A lot of business owners meet crisis communications the same way. Not in a planning session, but on a normal workday that suddenly stops being normal. A customer posts a complaint. Then another person shares it. Someone on your team replies too quickly, another waits too long, and now you have three different versions of the story floating around online. At that point, the primary problem isn't just the original issue. It's the confusion, the silence, and the appearance that nobody is in charge. That's what crisis communications is for. In plain terms, it's the system you use to communicate
Continue reading