How To Write A Press Release For A Nail Or Hair Beauty Salon? Sample, Free Template & Example

Your Press Release for a beauty salon or cosmetic studio should include the following information:

  • Catchy headline
  • Details about the salon:
    • offered services:  beauty programs, packages, therapies, workshops
    • cosmetic products and tools; suppliers with which you work
    • salon equipment
    • sales and promotions 
    • specializations and certifications
    • location
    • timings
    • environment
  • Quote from a client, owner, beauty expert (recommended)
  • Relevant image: salon setting, equipment, owner (recommended)
  • Salon website URL
  • Release date
  • Dateline
  • Boilerplate – about the beauty salon;
  • Contact information (contact person, beauty salon address, phone)

– SAMPLE PRESS RELEASE –

Nashville Beauty Salon Bella Shine Announced Modern Design White Tea Scrub Manicure Services


Nashville, TN, Release: December 18, 2019.  For Immediate Release

Bella Shine Beauty Salon have announced that they specialize in intricate nail art designs. The Nasvhille based nail salon provide a range of professional beauty services in a welcoming and relaxing environment.

For more information, please visit the website here: http://bellashine.com

BellaShine is a professional beauty salon located on 5 Buena Vista & Haight Street. It is a local nail spa that offers quality services including: nail services, spa pedicure, gel manicure, nail enhancement and waxing. The team at Bella Shine also welcome groups such as girls nights and bridal parties and have multiple pedicure chairs and manicure stations for group pampering.

The salon specializes in creating custom, intricate nail art designs. The highly skilled team can create any design and color scheme that their customers desire, hand painting nails with designs including flowers, stars, flames, geometric patterns and on trend marble effect.

They can also use a range of crystals, glitters and studs to further embellish their fancy designs. The latest nail shapes can also be created, such as the popular coffin or stiletto nail silhouettes. Their work can be see on their Instagram page here: https://www.instagram.com/bellashine

Alongside their nail art design service they also offer a range of manicures and pedicure packages, as well as a range of additional hand and foot treatments. Their express manicure package includes cleansing, shaping, nourishing, hot stone massage and polish. Their top flight package is the Shimmer manicure which includes a white tea scrub, a white tea mask with steamy towels, paraffin wrap, hot stone massage, white tea lotion and polish.

Their additional nail services and treatments include acrylic tips, French white tips, pink and white and builder gel. They also offer shaping, cuticle repair, nail design, polish change, gel polish, hydration masks, paraffin wraps, sugar scrubs and callus treatments. Customers can also choose from a menu of massage, facial and waxing treatments when being pampered at Bella Shine. They also offer an under nine’s Little Princess Service which offers a manicure, pedicure or a combination of both.

Those wishing to find out more about Bella Shine can visit the website on the link provided above. They can also be contacted on (880) 706-6051.

Name: Victoria Johnson
Organization: Bella Shine
Address: 5 Buena Vista & Haight Street, Nashville, TN 94117
Phone: +1-880-706-6051

– PRESS RELEASE TEMPLATE –

Online press releases rely on getting attention to get traffic and media attention and the most important element in getting that attention is your headline.

There are two key areas that are vital for creating an effective press release headline:

  • the search-engine friendliness of the headline
  • the news element of the headline.

Try to tweak your headlines for maximum impact and traffic. The rest of the content you can structure and organize by using the following free template for writing press releases.

Our template has helped hundreds of clients build massive online audience and convert their viewers into paying customers.

[Headline Of The Press Release]


[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a company representative related to the news]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the news]

[Include a call to action and an URL address where the reader can find more information about the news, the salon or a product/service]

[Boilerplate message about the beauty salon: insert the following information
Contact info:
Name:
Company:
Address:
URL:
Phone:]

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