How to Submit a Press Release to Ottawa Citizen & Get Backlinks

Getting your press release published on a premiere platform like the Ottawa Citizen can help your audience grow to new heights!

Ottawa Citizen Press Release vs. Submitting a News Story Tip

When it comes to getting your story out there, the Ottawa Citizen stands as a beacon of news and information. Catering to a wide range of readers in Ottawa and beyond, this platform isn’t just any news outlet; it’s a reputable source with a rich history. Known for its comprehensive coverage and diverse audience, the Ottawa Citizen shines in the realms of local, national, and international news. Besides that, its website attracts thousands of visitors daily, underscoring its massive reach and influence.

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Press Release vs. News Story Tip: Which to Choose?

Understanding the distinction between submitting a press release and sending in a news story tip to Ottawa Citizen is crucial for effective communication.

  • Traditional Press Release: A press release is a well-crafted document you prepare, aiming to announce something significant about your business or organization. It’s detailed, formal, and styled to grab attention while conveying all necessary information. Think of it as your moment in the spotlight, fully controlled and choreographed by you.
  • News Story Tip: On the other hand, a news story tip is more of a nudge to the journalists. It’s less about grand announcements and more about sparking interest. You’re essentially pointing out something newsworthy, hoping the editorial team finds it compelling enough to develop a full-fledged story. The approach here is subtle, leaving much of the creative and investigative control in the hands of the newspaper’s journalists.

Deciding whether to submit a press release or a news story tip depends largely on your goals. If your aim is to ensure complete control over how your information is presented, opting for a press release is the way to go. You get to dictate the narrative, the tone, and the key messages. This control is essential when you have specific branding guidelines or complex information that needs direct communication.

How to Contact Ottawa Citizen to Feature Your Story

Reaching out to the Ottawa Citizen to feature your story starts with a professional introduction. First things first, it’s important to determine the best point of contact at the Ottawa Citizen for your content.

Contact Information for the Ottawa Citizen

Below is a partial list of journalists that work for the Ottawa Citizen, and additional ways to contact the platform directly with your press release.

Additionally, you can submit a press release or news tip directly to the Ottawa Citizen by sending it to [email protected].

You can also submit a news tip directly through the Ottawa Citizen News Tip Page.

The Do’s and Don’ts of Contacting the Ottawa Citizen

Most importantly, let’s talk about the do’s and don’ts:


  1. Be Clear and Concise: Your initial contact should be straightforward, summarizing your story in a few compelling sentences.
  2. Provide Complete Information: Make sure you give all necessary details like the who, what, when, where, and why of your story.
  3. Tailor Your Pitch: Align your story with the kind of content Ottawa Citizen publishes. Show you’ve done your homework.


  1. Spam Them: Repeatedly sending emails or making calls can land your story and future pitches in the no-go zone.
  2. Be Vague: Avoid beating around the bush. If your pitch isn’t clear, it’s more likely to be passed over.
  3. Ignore Guidelines: If there are specific submission guidelines, follow them. It shows professionalism and respect for the editorial process.

Remember, each interaction with Ottawa Citizen is not just about getting one story published; it’s about building a relationship for potential future stories. Approach each communication with professionalism and a clear purpose, and you’ll increase your chances of success.

How to Submit a Press Release & Publish Directly on Ottawa Citizen

Getting your press release published in the Ottawa Citizen can significantly amplify your message. Here’s how you can submit your press release effectively:

Submission Guide: Step-By-Step

  1. Craft a Captivating Press Release: Start with a headline that grabs attention, followed by the body of your press release. Ensure it’s newsworthy, factual, and engaging.
  2. Follow the Format: Adhere to the standard press release format – a clear headline, dateline, introduction, body, and a boilerplate with your contact information.
  3. Adhere to Submission Guidelines: Check Ottawa Citizen’s website for any specific submission guidelines or preferences they may have regarding press releases.

