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Are you working on an academic paper or are you building a case study? Drafting an official report?
Have you found a press release that supports your claims? Do you want to reference it as source in your work to enhance your credibility and strengthen your arguments?
If you’re uncertain how to cite the press release in Harvard, APA, MLA style correctly, this article is the perfect guide for you. It includes specific examples as to how you should reference correctly a printed press release and an online press release in different citations styles.
Firstly, here is the information that your citation should include:
- author: the name of the company, entity or organization issuing the press release;
- full date the press release was published on;
- the headline of the press release;
- URL & access date (if you are using an online press release as a source);
- text or quote (when you are referencing one).
If you already have this information, then you are ready to write your citation reference.
How to Cite a Printed Press Release?
The four elements you’ll need are the author, the date, the title (with a description of “Press release” in square brackets), and the source.
To illustrate the different citation styles, we will pretend that we’ve used the quote “Signing today’s Joint Declaration, the Presidents of the three EU Institutions have agreed to deliver a positive agenda for a more inclusive and more united Union” in a report.
The quote is from a press release with a title ‘A more united, stronger and more democratic Union: Joint Declaration on the EU’s legislative priorities for 2018-2019’.
The Press Release was released by the European Commission on December 14, 2017.
How to reference a printed Press Release ?
- Press Release Citation in Harvard Style
In-text: (European Commission, 2017)
Your Bibliography: European Commission (2017). A more united, stronger and more democratic Union: Joint Declaration on the EU’s legislative priorities for 2018-2019.
- Press Release Citation in APA Style
In-text: (European Commission, 2017)
Your Bibliography: European Commission. (2017). A more united, stronger and more democratic Union: Joint Declaration on the EU’s legislative priorities for 2018-2019.
- Press Release Citation in MLA Style
In-text: (European Commission)
Your Bibliography: European Commission. A More United, Stronger And More Democratic Union: Joint Declaration On The EU’s Legislative Priorities For 2018-2019. 2017. Print.
- Press Release Citation In Chicago Style
In-text: (European Commission 2017)
Your Bibliography: European Commission. 2017. “A More United, Stronger And More Democratic Union: Joint Declaration On The EU’s Legislative Priorities For 2018-2019.”
- Press Release Citation In Turabian Style
Footnote: European Commission, A More United, Stronger And More Democratic Union: Joint Declaration On The EU’s Legislative Priorities For 2018-2019, 2017.
Your Bibliography: European Commission. A More United, Stronger And More Democratic Union: Joint Declaration On The EU’s Legislative Priorities For 2018-2019, 2017.
- Press Release Citation In IEEE Style
In-text: [1]
Your Bibliography: [1]European Commission, “A more united, stronger and more democratic Union: Joint Declaration on the EU’s legislative priorities for 2018-2019”, 2017.
How to Cite an Online Press Release?
The basic information included in your citation will be the same regardless of which formatting guidelines you use.
Let’s imagine now you have used the following quote in your paper, article or report:
iMac Pro delivers incredible compute power for real-time 3D rendering, immersive VR, intensive developer workflows, high megapixel photography, complex simulations, massive audio projects and real-time 4K and 8K video editing.
It’s taken from the online Press Release ‘iMac Pro, the most powerful Mac ever, available today’. The press release was distributed by Apple Inc on December 14, 2017 and accessed on December 15, 2017. It is available at https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today.
Here is how you can correctly cite an online Press Release in your work:
- Press Release Citation in Harvard Style
In-text: (Apple Inc., 2017)
Your Bibliography: Apple Inc. (2017). iMac Pro, the most powerful Mac ever, available today. [online] Available at: https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today [Accessed 15 Dec. 2017].
- Press Release Citation in APA Style
In-text: (Apple Inc., 2017)
Your Bibliography: Apple Inc. (2017). iMac Pro, the most powerful Mac ever, available today. Retrieved from https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today
- Press Release Citation In MLA Style
In-text: (Apple Inc.)
Your Bibliography: Apple Inc. Imac Pro, The Most Powerful Mac Ever, Available Today. 2017, https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today.
- Press Release Citation in Chicago Style
In-text: (Apple Inc. 2017)
Your Bibliography: Apple Inc. 2017. “Imac Pro, The Most Powerful Mac Ever, Available Today”. https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today.
- Press Release Citation in Turabian Style
Footnote: Apple Inc., Imac Pro, The Most Powerful Mac Ever, Available Today, 2017, accessed December 15, 2017, https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today.
Your Bibliography: Apple Inc. Imac Pro, The Most Powerful Mac Ever, Available Today, 2017. Accessed December 15, 2017. https://www.apple.com/newsroom/2017/12/imac-pro-the-most-powerful-mac-ever-available-today.
- Press Release Citation in IEEE Style ( there is no URL for this citation style)
In-text: [1]
Your Bibliography: [1]Apple Inc., “iMac Pro, the most powerful Mac ever, available today”, 2017.
We hope that this article has been helpful and that your bibliography or footnotes are now complete with correct Press Release citations.
Do you want your digital marketing to generate bigger results?
Discover AmpiFire and get your content published on more sites, in more ways, than old-fashioned Press Releases. Get seen on Google News, YouTube, SlideShare, Apple Podcasts and many more…
Click Here To Learn More
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