press Release?

While AmpiFire simplifies submission, it might come at a higher cost compared to direct submission, and there’s less control over the storytelling process. However, the trade-off is expert handling and a wider distribution network.

In Terms of Success Rate, How Does AmpiFire Compare to DIY Press Release Submissions?

AmpiFire generally has a higher success rate for press release submissions compared to DIY attempts, thanks to its expertise in creating appealing content and understanding of each platform’s preferences.

How Crucial Is a Professional Introduction When Contacting The Toronto Star, and Can AmpiFire Help?

A professional introduction is crucial when contacting The Toronto Star, as it sets the tone for your communication. AmpiFire can assist in crafting an introduction that captures attention and conveys credibility.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.