The Role of Distribution Platforms Like AmpiFire

Moreover, distributing your press release effectively is crucial. While you can submit directly to Ottawa Citizen, consider leveraging platforms like AmpiFire, which assist in distributing your content across various online channels. AmpiFire can help ensure your press release gets the exposure it deserves, not just on Ottawa Citizen but across an array of online platforms, enhancing visibility and reach. Remember, the goal is not just to publish but to be seen and heard. Learn more about AmpiFire’s services on their official website!

AmpiFire 2.0
AmpiFire takes a regular press release and converts it into various formats. Then, it distributes your content to many high-authority sites.

By strategically submitting your press release to Ottawa Citizen and using platforms like AmpiFire for broader distribution, you can create a ripple effect for your news, reaching not only a larger audience but the right audience.

How to Get a Backlink from Ottawa Citizen

Before diving into the ‘how’, let’s understand the ‘what’. A backlink is simply a link from one website to another. In your case, it’s a link from the Ottawa Citizen to your website. But why does it matter? Backlinks are gold in the SEO world. They signal to search engines like Google that others vouch for your content. If reputable sites like the Ottawa Citizen, The Toronto Star, or MSN Canada link back to you, search engines infer your site has valuable content, boosting your site’s credibility and rankings.

Landing that Coveted Backlink

  1. Create Link-Worthy Content: The first step is straightforward yet challenging – create content that’s compelling enough for Ottawa Citizen to link to. This could be an original research piece, a thought leadership article, or a unique story relevant to their readership.
  2. Pitch Perfect: Once your stellar content is ready, pitch it to the right people at Ottawa Citizen. Craft a concise, engaging email that outlines the value your content adds to their readers.
  3. Build Relationships: Networking with journalists and editors at Ottawa Citizen can go a long way. Engage with their content, understand their preferences, and build a genuine connection before sending out your pitch.
  4. Leverage Your Press Releases: If you’re sending out a press release that Ottawa Citizen picks up, ensure it includes a link back to your website. This isn’t just about the immediate story; it’s about creating a portal for readers (and search engines) to explore more about you.
  5. Follow-Up Wisely: If you haven’t heard back after your initial pitch, a polite follow-up is key. But remember, there’s a fine line between being persistent and being pesky.

Most importantly, every piece of content you create and pitch should be tailored to Ottawa Citizen’s audience. It’s not just about what you want to say; it’s about what their readers want to read. A backlink from Ottawa Citizen isn’t just a notch on your SEO belt – it’s an endorsement, a signal that what you’re saying matters to the wider community. Play your cards right, and this can be a significant win for your online presence.

Securing a backlink from the Ottawa Citizen may be difficult, but the rewards can revolutionize you business. Don’t give up!

Use AmpiFire to Publish to Ottawa Citizen

In the digital age, where visibility and outreach are pivotal, AmpiFire emerges as a game-changer, especially when you’re aiming to feature your content in esteemed publications. While AmpiFire does not submit directly to Ottawa Citizen, it can still greatly benefit your business. AmpiFire is a unique content amplification platform. It uses a blend of software automation, artificial intelligence, and a network of digital properties to amplify your content’s reach. This platform stands out for its ability to help users publish their content, including press releases, on high-authority sites such as the Ottawa Citizen.

AmpiFire’s Premium Service: What’s Included?

The premium service of AmpiFire takes this experience a notch higher. Here’s how:

  • Dedicated Experts: AmpiFire Premium includes dedicated assistance where a team of experts handles the intricacies of your content strategy. From crafting a compelling narrative to ensuring the content aligns with both your brand’s voice and any editorial standards, the premium service covers all bases.
  • Even Wider Reach: Furthermore, premium clients often have access to a wider network of high-authority publications, allowing their press release to reach even more people and generate even more traffic.
  • Analytical Insights: Post-publishing, AmpiFire provides comprehensive analytics to gauge the impact of your publication, offering insights into reader engagement, reach, and the overall success of your content.

In summary, AmpiFire not only simplifies the journey of getting your story into the Ottawa Citizen but also multiplies your content’s impact, ensuring it resonates with the audience while bolstering your online presence.

