Only 38% of sales reps receive formal training for a launch, and just 3% of that training uses role-playing, even though launch teams still expect reps to explain value, handle objections, and keep the story consistent once the product leaves the press release and enters the market. That gap is why new product launch training is not a support task, it's the control system that keeps PR, marketing, and sales from telling three different stories on day one. For teams building a repeatable model, how to create a training model is a useful reference point because launch readiness depends on
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