We have known for quite some time that each and every organization whether it is a for- profit or non-profit one can benefit from distributing online press releases and giving signals to Google to better rank their pages, sites, and blogs.
As a result of these signals, they can get their messages delivered to a larger percentage of the target audience, become more influential, more powerful and impactful as well as more effective and successful in delivering the goals associated with the organization’s mission and cause.
A well-written press release can be highly effective at increasing those signals and have a massive impact on your marketing campaign.
I know you might be thinking: “Yeah, all good… but writing is not my thing and a high-quality engaging and enticing press release takes lots of time, effort. Is it really worth it? How can I be sure that it will work?”
But of course, it will. If you want to learn more about the benefits of distributing press releases, you can have a look at these posts:
You don’t have to sit there for an hour or more staring at the white screen and waiting for a “magical moment” to happen when you will “figure out” what to write about. We don’t know about you but we don’t like relying solely on magic to help us succeed.
That why we have developed a method for writing professional press releases for non- profit organizations. The following information and instructions can take your writing to a whole new level and really make a difference for your non profit organization.
Your Press Release should include the following information:
- Catchy headline, optimized for search engines with the right keywords
- Details about the organization
- name of the organization
- cause/ mission/ projects
- target audience
- dates and duration
- organization milestones and accomplishments (optional)
- phases of the event/project and expected goals or achieved results
- additional interesting facts about the organization: members, managers, agenda, sponsors(recommended)
- Quote from involved parties – organizers, sponsors, participants (recommended)
- Relevant image: organization logo, member, manager, sponsor, participant (recommended)
- Organization website URL
- Release date
- Boilerplate – about the organization;
- Contact information (contact person, address, phone)
Many people don’t realize that press release writing can be a pleasant and extremely productive process once you have the right steps outlined and also a couple of good examples.
– SAMPLE –
PRZen Nonprofit Media Grants for 2018 to Help Worthy Causes Market Charitable Efforts
San Francisco, CA, Release: October 22, 2018. For Immediate Release
PRZen, a brand marketing, PR, and entertainment media company, has launched its 2018 annual Nonprofit PR Grant program for 501(c)(3) charities and is now accepting applications. Average value of each in-kind donation service grant is $1,400 and will be offered to 8 U.S.-based non-profit organizations “doing good” on a national or regional level for 2019/20.
Launched in 2003, the Media Grant™ helps to raise awareness of selected charities and donation causes to traditional media, to the public, as well as to potential “halo” sponsors and donors.
Starting in 2011, the Media Grant was re-named after the company co-founder, the late Dr. Sam Timothy Williams, Ph.D, who passed away in 2010. Now the PRZen Media Grant program is known as the “Sam Williams Nonprofit Media Grant.”
As part of this in-kind grant program, PRZen is social media marketing consultations for the selected applicant charities. This is a simpler version of the Media Grant in prior years where more extensive agency services were rolled in where needed.
There is no fee to apply. Applications are being accepted through December 15, 2018. Complete grant information can be found on the Media Grants website: https://przengrants.com/.
“It’s been a heartfelt pleasure to work with so many worthy causes over the past 15 years, and 7 years with our Media Grant program,” says PRZen CEO and co-founder Victoria Johnson. “We’ve truly helped some great charities raise visibility, and in some cases grow donations and engagement with sponsors. It’s always a big win for us to help those doing good do better at helping others.”
The Media Grant recipients are selected by PRZen staff members based on qualified applications filled out and submitted by U.S. based 501(c)(3) nonprofit organizations. Choices for grant recipients are both subjective and based on overall activities and actual need, as well as best fit for support from the marketing team.
Name: Victoria Johnson
Address: Buena Vista & Haight Street, San Francisco, CA 94117
We’ve created a template as a resource for writing press releases for non-profit organizations.
This template will help you draft a news announcement that will grab the attention of your target audience and will effectively call the community to action.
– TEMPLATE –
[Headline Of The Press Release]
[City] [State} Release Date: [“For Immediate Release” or a concrete date]
[Summary Section: Briefly describe your announcement]
[Insert a quote from a representative related to the news]
[Write an additional paragraph to provide more details about the organization and its work: try to respond to all relevant W-questions (where, what, why, when, who)]
[Insert another quote or another section with details about the event/project/cause / campaign]
[Include a call to action and an URL address where the reader can find more information about the organization and its campaign]
[Boilerplate message about the organization behind the event: insert the following information
Does the whole press release writing process still seem difficult and scary? Are you ready to give it a try?