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Do you think leveraging a platform like AmpiFire could revolutionize your content strategy and digital footprint? Could the traditional route of direct submissions be overshadowing innovative methods like this?

Frequently Asked Questions

How Do I Know if Ottawa Citizen Is the Right Platform for My Press Release?

Ottawa Citizen, with its wide readership and reputable status, is a prime platform for press releases, particularly for audiences in Canada. The platform targets a diverse demographic, making it ideal for a wide range of topics and industries. Compared to smaller, niche publications, it offers a broader reach but might not cater as specifically to a targeted industry segment as industry-specific journals.

Is Publishing a Press Release on Ottawa Citizen Directly Better Than Sending a News Story Tip?

Publishing directly on Ottawa Citizen ensures more control over your content and immediate exposure. However, sending a news story tip to a journalist can lead to a more tailored and potentially influential article if the journalist decides to pursue the story. The drawback is the uncertainty and lack of control over the final output, unlike direct publishing.

What Makes AmpiFire an Advantageous Choice for Publishing in Ottawa Citizen?

AmpiFire excels in ease of use and broad distribution, making it straightforward to publish directly on many platforms. While platforms like PR Newswire also offer wide distribution, AmpiFire provides an added SEO boost and analytical insights that are crucial for measuring impact, though it might come at a higher cost.

Can I Secure a Backlink From Ottawa Citizen and What Are Its Benefits?

Securing a backlink from Ottawa Citizen, a site with high domain authority, significantly boosts your website’s SEO and credibility. This process, however, requires publishing high-quality, relevant content and is more challenging compared to obtaining backlinks from lower authority sites but the SEO benefits are unparalleled.

What Are the Pros and Cons of Contacting Ottawa Citizen to Feature My Story?

The advantage of contacting Ottawa Citizen directly is the potential for wider reach and credibility. The downside is the high competition for attention and the possibility of not getting published. Unlike smaller local papers or niche blogs, the Citizen has more stringent publishing criteria but a much larger audience.

How Does AmpiFire Compare to Other Platforms for Press Release Distribution?

AmpiFire, with its automated content amplification and tailored approach, stands out for those seeking targeted distribution and SEO benefits. Platforms like Cision or Business Wire may offer wider distribution networks, but AmpiFire’s focus on SEO and digital presence gives it an edge for online visibility.

What Should I Avoid When Contacting Ottawa Citizen to Feature My Story?

Avoid sending generic, untargeted pitches to Ottawa Citizen. Personalize your approach, and ensure your story aligns with their content style and audience interest. Unlike sending pitches to smaller blogs or industry-specific sites, mass, impersonal approaches are less likely to succeed with larger publications.

Are There Specific Techniques to Successfully Submit a Press Release to Ottawa Citizen?

The key to successful submission lies in following Ottawa Citizen’s submission guidelines closely and crafting a compelling, newsworthy story. Unlike automatic submission through platforms like AmpiFire or PRWeb, direct submission requires adhering strictly to editorial standards and manually ensuring the newsworthiness and relevance of your content.

What Are the Main Considerations for Getting a Backlink From Ottawa Citizen?

To get a backlink from Ottawa Citizen, focus on creating high-quality, authoritative content that aligns with their editorial guidelines. This approach differs from backlink strategies for blogs or niche sites, where the focus might be more on relationship-building and guest posting.

Why Should I Use AmpiFire for My Ottawa Citizen Publications Instead of Going Directly?

AmpiFire does not currently submit directly to Ottawa Citizen. However, using AmpiFire for your publications streamlines the process, ensuring SEO optimization and wider digital distribution. While direct submission gives more control over the content and timing, AmpiFire simplifies the process with added benefits like analytics and SEO enhancement, which might be more challenging to achieve independently.


  • Matt McDaniel

    Matt is a new addition to the team who has a passion for creating content that's accessible to everyone. He brings a background in science education to our realm of PR, using his experience in community outreach to shape the ways he approaches content creation and crafting an audience. When not writing articles for our site, Matt enjoys reading, playing with his cats, and spending time with his family.