Most advice on free press release distribution gets one thing wrong. It treats distribution as a directory submission task. That’s why people post a release to a few free sites, paste the same link across social media, hear nothing back, and conclude that free doesn’t work. Free can work. What doesn’t work is lazy distribution. A useful free strategy looks less like buying reach and more like building a repeatable system. You publish the release on your own site, place it on reputable free distribution platforms, send a tighter version to a short list of relevant journalists, and then amplify
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