media training Archives - Press Release Zen

August 8, 2026 Uncategorized

New Product Launch Training: A PR & Sales Enablement Guide

Only 38% of sales reps receive formal training for a launch, and just 3% of that training uses role-playing, even though launch teams still expect reps to explain value, handle objections, and keep the story consistent once the product leaves the press release and enters the market. That gap is why new product launch training is not a support task, it's the control system that keeps PR, marketing, and sales from telling three different stories on day one. For teams building a repeatable model, how to create a training model is a useful reference point because launch readiness depends on

June 7, 2026 Uncategorized

Crisis Communications Training: A Complete Guide for 2026

The most common starting point is messy, not dramatic. A leadership team knows a serious incident could happen, the communications lead has a draft plan somewhere in a shared drive, and everyone assumes they'll “figure it out” when the time comes. Then a customer complaint turns into a viral post, an outage stretches past the first promised update, or an employee posts partial information before the company is ready to respond. That's when the gap shows. The issue usually isn't the absence of smart people. It's the absence of rehearsal, role clarity, and message discipline under pressure. Crisis communications training