The distribution of an online press release can bring many opportunities for a successful charity campaign: for instance, the press release can help you draw attention to your cause; bring additional traffic to your website; attract the attention of potential participants and prospective donors.
If you want to effectively market your charity event online, to reach a wider audience and meet your fundraising goals, here’s how you can prepare your press release for distribution and publishing.
Before you can start drafting your press release, you might want to determine very clearly your target audience. You might not be picky about where contributions come from, however, your charity event doesn’t have to attract all groups of individuals.
Here are some other suggestions on how you can prepare and write a press release that can successfully raise consciousness and money for charity.
Your Press Release should include the following information:
- Catchy headline
- Details about the organizer:
- organization name
- niche, founder
- product/ service that it provides
- year founded
- Name of the event/ charity campaign
- Top highlights of the event
- Details about the specific use of the revenue, process for donating, and the amount of each sale that goes to charity
- Details about the beneficiaries, people helped
- Quote from organizer, sponsor, beneficiaries
- Relevant image, organization logo (recommended)
- Your website URL
- Boilerplate – About the organizer (contact person, organization, address, phone)
– SAMPLE –
For the purposes of this article, we imagined our own charity campaign. Here’s how our press release would have read if we were to realize it. Use it as an example of how you can organize the information that you want to share.
TuneZen Big Band Hosts Swing Lessons For Tim’s Summer House
San Francisco, CA, Release: September 12, 2017. For Immediate Release
The 6th annual fundraising event TuneZen Big Band Swing Lessons for Tim’s Summer House, celebrating and supporting Tim’s Summer House service to children with special needs and their families, will be taking place on October 11th, in San Francisco, CA.
More information is available at http://pressreleasezen.com/TuneZenbigband.
Tim’s Summer House is a full-service daycare center providing support to children with special needs and their families. Its 130-bed resort is open to families of all faiths and backgrounds and welcomes an average of 460 children with special needs, between the ages of 7 and 18, every month.
Since its foundation in 2006, Tim’s Summer House has counted solely on contributions from individuals and organizations to provide over 420,000 hours of support, renewal and hope to more than 1200 families from California and much more from Nevada, Arizona, and Oregon through local partnerships. The families who receive a full weekend of respite have reported an 83% reduction in stress. Every 32 hours a new family is registering for a program at Tim’s Summer House.
The 2017 Big Band Swing Lessons for Tim’s Summer House fundraising event will take place on October 11th at Mission Dolores Park, San Francisco, CA. Featuring more than 130 guests, music from Radio Charleston, a raffle and the opportunity to Sponsor a Child for a weekend, it will celebrate Tim’s Summer House service to families raising children with special needs.
To participate in the event, a wide range of tickets to the TuneZen Big Band Swing Lessons, starting at $65, and sponsorship opportunities tailored to fit different budgets and ensure that everyone can contribute to Tim’s House service are now available and can be requested by contacting Victoria Johnson at 880-706-6051.
Platinum, Gold, Silver and Bronze sponsorship alternatives including the opportunity to have the company logo displayed on the event collateral, signage, gift bag card, multi-media presentations and website along with podium mentions, recognition as event sponsor in follow-up letters to attendees and admission to the PRZen Big Band Swing Lessons for twelve, eight, six and four people respectively, are provided.
The Host Committee explains that “this will be the last year of the TuneZen fundraiser for Tim’s Summer House and with your support, you are giving the gift of Tim’s Summer House to a child with special needs and the gift of rest, hope, and renewal to those who love them. Your presence and partnership are significantly important in enabling Tim’s Summer House to help families in need”.
Full details about the new app and the promotional licenses can be found at http://pressreleasezen.com/TuneZenbigband.
Name: Victoria Johnson
Address: Buena Vista & Haight Street, San Francisco, CA 94117
– TEMPLATE –
Now that you have an idea of how you can announce your charity event, you can use this template to write your own press release.
[Headline Of The Press Release]
[City] [State] Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from the company representatives]
[[Write an additional paragraph to provide more details about the app topic, day, duration, fee, etc;
try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the company behind the charity campaign]
[Include a call to action and an URL address where the reader can find more information]
[Boilerplate message about the organizer: insert the following information
Please feel free to attend our event if we ever decide to make it .. and you are also welcome to share your own press release example in the comments below.